What is job No. 1 in a content marketing initiative? Content, of course! You and your team need to decide what you want to cover and the people you want to reach with your message. And that takes planning.
An article in Inc. magazine lists “The Essential Elements for Enterprise Content Marketing.” At the top? Strategy, or “Centralized strategic alignment of processes, objectives, tools, technologies, staff and partners.”
Planning provides the infrastructure for connecting with all of your stakeholders and guides integration among online media and your other types of media. To get you started, the Content Marketing Institute recommends you answer these questions:
Organize Your Plan
Our integrated planning tool is designed to help you:
Interested? See how it all works by requesting a free demo today.