The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Feast on This: A Modern Marketer's Thanksgiving
As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...
Cross Channel Marketing
7 holiday digital marketing quotes we're thankful for
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...
Cross Channel Marketing
Building buzz around Black Friday in the store
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement...
Cross Channel Marketing
Ho ho ho - 2 new research papers shed some light on retail holiday shoppers
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a...
Cross Channel Marketing
Retail Holiday Shopping Trends Highlighted in Two New Research Reports
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, tricks and tactics
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while...
Cross Channel Marketing
Movember your data! How you can support the cause
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to...
Cross Channel Marketing
How 4 companies find and create value from open data
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...
Cross Channel Marketing
The most modern marketers in the world live here
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art...