For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing...
For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing Essentials Guide - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The Guide that promises to help all marketers provide the seamless cross-channel experience ALL consumers want - be they from the B2C or B2B side of the aisle. On Wednesday we told you that when it comes to Cross-Channel Marketing, data is...
For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing Essentials Guide - the Modern...
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. If you need visual proof, check out the trend for searches involving content marketing below. Search interest over time for the term: content marketing (Google) It is...
We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of...
Two days ago we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. Why...
Two days ago we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. Why this particular topic? Because the cross-channel experience is broken. If you don't believe me maybe you'll believe the Accenture research which revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel Our new guide contains lots of useful "stuff" including the 3 key points we...
Two days ago we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. Why this particular topic? Because the...
Remember when you were a kid and you heard the word "essential?" It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that...
Remember when you were a kid and you heard the word "essential?" It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that we're all grown up and living and playing in the world of marketing the word "essential" takes on new meanings. It is under that guise that we created the Modern Marketing Essentials Series, which provides marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful...
Remember when you were a kid and you heard the word "essential?" It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that we're all grown up and living and...
This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting...
This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting small, inconspicuous Bluetooth wireless transmitters on walls, shelves, doorways, and at check-out, retailers of all types can transform stores into platforms for tracking consumer behaviors and/or delivering relevant content and offers. Often, though, beacons go undetected, rendering the experience for the consumer...
This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting small, inconspicuous Bluetooth...
This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is...
This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is not an overnight ticket to a rich understanding of individual customer preferences. Beacon adoption, including hardware, software, metrics, analytics, talent, and interpretation cannot exist in a vacuum. Put simply, connecting offline to online requires actually connecting the relevant data streams generated by and...
This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is not an overnight ticket to a...
Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data stream around...
Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data stream around hitherto unconnected events. Beacons are tiny devices designed to transmit location or other physical activity patterns. A shopper dwelling in front of the jeans section, busiest hours throughout the day or week, or how individuals flow through a given store, department, or aisle are a few examples of consumer...
Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data stream around hitherto unconnected events....
As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider. Ok, I admit I...
As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider. Ok, I admit I do not know the man or if he is indeed a great thinker but based upon the title to his and (his group Twisted Sister) most famous song, I would say marketers can learn a lot from him as we head into 2015. Some background A few weeks ago I queried some of the brightest minds in marketing for their predictions for 2015...
As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider. Ok, I admit I do not know the man or if he is indeed...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future the most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions based on these findings. Everyone digests information differently. Accountants can often look at a...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future...
