Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape. Marketers have access to technology and tools that help organize and distribute this content, but identifying, developing and planning the most appropriate assets intended for customer consumption can be daunting if there is no solid content marketing strategy in place.
All too often we see marketers focusing on creating new content for individual campaigns or channels rather than developing a content strategy that addresses all stages of the buyers’ life cycles.
The Oracle Marketing Cloud Creative Services Team develops custom content strategies for marketers so they can use the technology to publish and send the right content, at the right times, to the right people. When customers receive content they value and appreciate, they are more likely to convert.
Take a look at our latest infographic, “Content Marketing: What Level Are You?” to assess your organization’s content marketing maturity level. Question your competencies and sophistication around areas such as creating buyer personas, editorial calendars, audits and analysis, and theme and content ideation and creation. Then discover solutions that will help you plan the content that will most resonate with your customer base and achieve your business objectives.
Should you decide that your organization needs help to get started or wants a consultation on an existing practice or program, Oracle Marketing Cloud’s Creative Services Team is here to help!