I'm really excited to announce that we've joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world's best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and much more.
We created the show because there is a lot of noise in the content space and not enough discussion about how people are actually successful. Especially, talking to the folks doing the actual work without unlimited budgets. I'm learning a ton every episode and I think you will too. We'll be posting each episode here on the Modern Marketing Blog and look forward to hearing your thoughts! You can snag the podcasts from us here, on iTunes or on Stitcher. Please leave a review and share with your friends (or enemies). We'll also be layering in visual notetaking for some of our favorite episodes to add another way to consume the information. I think it is pretty cool and it makes great conference room wallpaper. :)
Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.
Jay’s #1 content trend for 2015 is this: embracing collaborative content. Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable.
We talk about this a ton on the Modern Marketing Blog as it is a huge reason Oracle Content Marketing is successful. You need a way to bring in more content from more people to offer a diverse amount of relevant content to your audiences. Expect to hear more about that from us in 2015 too.