1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. 2. Every...
1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. 2. Every meal you eat out is evaluated for its Instagrammability. 3. You hear Ann Handley's voice echoing in your head every time you write a headline. 4. You dream of Joe Pulizzi's orange suits. 5. You're really happy that Jay Baer shared his Mom Test filter, but it makes you want to call your mom. 6. You listen to every...
1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. 2. Every meal you eat out is evaluated for its...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: ...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online regularly. The Bad: More than 40% of retailers said that their marketing cost per order increased in the past year, while another 46% said their new customer acquisition costs increased. The Ugly: Customers continue to receive messaging and advertising that is not relevant to them...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday. And finally, overall for the 2014 holiday shopping season, online sales amounted to $26.7 billion, up 16% from the previous year. Clearly, when it comes to holiday shoppers all retailers need to concern themselves with is online, right? I mean,...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP of Product Marketing, Content and Communications, at Kapost, says that there are three things content marketers should be measuring to ensure success and relevancy to their business. Production We all produce lots of content, but do you know what it really takes to get it done? Are you keeping track of how long it...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP of Product Marketing, Content and...
Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or...
Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that finally aligns marketing and sales at B2B companies. Before you can consider implementing it at your organization, you have to understand what it is. It is no secret that the buyer’s process is changing. Many techniques that used to work no longer do. Let’s look at some statistics that...
Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that...
PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach...
PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach to content marketing for this company that handles all the logistics for pet moves across the globe. They avoided the obvious strategy of just sharing cute cat and dog photos on their social channels, and instead focused on their customers. They have become a trusted authority by answering questions and solving...
PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach to content marketing for this company...
Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears...
Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears as a collection of words. Even if you are creating visual content or videos, this content begins with words. But how do you bring those words to life and present them to an audience? The days are gone of standing at a podium and reading a speech. Some speakers still do this, but if you would really like to bring your...
Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears as a collection of words. Even if you are...
Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media...
Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO. He consistently received questions like, “Why are you focusing on teenager stuff?” Nobody understood why it was so important for business. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. Erik is...
Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO....
In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a...
In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a long cycle that has a lot of money and resources at stake, so you need to nurture your prospects all the way through the process. It's about driving them through to the sale by creating great content at each stage of their journey. Navigating the Sales Funnel 1. Top of the...
In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. There's a...
