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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

7 digital marketing quotes to elevate your strategy

As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve...

Cross Channel Marketing

Why marketers need to be afraid of content marketing this Halloween (ebook)

Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky...

Cross Channel Marketing

Ditch the pitch! Why helping customers (instead of selling) is better

How much do you hate hearing a sales pitch? Admit it. We all hate it. Whether it’s a cold call, or a canned demo at a trade show or other event – that...

Cross Channel Marketing

Achieving data-driven success with customer-centric initiatives

[[The following is a guest post from Andrea Ward, Vice President Marketing, Oracle Marketing Cloud]] For some time now marketers have been aware of the power of...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, tricks and tactics

Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but...

Cross Channel Marketing

What sales and marketing can learn from Tommy Boy

Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into...

Cross Channel Marketing

Drones and virtual reality: The emerging face of digital marketing

Digital marketing is taking a technological leap forward. From virtual reality headsets like Oculus Rift to drones, marketers are getting their hands on the...

Cross Channel Marketing

Celebrate the 2014 Markie Award Winners!

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners...

Cross Channel Marketing

F1 Racing and Data: The Developments, Challenges & Rewards

[[This is a guest post from Jonathan Riemer, Director, Global Marketing Campaigns; Senior Writer for the Oracle Marketing Cloud]] Modern Marketing Experience...