The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Take advantage of the connected device holiday shopping spree
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the...
Cross Channel Marketing
Don’t be daunted by data: Modern Marketing Essentials Guide to Data Management [new ebook]
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers...
Cross Channel Marketing
How to use data to make video marketing more strategic (webcast)
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need...
Cross Channel Marketing
How to tame a brand superfan
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand...
Content Marketing
More deadly sins of content marketing (ebook)
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since...
Cross Channel Marketing
The deadly sins of content marketing (ebook)
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the...
Cross Channel Marketing
7 digital marketing quotes to elevate your strategy
As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve...
Cross Channel Marketing
Why marketers need to be afraid of content marketing this Halloween (ebook)
Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky...
Cross Channel Marketing
Ditch the pitch! Why helping customers (instead of selling) is better
How much do you hate hearing a sales pitch? Admit it. We all hate it. Whether it’s a cold call, or a canned demo at a trade show or other event – that...