X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast

Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media...

Content Marketing

How to Match Great Content to Your Sales Funnel

In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a...

Content Marketing

Tom Webster Uses Research to Create Content That Resonates on the Content Pros Podcast

Tom Webster is the VP of Strategy and Marketing at Edison Research. The company provides custom marketing research to clients, but is best known for providing...

Content Marketing

Is your (Body of) Content Ready for Beach Season?

Is your content failing you? Are you finding your click through rates are low, your leads are declining, your pipeline is looking way too thin, or perhaps, too...

CMO Corner

Why CMOs Need To Remember They Are Consumers, Too

The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about...

Content Marketing

How To Find Your Community of Advocates With Engaging Customer Events

As consumers, we are always more likely to recommend a product or service when we have bought into it. For example, if I have had a great journey with Aer...

Content Marketing

Carlos Abler is Changing Culture with Content on the Content Pros Podcast

You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time. He’s the content czar...

Content Marketing

The H.E.L.P. Method For Writing Business Content

Corporate blogging poses a wide spectrum of challenges to address, from editorial priorities all the way to business objectives, and supporting the audiences in...

Content Marketing

Jason Miller Rocks Content Marketing in the ContentPros Podcast

Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing...