Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Author Archive : Clayton Stobbs

Content Marketing

3 Steps to Implementing a Content Calendar

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

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Content Marketing

Creating Content Topics For Your Target Personae

It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for your...

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Content Marketing

What is Content Analytics & Who Needs It?

  A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing...

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Content Marketing

Three Fail-Proof Blog Post Title Tips

  Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult...

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Content Marketing

How to Implement a Long-Tail Search Strategy to Gain Eyeballs

In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of...

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Content Marketing

Content Marketing Question of the Week: How Do I Best Solicit Customer Stories?

Gathering stories and content from your customers, clients and potentially prospects is an incredibly powerful content marketing strategy.  By leveraging...

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Content Marketing

6 Ways To Find Relevant Twitter Content

    So you’ve created a company Twitter account to reach your marketing personas, but are now struggling with what to tweet about and wondering about best...

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Content Marketing

Best of the Web: Workflow Management and Processes for Content Marketers

Multiple blogs, a handful of e-newsletters, a robust social media presence, content coming from all directions, a plethora of stakeholders to please—face it,...

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Content Marketing

Where to Find Your Images for Your Blog

"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now...

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Content Marketing

Bizo Launches Their Content Hub!

I wanted to briefly share another great Compendium customer update this morning.  Bizo has officially launched their Content Hub and is really leading their...

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