Not every metric is meaningful to what you’re trying to achieve for your business. Where should you focus?
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands,...
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Put simply, those that remain on the subscriber list will be inundated with brand content. Currently 49% of the emails that reach the inbox of the consumer are already being deleted before being opened. And now that will only...
Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and your targeted audience is no longer seeing your brand as part of that campaign. Logic would say that an unfortunate side effect of a campaign ending is that revenue for the campaign ends, too. Our data science team is here to show you how the revenue generated by an advertising...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and...
Recently, leaders at an Australian telecommunications company lamented about the high cost of bringing together some 6,000 employees for an annual training...
Recently, leaders at an Australian telecommunications company lamented about the high cost of bringing together some 6,000 employees for an annual training event. Suchin Venkataram, director, Oracle Insight, proposed an immersive alternative: “I suggested they include virtual reality in their training,” he says. “Employees could get the same, or better, training and at less expense than flying everyone to one place.” Only a few years ago, that suggestion might have seemed...
Recently, leaders at an Australian telecommunications company lamented about the high cost of bringing together some 6,000 employees for an annual training event. Suchin Venkataram, director, Oracle...
Millennials are now the primary group that nearly everyone is targeting. Here are 8 tips for getting in touch with them.
Each channel has different expectations and opportunities. Use these tips to build a successful cross-channel strategy.
Here are some great tips for using text message marketing as a highly-personalized aspect of your marketing mix.
It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement...
It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships. Therefore, smart marketers are constantly investing and pushing to make their marketing more personalized. Yet, these same seemingly smart marketers are making a dumb mistake – forgetting to focus on the underlying fundamentals which are the key enablers of good marketing...
It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships....
Three takeaways from Clicktale’s research on consumer mobile shopping behavior.
