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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity, a digital marketing and public relations firm. He calls himself a digital-era Don...

Content Marketing

Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps

The growth of digital content has exploded. According to the Content Marketing Institute, B2B marketers created 70% more content last year than they did the...

Content Marketing

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...

Content Marketing

The Basics of Persuasive Sales Content Marketing Copy

As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not...

Content Marketing

How To Get Out of a ‘Relationship Rut’ With Your Customers

I’ve been married to my awesome husband for 10 years.  Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15...

Content Marketing

6 Tips for Marketers from Magic Johnson

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion...

Content Marketing

How To Increase Customer Loyalty And Revenue

Editor's Note: Today's post comes courtesy of John Rampton, entrepreneur, author and contributing writer for Forbes, Entrepreneur.com, Inc., and The Huffington...

Content Marketing

10 Top Trends Driving The Future Of Marketing

Editor's Note: Today's post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be...

Content Marketing

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. Today I want to share with you 12 creative...