Modern Marketing Blog

About the Author

Clayton Stobbs

Director of Account Management

Hello!  I am Clayton Stobbs+, the Director of Client Experience here at Compendium.  We take great pride in working with our clients and providing the best possible service in the content marketing space.  If there is anything I can do to help -- please let me know!  @cstobbs or cstobbs [at] compendium.com

Posts by Clayton Stobbs:

Content Marketing

3 Steps to Implementing a Content Calendar

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

Read More
Content Marketing

Creating Content Topics For Your Target Personae

It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for your...

Read More
Content Marketing

What is Content Analytics & Who Needs It?

  A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing...

Read More
Content Marketing

Three Fail-Proof Blog Post Title Tips

  Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult...

Read More
Content Marketing

How to Implement a Long-Tail Search Strategy to Gain Eyeballs

In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of...

Read More
Content Marketing

Content Marketing Question of the Week: How Do I Best Solicit Customer Stories?

Gathering stories and content from your customers, clients and potentially prospects is an incredibly powerful content marketing strategy.  By leveraging...

Read More

More on Marketing Cloud

Integrated Cloud Applications & Platform Services