Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Author Archive : Clayton Stobbs

Content Marketing

3 Steps to Implementing a Content Calendar

3 Steps to Implementing a Content Calendar

Tuesday, November 19, 2013 | Author: Clayton Stobbs

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

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Content Marketing

Creating Content Topics For Your Target Personae

Creating Content Topics For Your Target Personae

Saturday, September 28, 2013 | Author: Clayton Stobbs

It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for your...

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Content Marketing

What is Content Analytics & Who Needs It?

What is Content Analytics & Who Needs It?

Wednesday, September 25, 2013 | Author: Clayton Stobbs

  A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing...

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Content Marketing

Three Fail-Proof Blog Post Title Tips

Three Fail-Proof Blog Post Title Tips

Wednesday, September 18, 2013 | Author: Clayton Stobbs

  Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult...

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Content Marketing

How to Implement a Long-Tail Search Strategy to Gain Eyeballs

How to Implement a Long-Tail Search Strategy to Gain Eyeballs

Wednesday, September 4, 2013 | Author: Clayton Stobbs

In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of...

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Content Marketing

Content Marketing Question of the Week: How Do I Best Solicit Customer Stories?

Content Marketing Question of the Week: How Do I Best Solicit Customer Stories?

Tuesday, September 3, 2013 | Author: Clayton Stobbs

Gathering stories and content from your customers, clients and potentially prospects is an incredibly powerful content marketing strategy.  By leveraging...

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Content Marketing

6 Ways To Find Relevant Twitter Content

6 Ways To Find Relevant Twitter Content

Friday, August 23, 2013 | Author: Clayton Stobbs

    So you’ve created a company Twitter account to reach your marketing personas, but are now struggling with what to tweet about and wondering about best...

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Content Marketing

Best of the Web: Workflow Management and Processes for Content Marketers

Best of the Web: Workflow Management and Processes for Content Marketers

Tuesday, August 20, 2013 | Author: Clayton Stobbs

Multiple blogs, a handful of e-newsletters, a robust social media presence, content coming from all directions, a plethora of stakeholders to please—face it,...

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Content Marketing

Where to Find Your Images for Your Blog

Where to Find Your Images for Your Blog

Tuesday, August 6, 2013 | Author: Clayton Stobbs

"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now...

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