Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with...
Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year and is a great opportunity to see whether you are facing similar challenges to the rest of the industry and inform your priorities for the year. Because a customer’s decision to buy now involves many interactions with a brand, delivering...
Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves...
From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects....
From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? In a world packed with marketing missives and competing products/services, they want to make sure that they get the right product at the right price, all sold with the right service. It’s why a joined-up cross-channel marketing approach is so vital – but...
From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding...
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. A vast majority, or 72%, of surveyed marketers say less than half of their marketing staff play a primary role in content marketing strategising. The net result? Content soon devolves into sales talk instead...
In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many...
Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud...
Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. You can follow John on Twitter at @John_Bara Big data and marketing clouds require modern...
Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. John specializes in fast growth...
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from...
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!) Valentine’s Day is right around the corner, so cue in the comparative content! This year we put together a SlideShare chock full of common questions marketers may have about optimizing relationship building across various points of engagement, including: •...
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from January 2015: 1. Placing beacons within digital marketing strategy: Three considerations for successful beacon deployments – Part 1 Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers in online advertising, the auto industry has been one of the most successful innovators in spreading their marketing message across the digital marketplace. There are 5 important things all marketers can take away from the efforts of automakers, and apply to their own...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some degree. This doesn’t mean you shouldn’t hire an SEO agency or consider a social media manager if the social side of your business really takes off. However, leaning too much on “tech support” can have you paying outrageous costs unnecessarily, and maybe not even getting the results you want. Remember: Anyone can be a...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some degree. This doesn’t mean you shouldn’t...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. There is still a huge knowledge gap when it comes to understanding the customer journey. That’s the finding of Oracle Marketing Cloud’s third annual report into cross-channel marketing. We take a look at some of the critical facts and figures of the report and offer key insights into how to create a...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. There is still a huge...
