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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Content Marketing

5 ways to create more content TODAY

Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...

Cross Channel Marketing

Consumers Get Bah Humbug In Store Customer Experience During The Holidays - Study

The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of...

Cross Channel Marketing

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating...

Cross Channel Marketing

Feast on This: A Modern Marketer's Thanksgiving

As we prepare to celebrate Thanksgiving in the U.S. this week, we thought it would be fun to showcase the synergies between a traditional Thanksgiving dinner...

Cross Channel Marketing

7 holiday digital marketing quotes we're thankful for

It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...

Cross Channel Marketing

Building buzz around Black Friday in the store

A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement...

Cross Channel Marketing

Ho ho ho - 2 new research papers shed some light on retail holiday shoppers

Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a...

Cross Channel Marketing

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, tricks and tactics

All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while...