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Content Marketing Question of the Week: What's the difference between B2B vs. B2C Content Marketing?

Chris Baggott
CEO & President

Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers.   

From this vantage point we have a great opportunity to measure success of a large number of companies who are executing well on their B2B Content Strategy and compare that to their B2C counterparts.

You might be surprised to find that the differences are narrowing.   Historically, B2B was all about the relationship at an individual level and B2C's Content Marketing Strategy was usually more Reach & Frequency.  Data (Sorry you can't bait me into saying "Big Data" lol) is changing everything.   Content is now considered a data attribute.  If we really want to get to that 1 to 1 promised land the all marketers need to realize that for every other attribute we have (Name, persona, buying stage etc...) you have to have corresponding content.  A content element for everyone. 

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