As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers in online advertising, the auto industry has been one of the most successful innovators in spreading their marketing message across the digital marketplace. There are 5 important things all marketers can take away from the efforts of automakers, and apply to their own...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some degree. This doesn’t mean you shouldn’t hire an SEO agency or consider a social media manager if the social side of your business really takes off. However, leaning too much on “tech support” can have you paying outrageous costs unnecessarily, and maybe not even getting the results you want. Remember: Anyone can be a...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some degree. This doesn’t mean you shouldn’t...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. There is still a huge knowledge gap when it comes to understanding the customer journey. That’s the finding of Oracle Marketing Cloud’s third annual report into cross-channel marketing. We take a look at some of the critical facts and figures of the report and offer key insights into how to create a...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. There is still a huge...
Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is...
Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important. More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great? It was this question that inspired Oracle Marketing Cloud to...
Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers,...
A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created...
A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created specifically to address the fact that 78% of customers receive a fragmented experience as they move from channel-to-channel, according to research from Accenture. The eBook provided valuable insights including: Where you and your company fall in the great cross-channel continuum. The three core points we’ve compiled to...
A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created specifically to address the fact that 78% of...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world's best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and much more. We created the show because there is a lot of noise in the content space and not enough discussion about how...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of...
Last week we proudly launched the latest in our Modern Marketing Essentials Series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The...
Last week we proudly launched the latest in our Modern Marketing Essentials Series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The reason we chose this particular topic to be our next “essential” is quite simple: The customer experience as we know it is broken, out of order, or at best on life support. Regardless of what side of the aisle your customer falls on, be it the B2B or B2C side, their experience is broken. To illustrate just how broken it is...
Last week we proudly launched the latest in our Modern Marketing Essentials Series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The reason we chose this particular topic to be...
Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The...
Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The guide is a highly useful for marketers looking to repair the broken customer cross-channel experience as witnessed by the 78% of customers who state they receive a fragmented experience as they move from channel-to-channel according to research from Accenture. Among the key parts of the guide are the three core points that...
Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The guide is a highly useful for marketers...
For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing...
For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing Essentials Guide - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The Guide that promises to help all marketers provide the seamless cross-channel experience ALL consumers want - be they from the B2C or B2B side of the aisle. On Wednesday we told you that when it comes to Cross-Channel Marketing, data is...
For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing Essentials Guide - the Modern...
