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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Black Friday: Gone but not forgotten

[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for...

Cross Channel Marketing

Taking the guesswork out of marketing - A case study

"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any...

Cross Channel Marketing

Which TV Show matches your Data Utilization Strategy?

One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...

Cross Channel Marketing

Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The...

Cross Channel Marketing

Data management: Essential best practices for getting started

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...

Content Marketing

Courting your customer: Relationship advice for marketers

Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...

Content Marketing

5 ways to create more content TODAY

Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...

Cross Channel Marketing

Consumers Get Bah Humbug In Store Customer Experience During The Holidays - Study

The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of...

Cross Channel Marketing

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating...

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