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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not...

Content Marketing

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...

Content Marketing

How To Get Out of a ‘Relationship Rut’ With Your Customers

I’ve been married to my awesome husband for 10 years.  Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15...

Cross Channel Marketing

Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach

With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to...

Cross Channel Marketing

The Customer Journey, Orchestration and What B2C Marketers Need To Know

“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers...

Cross Channel Marketing

Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences

This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on...

Cross Channel Marketing

The marketing of choice for consumers: Trust

Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes...

Cross Channel Marketing

Using customer data to inform your personalization strategy

Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.  In today’s highly-competitive marketplace, it’s never...

Cross Channel Marketing

Data driven marketing: Understanding and measuring your total ROI

Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...

Oracle

Integrated Cloud Applications & Platform Services