According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers,...
According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers, three approaches to marketing have emerged: multi-channel, cross-channel, and omni-channel. Each has distinct advantages and disadvantages over the others, but they are all able to reach customers somewhere on their customer’s journey.
According to a 2017 Forbes article, over 98% of customers are switching between multiple devices in a single day. In order to evolve and keep up with customers, three approaches to marketing have...
It will take innovative new strategies for retail marketing teams to rise above the competition in 2019.
The process of filling up a basket (whether physical or digital) provides instant gratification and an escape from the stresses of everyday life, boredom,...
The process of filling up a basket (whether physical or digital) provides instant gratification and an escape from the stresses of everyday life, boredom, sadness, and hunger.
With so much opportunity to reach your target audience, mobile marketing is hugely important. Be careful to avoid these seven mistakes in your planning.
To identify the talent or skills development to invest in, here are some of the key skills for succeeding at cross-channel marketing.
In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing,...
In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm.
In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from...
Not every metric is meaningful to what you’re trying to achieve for your business. Where should you focus?
Successfully orchestrating the cross-channel customer journey formed the centre of conversation at the latest Oracle Responsys User Forum. Here, we cover some...
Successfully orchestrating the cross-channel customer journey formed the centre of conversation at the latest Oracle Responsys User Forum. Here, we cover some of the most important takeaways from a morning of insight and shared experiences.
Successfully orchestrating the cross-channel customer journey formed the centre of conversation at the latest Oracle Responsys User Forum. Here, we cover some of the most important takeaways from a...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and your targeted audience is no longer seeing your brand as part of that campaign. Logic would say that an unfortunate side effect of a campaign ending is that revenue for the campaign ends, too. Our data science team is here to show you how the revenue generated by an advertising...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and...
