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Marketing Automation

Marketing Campaigns Might Only Be Mostly Dead

Advertising luminaries such as Eric Wheeler at Ad Age and Bill Lee in the Harvard Business Review have long declared that campaigns are dead. While some...

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Mobile Marketing

5 Mobile Insights That Will Change How You Market to Millennials

Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are...

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Marketing Automation

8 Steps to Guarantee Marketing Automation Success

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics  ...

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Cross Channel Marketing

3 Must-Haves to Convert One-Time Shoppers to Loyal Customers

The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient...

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Marketing Automation

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Reaching and creating new customers can be difficult in today’s hyper-connected world. Marketers are deploying a myriad of programs, processes and technologies...

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Content Marketing

5 Ways Video will Transform Digital Marketing in 2016

2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts...

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