Modern Marketing Blog

Content Marketing

Content Marketing

Can Google Hummingbird Work For Your Content?

In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...

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Content Marketing

Using Email to Generate B2B Leads

Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business...

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Content Marketing

Five New Year’s Blogging Resolutions

In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...

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Content Marketing

3 Steps to Implementing a Content Calendar

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

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Content Marketing

What Should a B2B Brand Voice Sound Like on Twitter?

A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...

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Content Marketing

Webinar with Jay Baer: The 9 most horrifying content marketing misunderstandings

Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this...

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Content Marketing

Memories From Eloqua Experience 2013 (Slideshow)

More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content,...

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