Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Content Marketing

Content Marketing World: 4 inspiring takeaways from Andrew Davis

Content Marketing World: 4 inspiring takeaways from Andrew Davis

Wednesday, September 10, 2014 | Author: Amanda Batista

Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to...

Read More

Content Marketing

The State of Content Production: Benchmarks and Action Items

The State of Content Production: Benchmarks and Action Items

Thursday, February 13, 2014 | Author: Amanda Batista

We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community:...

Read More

Content Marketing

Broad Audience Questions You Should Be Asking

Broad Audience Questions You Should Be Asking

Saturday, January 4, 2014 | Author: Content Marketing Group

Developing an audience persona is a vital part of creating your content marketing strategy. Key age and gender demographics mixed with income levels, hobbies,...

Read More

Content Marketing

Promoting Contests With Content

Promoting Contests With Content

Tuesday, December 17, 2013 | Author: Kaila Garrison

Contests are a great way to impact metrics in the form of engagement, activity, reach and awareness. In addition to choosing your contest theme, identifying...

Read More

Content Marketing

Can Google Hummingbird Work For Your Content?

Can Google Hummingbird Work For Your Content?

Monday, December 16, 2013 | Author: Kaila Garrison

In September, Google unveiled its latest iteration of search algorithm—dubbed Hummingbird for its speed and nimbleness—and sent shockwaves throughout the...

Read More

Content Marketing

Using Email to Generate B2B Leads

Using Email to Generate B2B Leads

Monday, December 9, 2013 | Author: Kaila Garrison

Email is one of the most effective ways to capture customer attention, add value and create a qualified funnel of prospects. But the basics of generating business...

Read More

Content Marketing

Five New Year’s Blogging Resolutions

Five New Year’s Blogging Resolutions

Wednesday, December 4, 2013 | Author: Content Marketing Group

In addition to your resolutions of exercising more, taking a relaxing trip and volunteering in 2014, content marketers should remember to set their blogging...

Read More

Content Marketing

3 Steps to Implementing a Content Calendar

3 Steps to Implementing a Content Calendar

Tuesday, November 19, 2013 | Author: Clayton Stobbs

Content calendars can be a simple way to organize a content marketing plan for a business with multiple departments needing to contribute content to the cause....

Read More

Content Marketing

What Should a B2B Brand Voice Sound Like on Twitter?

What Should a B2B Brand Voice Sound Like on Twitter?

Thursday, November 7, 2013 | Author: Kaila Garrison

A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...

Read More

More on Marketing Cloud

Hardware and Software, Engineered to Work Together