"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony." This is from a piece out today on AdWeek entitled Why Now Is the Time for Advertising and Marketing Technologies to Converge. Written by Kevin Akeroyd, GM & SVP at Oracle Marketing Cloud, the article lays out some of the benefits of ad tech and mar tech love...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices. How can you capitalize on the product research your customers perform to encourage purchases? To start, you need a plan for capturing commerce data to inform your acquisition strategy. Data management and tracking capabilities can help your company...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is very important, doing so without any structure behind it is about as effective as following Archie around with a bullhorn yelling "buy stuff!" Who is Archie you ask? Well I'll get to him in a second. The fact is it is extremely vital to deliver content to your customers that is relevant to them and delivered to them...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is very important, doing so without...
Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone...
Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone in retail marketing. Of course you should not wait until Christmas to give it to them for they are busily planning for the 2015 holiday retail season now. At least they should be. The eBook, is the second of a two part study conducted in partnership with Edison Research which reveals the differences between what...
Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone in retail marketing. Of course you...
As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone...
As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone through significant disruption." The article, entitled For Hertz, the Personalized Offer Is Key, is part of the Icons in Marketing series. Subtitled The right deal at the right time, the piece speaks to the need to deliver the relevant content to your customer or prospect at the right time. Or as Maher puts it "providing...
As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone through significant disruption."...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your website by re-engaging them in near real time with tailored, 1:1 messages and campaigns that lead to more purchases and more revenue for the business. Throughout the customer lifecycle, you build long-lasting relationships with customers and create brand advocates. The above is culled directly from our new eBook:...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your website by re-engaging them in...
Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the...
Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these debates dancing in my head while reading an article published yesterday on AdWeek entitled The Future of Marketing Is Not a Fait Accompli Origins of art vs. science. The opening line to the article, which features a Q&A with Oracle Marketing Cloud General Manager Kevin Akeroyd, sets the...
Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the visual. I had visions of these...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or near the top of that list is former Kodak CMO, Jeffrey Hayzlett. His latest book, entitled Think Big, Act Bigger: The Rewards of Being Relentless is out right now. It is the last word in the title which brings me to this post today: relentless. When something or in this case, someone is relentless it means they never...
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or near the top of that list is former...
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a...
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a short walk and one Tube stop from the famous Madame Tussauds. Nearly 500 million people have visited this attraction since its first permanent home was established on Baker Street in London in 1835. With all the changes in society, and how companies conduct business, it is amazing that one that has been around for nearly...
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a short walk and one Tube stop from the...
