It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle Marketing Cloud recently released a report titled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans. In the fall of 2014, Oracle Marketing Cloud and Edison Research began a multi-phase study to examine the habits of holiday shoppers. Unlike previous, snapshot studies of...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle...
As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...
As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are focused on engaging with their customers. Thanksgiving dinner aims to offer something for everyone – just like smart marketing. But the celebratory gathering offers pairings that are perfect staples. While marketing and engagement have evolved significantly, as new offerings are brought...
As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are focused...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we make our way into the hustle and bustle of the next few months. 1. "Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass. Those same marketers are now on a quest to deliver the strongest ROI for brands;...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement and ultimately transactions for this week’s big Black Friday event. The Home Depot has the center of many aisles clogged with pallets upon pallets draped in black plastic with signs encouraging their in-store shoppers to come back on Friday. It’s a great execution, and it makes tons of sense when you see that in our most...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement and ultimately transactions for...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a whole lot of sales that go on this day. Ok, I kid. It's what I do. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list. This year, we're pleased as punch (yes pleased as...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a whole lot of sales that go on this day. Ok,...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list. This year, we’re pleased as punch (yes pleased as punch) to provide you with...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this...
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while...
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is to engage those audiences across platforms — and to accurately measure the results of multiscreen marketing initiatives. Read more at 1to1 Media How green is your marketing? Approximately 75 percent of U.S. businesses use at least one green technology practice, according to the U.S....
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing data in order is not unlike Movember facial hair grooming. We figured the same principles can be applied to data and to our nose neighbours– and here’s why: Movember Your Data! Get Your Data In Shape from Oracle...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online browsing history. Open data, which is freely available for anyone to use, is a trove of information that — if used correctly — adds even more brand value. If Big Data is about making organizations smarter, open data involves increasing revenue and business value, according to...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online...
