The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

The marketing of choice for consumers: Trust

Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes...

Cross Channel Marketing

Using customer data to inform your personalization strategy

Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.  In today’s highly-competitive marketplace, it’s never...

Cross Channel Marketing

Data driven marketing: Understanding and measuring your total ROI

Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...

Cross Channel Marketing

Show your customers the door

I recently attended a client dinner in NYC for 12 of us that featured a prix fixe menu. After taking some time to peruse the menu, the waiter came around,...

Cross Channel Marketing

Modern Marketing lessons from PetRelocation [webinar]

“What’s the best airline for my bulldog?” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. In their early days the worldwide...

Cross Channel Marketing

6 ways to take advantage of negative reviews

With sites like Yelp and Google Reviews a single customer can share his or her poor experience with your company with millions of people by a few clicks of the...

Cross Channel Marketing

Oracle Marketing Cloud and Econsultancy launch Marketing Budgets Report 2015

Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with...

Cross Channel Marketing

Learn From Annoying Mistakes Marketers Make

From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects....

Content Marketing

Managing pros and cons of outsourcing content marketing

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy....