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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

5 things marketers can learn from the auto industry

As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold...

Cross Channel Marketing

4 things for your business you can (kind of) do yourself

Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some...

Cross Channel Marketing

Mind The Marketing Gaps In the Customer Journey [SlideShare]

Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would...

Cross Channel Marketing

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is...

Cross Channel Marketing

Ironing out the rough spots in a marketing world full of wrinkles (Guide)

A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created...

Content Marketing

Announcing the Content Pros Podcast and Episode 1 with Jay Baer

I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...

Cross Channel Marketing

A Cross-Channel Marketing Q&A with a professor of marketing

Last week we proudly launched the latest in our Modern Marketing Essentials Series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The...

Cross Channel Marketing

Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]

Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The...

Cross Channel Marketing

When it comes to Cross-Channel Marketing, the experience is the engine (eBook)

For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing...

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