Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Author Archive : Contributor

Data Attributes & Quality

What is the Stage of Your Marketing Data?

What is the Stage of Your Marketing Data?

Tuesday, June 2, 2015 | Author: Contributor

In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move...

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Content Marketing

How To Get Out of a ‘Relationship Rut’ With Your Customers

How To Get Out of a ‘Relationship Rut’ With Your Customers

Wednesday, May 27, 2015 | Author: Contributor

I’ve been married to my awesome husband for 10 years.  Before we got married, we dated for 5 years. So, all in all, we have been together for a total of...

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Marketing Automation

5 Ways to Reactivate Lost Leads Using Marketing Automation

5 Ways to Reactivate Lost Leads Using Marketing Automation

Thursday, May 21, 2015 | Author: Contributor

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once...

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Creative and Design

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Tuesday, May 19, 2015 | Author: Contributor

Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor...

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The 4 Sprints in a Race To Outperform - SiriusDecisions Summit

The 4 Sprints in a Race To Outperform - SiriusDecisions Summit

Monday, May 18, 2015 | Author: Contributor

From the moment the 2000+ attendees crossed the literal racing Starting Line to attend the conference, the focus was on how to break away from peers...

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Lead Nurturing

Four Overlooked Success Factors in Demand Generation

Four Overlooked Success Factors in Demand Generation

Friday, May 15, 2015 | Author: Contributor

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part...

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Case Studies

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Thursday, May 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. When I attend technology conferences, I...

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Marketing Automation

Driving Engagement and Conversion with Marketing Apps

Driving Engagement and Conversion with Marketing Apps

Wednesday, May 13, 2015 | Author: Contributor

So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology...

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Social Marketing

What Star Trek Can Teach You About Twitter

What Star Trek Can Teach You About Twitter

Friday, May 8, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. With 1.6 million Twitter followers, Patrick ...

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