Modern Marketing Blog

Content Marketing

Content Marketing

Use Content to Fuel Location Based Marketing

What exactly is "Location Based Marketing"? This really just refers to marketing delivered to a person based on their location.   In the very early days of...

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Content Marketing

Customer Personas: How Many Do You Need?

It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a bit...

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Content Marketing

6 Ways To Maximize Your Webinars With Automation Technology

Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars,...

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Content Marketing

What Are Some Key Differences Between B2B and B2C Content Marketing?

The worlds of B2B and B2C marketing are colliding.   As we roll through the year, we are finding more similarities than differences.     This is new.   I'm...

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Content Marketing

Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]

Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based...

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Content Marketing

The Secret of Successful Email Subject Lines

Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute....

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Content Marketing

Compendium People are Difference-Makers

I wanted to give a  public shout-out to our team here at Compendium.  We get lots of folks who write and tell us about one incidence or another where our folks...

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