Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for these two c-suiters to come together and work as one toward a common goal. That common goal of course is increased revenue for the company. Yes there are different ways to achieve that goal for sure but at the end of the day it's about the bottom line and everyone knows it. ...
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for...
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on...
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on research, that "the early retailer catches the revenue." Ok that's a horrible play on words, forgive me - but the fact still remains that according to research conducted by Edison Research, in partnership with the Oracle Marketing Cloud, revealed that the early retailer does indeed catch the revenue. We gift-wrapped all the...
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on research, that "the early retailer catches...
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a...
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a fantasy world." The phrase "get real" is incredibly apropos given the five stats I will share with you below. The stats were part of a presentation my colleague, Group VP Pat Galvin made yesterday during day 1 of the eTailEast conference in Boston. The title of his presentation was Three Steps to Adaptive Marketing in...
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a fantasy world." The phrase "get real" is...
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after...
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after all? Especially when you consider the fact that we, along with Edison Research, did a lot of the heavy lifting for you, Mr. and Mrs. Retail Marketer. In the fall of 2014, Oracle Marketing Cloud, in partnership with Edison Research, began a multiphase study to examine the habits of holiday shoppers. And unlike...
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after all? Especially when you consider the...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that you want to be treated, but what if you flip that around and treat others based on how they treat you. I want to share three recent stories about customer service in retail settings. Each one of them demonstrates an important lesson about cross channel marketing and dealing with...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.” As a motto, living in the moment fights human nature at its core. History tells us that our future will be riddled with surprises, whims, phases, excitement, boredom, delays,...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite...
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not...
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not familiar with the series, the Modern Marketing Essentials Series gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights into the topics you hear marketers must know about, and more importantly those that are affecting your bottom line. You can find...
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not familiar with the series, the Modern Marketing...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact... essential. ...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time we got married, I remember all of the words of wisdom (wanted or unwanted) imparted on us about what makes a great marriage and relationship. Two words that were repeated over and over were “communication” and “trust”. After all this time with my husband, I couldn’t agree more...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time...
