While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of leveraging new technology and marketing platforms. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club released the aptly titled The CMO Solution Guide to Leveraging New Technology and Marketing...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good:...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online regularly. The Bad: More than 40% of retailers said that their marketing cost per order increased in the past year, while another 46% said their new customer acquisition costs increased. The Ugly: Customers continue to receive messaging and advertising that is not relevant to them...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday. And finally, overall for the 2014 holiday shopping season, online sales amounted to $26.7 billion, up 16% from the previous year. Clearly, when it comes to holiday shoppers all retailers need to concern themselves with is online, right? I mean,...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY...
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire...
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire world is on a mobile device for essentially the entire day. And yes, I will stop calling you Shirley. In October of last year, Oracle Marketing Cloud, in partnership with Edison Research conducted an online survey of a 1,000 holiday shoppers (18+ years old) when most people had not completed all of their holiday...
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire world is on a mobile device...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for these two c-suiters to come together and work as one toward a common goal. That common goal of course is increased revenue for the company. Yes there are different ways to achieve that goal for sure but at the end of the day it's about the bottom line and everyone knows it. ...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for...
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on...
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on research, that "the early retailer catches the revenue." Ok that's a horrible play on words, forgive me - but the fact still remains that according to research conducted by Edison Research, in partnership with the Oracle Marketing Cloud, revealed that the early retailer does indeed catch the revenue. We gift-wrapped all the...
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on research, that "the early retailer catches...
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a...
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a fantasy world." The phrase "get real" is incredibly apropos given the five stats I will share with you below. The stats were part of a presentation my colleague, Group VP Pat Galvin made yesterday during day 1 of the eTailEast conference in Boston. The title of his presentation was Three Steps to Adaptive Marketing in...
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a fantasy world." The phrase "get real" is...
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after...
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after all? Especially when you consider the fact that we, along with Edison Research, did a lot of the heavy lifting for you, Mr. and Mrs. Retail Marketer. In the fall of 2014, Oracle Marketing Cloud, in partnership with Edison Research, began a multiphase study to examine the habits of holiday shoppers. And unlike...
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after all? Especially when you consider the...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that you want to be treated, but what if you flip that around and treat others based on how they treat you. I want to share three recent stories about customer service in retail settings. Each one of them demonstrates an important lesson about cross channel marketing and dealing with...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that...
