Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the...
Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. The problem is that many of them are just not doing it right. Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain...
Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and...
If people within your organization don’t know where to find your marketing content, they’re not going to use it. This sounds like an obvious statement, but...
If people within your organization don’t know where to find your marketing content, they’re not going to use it. This sounds like an obvious statement, but content "findability" is a major challenge stifling B2B marketing strategies. Marketing has always been responsible for supporting internal stakeholders – such as sales, customer success, and functions within marketing – with relevant, informative content. But demand has grown faster than organizations can establish...
If people within your organization don’t know where to find your marketing content, they’re not going to use it. This sounds like an obvious statement, but content "findability" is a major...
I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that...
I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Now I realize that eeriness doesn't quite feel so, well eery as we get older but, there is still something undeniably different that happens on Halloween when the darkness takes over. Tell me I am not the only one who thinks and feels this. Anyone? Bueller? Ok, I digress. Just as there is a dark side to...
I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Now I realize that eeriness...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik, Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. He presented his business framework that provides an approach that aligns your...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects'...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands of marketers who cut their teeth on direct mail and printing were trying to get up to speed on the latest approaches to digital marketing. Content marketing is part of that. One session was titled “Content Dos and Don’ts,” and it featured a very well-mixed panel that was moderated by someone from an analyst firm. The...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands of marketers who cut their teeth on...
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The...
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The survey included some of the most common questions asked by marketers beginning new blogs, like how often to blog and how long posts need to be. This is great data to benchmark your progress as you get started. There are a few more questions on the original post, as well as expert analysis on each one of the questions. How...
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The survey included some of the most...
The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles...
The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles by using the right data management platform. That's the secret to one luxury carmaker as laid out in a new Adweek piece entitled Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior Driving loyalty. The carmaker is Lexus and like many other companies and brands across the world, they had a lot of information...
The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles by using the right data...
Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing...
Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. These are the common refrains heard at every marketing conference and around the table in any marketing department that has adopted a content strategy. No matter whose voice is the loudest, when it comes down to it, you need to measure what really matters to determine your success. Paul Roetzer of PR...
Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. These are the...
You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form...
You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. You may already have some great ideas for weaving interactive content into your marketing campaigns and are ready to get started. Your next challenge is figuring out how you are...
You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40%...
