It’s always been about the writing.
Watch an episode of Mad Men, and you’ll see that the people who make the magic are the unsung writers in the back. The account execs have the boozy lunches and the lecherous evening liaisons, but it’s the writers who deliver the words that sell.
These days, the writers are leading the charge. Modern online marketing has talented writers establishing authentic relationships with audiences, effectively turning the idea of 30-second commercials and mass media messages upside down.
Here’s how to make your writing skills make your career:
1. The Content is the Marketing
People seek valuable information online, while they easily avoid banner ads and blatant promotional messages. Whether your words are text on the screen or provide the foundational script for video or audio, it’s content that serves as the vital attractor for smart online marketing efforts.
2. Search Engines Still Rule
When it comes to targeted traffic from your most motivated prospects, search engine positioning is vital. SEO copywriting, which involves creating content that people love to share along with the language people use when searching, is a valuable writing art form unto itself.
3. Convert or Don’t Bother
All the great content, comments, social media sharing and search engine rankings in the world won’t matter unless people are persuaded to take the action you’re after. Persuasive copywriters are worth their weight in gold for that very reason, and it’s up to you to tell the story that converts prospects into customer and clients.
Write to Win
The best way to become a better writer is to write. Start a blog or website today, write daily, and you might just end up with a valuable new media asset in the process.
This article was originally produced as part of the Real World Marketing Syllabus. For even more great articles and links to resources on a wide variety of topics, just click the image below to download.