Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right...
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience. As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with their customers, including determining what interesting, valuable, and delightful content can help create those building blocks...
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant and valuable content. The problem is, you will never have enough content. Ever. As our products and services change, so do our prospects and customers. You...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like social media has matured over the...
The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of...
The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of marketing. Or at least it better be for CX will undoubtedly be the one thing that makes or breaks a brand over the next 3, 5, 7 years and beyond. Yes, it is that important. “Retailers today must understand that they are being judged by highly connected consumers with many different views and experiences that are shaping their...
The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of marketing. Or at least it better be for CX will...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle Marketing Cloud recently released a report titled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans. In the fall of 2014, Oracle Marketing Cloud and Edison Research began a multi-phase study to examine the habits of holiday shoppers. Unlike previous, snapshot studies of...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle...
As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...
As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are focused on engaging with their customers. Thanksgiving dinner aims to offer something for everyone – just like smart marketing. But the celebratory gathering offers pairings that are perfect staples. While marketing and engagement have evolved significantly, as new offerings are brought...
As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner and the way modern marketers are focused...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we make our way into the hustle and bustle of the next few months. 1. "Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass. Those same marketers are now on a quest to deliver the strongest ROI for brands;...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement and ultimately transactions for this week’s big Black Friday event. The Home Depot has the center of many aisles clogged with pallets upon pallets draped in black plastic with signs encouraging their in-store shoppers to come back on Friday. It’s a great execution, and it makes tons of sense when you see that in our most...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement and ultimately transactions for...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a whole lot of sales that go on this day. Ok, I kid. It's what I do. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list. This year, we're pleased as punch (yes pleased as...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a whole lot of sales that go on this day. Ok,...
