Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

Chris Moody joins Compendium as VP of Marketing

Chris Moody joins Compendium as VP of Marketing

Monday, September 16, 2013 | Author: Chris Baggott

Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content...

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Content Marketing

Get Real (Time) to Better Connect with Prospective Buyers

Get Real (Time) to Better Connect with Prospective Buyers

Saturday, September 14, 2013 | Author: Chris Baggott

Your interactions with potential buyers have likely gotten more challenging. After all, prospects are now in control when it comes to finding information online...

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Content Marketing

Best B2B User-Generated Campaigns

Best B2B User-Generated Campaigns

Friday, September 13, 2013 | Author: Kaila Garrison

  Business-to-business marketing presents countless challenges for today's marketer. Allow us to present a few brands that have not only been successful, but...

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Content Marketing

Video 101: The Basics of Video Content

Video 101: The Basics of Video Content

Thursday, September 12, 2013 | Author: Melanie Cummings

Developing a video content marketing strategy, if done right, can drive awareness, leads and sales. Here are the top five tips from the Content Marking...

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Content Marketing

8 Simple Ways to Keep Your Blog Fresh

8 Simple Ways to Keep Your Blog Fresh

Thursday, September 12, 2013 | Author: Kaila Garrison

  There is nothing sadder than an unattended or dated blog. When a visitor encounters a blog that hasn’t been updated in months (or even years!), it can create...

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Content Marketing

10 Takeaways from Content Marketing World and How to Measure Your Effectiveness

10 Takeaways from Content Marketing World and How to Measure Your Effectiveness

Wednesday, September 11, 2013 | Author: Amanda Batista

“Do you know where you are? You’re in the jungle, baby!” The jungle that is, Content Marketing World, this week in Cleveland, OH. Hosted by Content Marketing...

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Content Marketing

Content Marketing Question of the Week: What's the difference between B2B vs. B2C Content Marketing?

Content Marketing Question of the Week: What's the difference between B2B vs. B2C Content Marketing?

Tuesday, September 10, 2013 | Author: Chris Baggott

Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers.   From this vantage point...

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Content Marketing

The Power of Personalization

The Power of Personalization

Monday, September 9, 2013 | Author: Kaila Garrison

  “Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift...

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Content Marketing

Web Metrics That Matter for Content

Web Metrics That Matter for Content

Monday, September 9, 2013 | Author: Kaila Garrison

  Measuring your content analytics is a crucial part of content marketing. If you’re not measuring how your content performs then you will never know if you are...

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