Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Author Archive : Contributor

Content Marketing

How To Increase Customer Loyalty And Revenue

How To Increase Customer Loyalty And Revenue

Friday, May 1, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington...

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Content Marketing

10 Top Trends Driving The Future Of Marketing

10 Top Trends Driving The Future Of Marketing

Thursday, April 30, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...

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Content Marketing

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

Wednesday, April 29, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative...

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Marketing Automation

How to Successfully Launch Your First Marketing Automation Program

How to Successfully Launch Your First Marketing Automation Program

Monday, April 27, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence,...

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Content Marketing

6 Key Metrics to Measure Success from Your Retargeting Programs

6 Key Metrics to Measure Success from Your Retargeting Programs

Friday, April 17, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.  Today many companies are running site and email...

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Content Marketing

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Tuesday, April 14, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and...

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Data Management

How to Achieve Clean Data in B2B Marketing

How to Achieve Clean Data in B2B Marketing

Friday, April 10, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead, where she leads the content marketing strategy and execution....

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Modern Marketing in Action

1:1 Communication - The Next Big Evolution In Marketing

1:1 Communication - The Next Big Evolution In Marketing

Thursday, April 9, 2015 | Author: Contributor

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite, a company dedicated to helping companies be found, seen and heard...

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Content Marketing

4 B2B Marketing Hurdles – And How to Jump Right Over Them

4 B2B Marketing Hurdles – And How to Jump Right Over Them

Wednesday, April 8, 2015 | Author: Contributor

Today’s post comes courtesy of Sean Callahan, Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They...

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