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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

A Cross-Channel Marketing Q&A with a professor of marketing

Last week we proudly launched the latest in our Modern Marketing Essentials Series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The...

Cross Channel Marketing

Data is In the Driver's Seat for Effective Cross Channel Marketing [eBook]

Yesterday we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. The...

Cross Channel Marketing

When it comes to Cross-Channel Marketing, the experience is the engine (eBook)

For those of you who have been keeping score at home and following along, by now you know of our "driving" theme as it relates to our new Modern Marketing...

Content Marketing

Recapping 2014 in Content Marketing

We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge...

Cross Channel Marketing

When it comes to Cross-Channel Marketing, attribution is riding shotgun (eBook)

Two days ago we launched the newest addition to our Modern Marketing Essentials series - the Modern Marketing Essentials Guide to Cross-Channel Marketing. Why...

Cross Channel Marketing

Modern Marketing Essentials Guide to Cross-Channel Marketing

Remember when you were a kid and you heard the word "essential?" It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Now that...

Cross Channel Marketing

Placing beacons within digital marketing strategy: Part 3 Customer experience: The wild card of Beacon implementations

This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting...

Cross Channel Marketing

Placing beacons within digital marketing strategy: Part 2 Without integration, Beacons will only add to the noise

This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is...

Cross Channel Marketing

Placing beacons within digital marketing strategy: Three considerations for successful beacon deployments - Part 1

Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data stream around...