These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent Cisco study projecting more mobile devices on earth than people by the end of 2013. I couldn't quite believe that statistic however I later took a second and counted all the phones I've ever owned - FOURTEEN! The old Nokia Brick with Snake on it still seems to be my favorite!
Everyone seems to understand and agree that mobile is a huge opportunity yet many folks still struggle in executing an effective campaign. In this week's segment, we offer you a few tips on putting together your mobile content strategy and ensuring you take advantage of the opportunity that lies out there. I also urge you to take a look at a research piece we produced with Exact Target on The State of Mobile Content Marketing.