There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often...
There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often marketers focus on the technology or the process and they fail to pay enough attention to the needs of their customers and prospects. We have seen changes in the entire buying cycle and how prospects discover information related to purchases, so it is logical that marketing has also changed along with it. Leading modern...
There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often marketers focus on the technology or the...
Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific...
Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. The topics include but will not be limited to: - Mobile marketing - Social media marketing - Cross-channel marketing - Content marketing - Marketing automation - Data This Week's Friday Five: Cross Channel Marketing Why Mobile Is Driving A Cross Channel Holiday...
Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific topic and present them here for your viewing...
You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales...
You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. The business challenge is how to adopt to the new buying dynamics - with legacy CRM or eCommerce systems not built for these use...
You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony." This is from a piece out today on AdWeek entitled Why Now Is the Time for Advertising and Marketing Technologies to Converge. Written by Kevin Akeroyd, GM & SVP at Oracle Marketing Cloud, the article lays out some of the benefits of ad tech and mar tech love...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices. How can you capitalize on the product research your customers perform to encourage purchases? To start, you need a plan for capturing commerce data to inform your acquisition strategy. Data management and tracking capabilities can help your company...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is very important, doing so without any structure behind it is about as effective as following Archie around with a bullhorn yelling "buy stuff!" Who is Archie you ask? Well I'll get to him in a second. The fact is it is extremely vital to deliver content to your customers that is relevant to them and delivered to them...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is very important, doing so without...
Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone...
Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone in retail marketing. Of course you should not wait until Christmas to give it to them for they are busily planning for the 2015 holiday retail season now. At least they should be. The eBook, is the second of a two part study conducted in partnership with Edison Research which reveals the differences between what...
Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone in retail marketing. Of course you...
As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone...
As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone through significant disruption." The article, entitled For Hertz, the Personalized Offer Is Key, is part of the Icons in Marketing series. Subtitled The right deal at the right time, the piece speaks to the need to deliver the relevant content to your customer or prospect at the right time. Or as Maher puts it "providing...
As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone through significant disruption."...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your website by re-engaging them in near real time with tailored, 1:1 messages and campaigns that lead to more purchases and more revenue for the business. Throughout the customer lifecycle, you build long-lasting relationships with customers and create brand advocates. The above is culled directly from our new eBook:...
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your website by re-engaging them in...
