Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius.
The substance was co-developed in concert with my colleague, Elle Woulfe, who moves the levers in our demand engine, and it’s in this duality – from “pre-funnel” creative content to “in funnel” functional content – that this presentation’s special brand of value can be found. Simply put, most sessions tend to focus on either trendy content marketing/social media themes or lead generation methodologies. They are either denim or Dockers. This deck brings those disparate worlds together.
The essential takeaways are:
Elle or I will be presenting this deck at several events this year. Please feel free to ask questions in the comments section, and we’ll do our best to answer them in future presentations. In the meantime, a question for you: How would you classify this particular piece of content? Would you consider this deck to be suspect-stage content or is it better for prospects?
Did you go into marketing because you thought it would be creative, but it ended up being all about the data? Do you ever...