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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Create Your Own Marketing Luck

Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right process-oriented approach can help your team showcase the value of your initiatives, and improve your ability to engage with your audiences. While some variables of the customer journey are constantly changing, the right mix of strategic measures and technology can help ensure that you’re hitting the mark to strike gold in achieving customer delight.

Here are ways to Create Your Own Marketing Luck:

Take these basic tips to help create your own marketing luck:

1. Make your data shine- The holy grail of smart marketing is a unified data collection plan to effectively sift through information sources that help you get to know your audience.

2. Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms.

3. Go for the gold (data standard)- Sometimes the smallest touches make the biggest difference to create gold star engagements. Technology helps marketers decipher which content matters across all digital interactions.

How do you use technology to create your own marketing luck?

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