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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing Question of the Week: How Do I Best Solicit Customer Stories?

Clayton Stobbs
Director of Account Management


Gathering stories and content from your customers, clients and potentially prospects is an incredibly powerful content marketing strategy.  By leveraging stories your customers are telling, you can create a similar sell piece of content that may resonate with hundreds or thousands of other people depending on the channel.  Chances are, if one person has an experience or a story to tell, many others have questions around that experience or might be interested in learning more.

 


In this video, I cover some clients examples (like Gymboree) and discuss the best ways to collect content, the questions you should ask and unique contest strategies that can drive the best results for your program. 

 



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