The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

5 trends driving the Marketing Cloud revolution

Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud...

Cross Channel Marketing

In honor of Valentine's Day some relationship advice for marketers

The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from...

Cross Channel Marketing

High five! Our top 5 blog posts from January 2015

Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...

Cross Channel Marketing

5 things marketers can learn from the auto industry

As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold...

Cross Channel Marketing

4 things for your business you can (kind of) do yourself

Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some...

Cross Channel Marketing

Mind The Marketing Gaps In the Customer Journey [SlideShare]

Many marketers believe they fully understand the potency of the customer’s journey — but the findings of the third annual Cross-Channel Marketing Report would...

Cross Channel Marketing

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is...

Cross Channel Marketing

Ironing out the rough spots in a marketing world full of wrinkles (Guide)

A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created...

Content Marketing

Announcing the Content Pros Podcast and Episode 1 with Jay Baer

I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content...