Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your website by re-engaging them in near real time with tailored, 1:1 messages and campaigns that lead to more purchases and more revenue for the business. Throughout the customer lifecycle, you build long-lasting relationships with customers and create brand advocates. The above is culled directly from our new eBook:...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your website by re-engaging them in...
Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the...
Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these debates dancing in my head while reading an article published yesterday on AdWeek entitled The Future of Marketing Is Not a Fait Accompli Origins of art vs. science. The opening line to the article, which features a Q&A with Oracle Marketing Cloud General Manager Kevin Akeroyd, sets the...
Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or near the top of that list is former Kodak CMO, Jeffrey Hayzlett. His latest book, entitled Think Big, Act Bigger: The Rewards of Being Relentless is out right now. It is the last word in the title which brings me to this post today: relentless. When something or in this case, someone is relentless it means they never...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or near the top of that list is former...
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a...
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a short walk and one Tube stop from the famous Madame Tussauds. Nearly 500 million people have visited this attraction since its first permanent home was established on Baker Street in London in 1835. With all the changes in society, and how companies conduct business, it is amazing that one that has been around for nearly...
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a short walk and one Tube stop from the...
I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. We commonly...
I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. We commonly consider things like identity and connecting disparate systems to create a seamless environment that encourages customer loyalty, but sound not usually part of the equation. Grocery stores, bakeries and realtors count on shoppers' sense of smell to close the deal, but sound is the most underutilized of the five senses...
I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. We commonly consider things like identity...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of leveraging new technology and marketing platforms. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club released the aptly titled The CMO Solution Guide to Leveraging New Technology and Marketing...
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good:...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online regularly. The Bad: More than 40% of retailers said that their marketing cost per order increased in the past year, while another 46% said their new customer acquisition costs increased. The Ugly: Customers continue to receive messaging and advertising that is not relevant to them...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday. And finally, overall for the 2014 holiday shopping season, online sales amounted to $26.7 billion, up 16% from the previous year. Clearly, when it comes to holiday shoppers all retailers need to concern themselves with is online, right? I mean,...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY...
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire...
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire world is on a mobile device for essentially the entire day. And yes, I will stop calling you Shirley. In October of last year, Oracle Marketing Cloud, in partnership with Edison Research conducted an online survey of a 1,000 holiday shoppers (18+ years old) when most people had not completed all of their holiday...
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire world is on a mobile device...
