Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that you want to be treated, but what if you flip that around and treat others based on how they treat you. I want to share three recent stories about customer service in retail settings. Each one of them demonstrates an important lesson about cross channel marketing and dealing with...
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you should treat others the way that...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. It comes to mind whenever people say, “live in the moment.” As a motto, living in the moment fights human nature at its core. History tells us that our future will be riddled with surprises, whims, phases, excitement, boredom, delays,...
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened before.” Chuck Klosterman, one of my favorite...
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not...
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not familiar with the series, the Modern Marketing Essentials Series gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights into the topics you hear marketers must know about, and more importantly those that are affecting your bottom line. You can find...
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not familiar with the series, the Modern Marketing...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact... essential. ...
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time we got married, I remember all of the words of wisdom (wanted or unwanted) imparted on us about what makes a great marriage and relationship. Two words that were repeated over and over were “communication” and “trust”. After all this time with my husband, I couldn’t agree more...
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time...
With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to...
With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to life digitally. Websites are often perceived as faceless and impersonal, so companies need to find innovative ways of expressing their personality on these digital platforms. Another challenge in today’s digital world is that consumers flit between numerous devices and expect every...
With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to bring their physical brand to...
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers...
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Those were the first words out of the mouth of Steve Krause, Group Vice President of Product Management at Oracle Marketing Cloud not long ago as I sat down with him on a far-ranging discussion on the topic of customer journeys, orchestration and technology. He is right that marketers...
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Those...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a good party to a strategic driver of individualized customer experiences is compelling. But the concept of a journey can also be misleading. It often implies a linear path that isn’t an accurate reflection of how people live. Customers move in highly unstructured, unpredictable...
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a...
Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes...
Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes they’re buying were sourced from local farmers, in actuality that’s rarely the case. In fact, as a recent blog from GrubHub points out, the food in grocery stores usually travels about 1500 miles before it reaches a family’s home. Businesses may not realize it, but customers place a certain amount of trust in them. They...
Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes they’re buying were sourced from...
