The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
What marketers can learn from Dee Snider in 2015
As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider. Ok, I admit I...
Cross Channel Marketing
Why your data needs a makeover [Infographic]
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To...
Cross Channel Marketing
How to have very merry data this holiday season
There are probably countless marketers out there who would never put the word "merry" and "data" together in the same sentence. The reason being these same...
Cross Channel Marketing
Black Friday: Gone but not forgotten
[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for...
Cross Channel Marketing
Taking the guesswork out of marketing - A case study
"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any...
Cross Channel Marketing
Which TV Show matches your Data Utilization Strategy?
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...
Cross Channel Marketing
Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The...
Cross Channel Marketing
Data management: Essential best practices for getting started
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...
Content Marketing
Courting your customer: Relationship advice for marketers
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...