Why do you need to successful create a martech roadmap? Because helping organizations better understand who their customers are and how they interact with their...
Why do you need to successful create a martech roadmap? Because helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space. A successful martech roadmap includes four key elements: technology, data, people, and process.
Why do you need to successful create a martech roadmap? Because helping organizations better understand who their customers are and how they interact with their brands will enable a more...
With cross-channel marketing comes certain customer expectations. They want authenticity, diversity, consistency, and both off-line and online options. Can you...
With cross-channel marketing comes certain customer expectations. They want authenticity, diversity, consistency, and both off-line and online options. Can you deliver? Read on to find out.
It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-have, DX has become a pivotal...
It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-have, DX has become a pivotal differentiator for organizations in almost any sector, ahead of even price and the product itself because of the power experience has to drive customer loyalty and recurring revenue.
It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-have, DX has become a pivotal differentiator for organizations in...
Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a micromoment to capture their...
Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a micromoment to capture their attention and hold it with a strong message and delightful and engaging experience. If you don’t, they will move on to the next offer. Modern marketers must adopt a mobile-first approach with their global audiences and utilize both marketing automation and data to their fullest extend to get ahead of the curve.
Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a micromoment to capture their attention and hold it with a...
According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers,...
According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers, three approaches to marketing have emerged: multi-channel, cross-channel, and omni-channel. Each has distinct advantages and disadvantages over the others, but they are all able to reach customers somewhere on their customer’s journey.
According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers, three approaches to marketing have...
It will take innovative new strategies for retail marketing teams to rise above the competition in 2019.
The process of filling up a basket (whether physical or digital) provides instant gratification and an escape from the stresses of everyday life, boredom,...
The process of filling up a basket (whether physical or digital) provides instant gratification and an escape from the stresses of everyday life, boredom, sadness, and hunger.
With so much opportunity to reach your target audience, mobile marketing is hugely important. Be careful to avoid these seven mistakes in your planning.
To identify the talent or skills development to invest in, here are some of the key skills for succeeding at cross-channel marketing.
