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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Crafting Your Content Strategy: The All-Important First Step in the Planning Process

Clayton Stobbs
Director of Account Management


 


What is job No. 1 in a content marketing initiative? Content, of course! You and your team need to decide what you want to cover and the people you want to reach with your message. And that takes planning.

 


An article in Inc. magazine lists The Essential Elements for Enterprise Content Marketing.” At the top? Strategy, or Centralized strategic alignment of processes, objectives, tools, technologies, staff and partners.”

 


Planning provides the infrastructure for connecting with all of your stakeholders and guides integration among online media and your other types of media. To get you started, the Content Marketing Institute recommends you answer these questions: 

 


  • What niche do I want to be in?


  • What are my customers’ challenges?


  • What kind of content do they prefer: Articles? Videos?


  • What types of content will attract new customers and retain old ones?


  • What business results do I want to achieve?


  • How will I know if our efforts are working?


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Organize Your Plan

 


Our integrated planning tool is designed to help you: 

 


  • Align editorial themes with company objectives.


  • Plan, create and curate key messaging and content—all in one place.


  • Assign and schedule all messaging—including writing, editing and original content creation—across your entire organization.


  • Schedule content for review and approval, then distribute to targeted audiences across multiple channels, including your website, blog, newsletter, email and social media channels.


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Interested? See how it all works by requesting a free demo today.


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