The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Show your customers the door

I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...

Cross Channel Marketing

Modern Marketing lessons from PetRelocation [webinar]

“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide...

Cross Channel Marketing

6 ways to take advantage of negative reviews

With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the...

Cross Channel Marketing

Oracle Marketing Cloud and Econsultancy launch Marketing Budgets Report 2015

Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with...

Cross Channel Marketing

Learn From Annoying Mistakes Marketers Make

From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects....

Content Marketing

Managing pros and cons of outsourcing content marketing

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....

Cross Channel Marketing

5 trends driving the Marketing Cloud revolution

Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud...

Cross Channel Marketing

In honor of Valentine's Day some relationship advice for marketers

The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from...

Cross Channel Marketing

High five! Our top 5 blog posts from January 2015

Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...


Integrated Cloud Applications & Platform Services