With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to...
With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally. Websites are often perceived as faceless and impersonal, so companies need to find innovative ways of expressing their personality on these digital platforms. Another challenge in today’s digital world is that consumers flit between numerous devices and expect every...
With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to...
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers...
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Those were the first words out of the mouth of Steve Krause, Group Vice President of Product Management at Oracle Marketing Cloud not long ago as I sat down with him on a far-ranging discussion on the topic of customer journeys, orchestration and technology. He is right that marketers...
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Those...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a good party to a strategic driver of individualized customer experiences is compelling. But the concept of a journey can also be misleading. It often implies a linear path that isn’t an accurate reflection of how people live. Customers move in highly unstructured, unpredictable...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a...
Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes...
Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes they’re buying were sourced from local farmers, in actuality that’s rarely the case. In fact, as a recent blog from GrubHub points out, the food in grocery stores usually travels about 1500 miles before it reaches a family’s home. Businesses may not realize it, but customers place a certain amount of trust in them. They...
Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes they’re buying were sourced from...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. Savvy marketers realize that in order to gain a competitive advantage, it is critical to create meaningful connections with their buyers from the start and...
Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.” He is a regular contributor to Forbes, Entrepreneur, and...
Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and...
I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...
I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around, answered questions, and took each individual’s order. When the entrees arrived I noticed a few of us, myself included, peeking around the table to see what everyone else had ordered. Most folks picked the filet mignon, while three of us, including me, opted for the lamb. One of us chose the salmon and another ordered the...
I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around, answered questions, and took...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received and answered hundred of pet travel questions every day by email. This meant the company was addressing the same topics repeatedly but only sharing the answers with one prospect or client at a time. Seeking a way to share their unique knowledge and attentive service with a broader audience...
“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide pet moving service, received...
With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the...
With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the mouse. From there, your reputation can be dragged in the mud by any crackpot or veiled competitor. Of course, prevention is better than cure, which is why you must step up your customer service and focus on providing the best possible experience for each prospective customer, as well as established customer. But you...
With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the mouse. From there, your reputation can...
