There is more to marketing automation than just the technical side, though. In order to truly streamline your digital marketing efforts, and to build better relationships between your sales and marketing teams, you should also ensure that you are following these best practices.
Multichannel content planning means deciding which channels and platforms you want to focus your content marketing efforts on and then determining how this impacts your overall content strategy. Here’s what may change in your content strategy when you migrate to a multichannel marketing effort.
Cross-channel marketing continues to be a primary strategy as customers jump from one channel to another to do their research and complete their purchase. Here’s what you need to know about the role mobile plays, so you optimize your cross-channel marketing efforts for people using mobile devices.
In order to continue to grow and reach potential customers, it is critical to stay on top of each marketing channel. With constantly changing channel ROI, relying on just a few options can be detrimental. Here are seven reasons you may be missing cross-channel marketing opportunities that could really impact your business.
The goal of your cross-channel marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. Learn from these brands with winning cross-channel tactics.