Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud...
Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. You can follow John on Twitter at @John_Bara Big data and marketing clouds require modern...
Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. John specializes in fast growth...
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from...
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!) Valentine’s Day is right around the corner, so cue in the comparative content! This year we put together a SlideShare chock full of common questions marketers may have about optimizing relationship building across various points of engagement, including: •...
The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from January 2015: 1. Placing beacons within digital marketing strategy: Three considerations for successful beacon deployments – Part 1 Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers in online advertising, the auto industry has been one of the most successful innovators in spreading their marketing message across the digital marketplace. There are 5 important things all marketers can take away from the efforts of automakers, and apply to their own...
As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some degree. This doesn’t mean you shouldn’t hire an SEO agency or consider a social media manager if the social side of your business really takes off. However, leaning too much on “tech support” can have you paying outrageous costs unnecessarily, and maybe not even getting the results you want. Remember: Anyone can be a...
Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some degree. This doesn’t mean you shouldn’t...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. There is still a huge knowledge gap when it comes to understanding the customer journey. That’s the finding of Oracle Marketing Cloud’s third annual report into cross-channel marketing. We take a look at some of the critical facts and figures of the report and offer key insights into how to create a...
Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would suggest otherwise. There is still a huge...
Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is...
Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important. More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great? It was this question that inspired Oracle Marketing Cloud to...
Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers,...
A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created...
A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created specifically to address the fact that 78% of customers receive a fragmented experience as they move from channel-to-channel, according to research from Accenture. The eBook provided valuable insights including: Where you and your company fall in the great cross-channel continuum. The three core points we’ve compiled to...
A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created specifically to address the fact that 78% of...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world's best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and much more. We created the show because there is a lot of noise in the content space and not enough discussion about how...
I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of...
