The ultimate goal of demand generation is building trust by continuing to drive your target buyers through the funnel, with content as a driving force. The question is, how do we deliver a content experience that propels prospects to self-nurture? It involves a series of moves to convert and nurture prospects, then continue to support them through the buyer journey.
Marketing persona allows you to create content that is both relevant and useful to that segment. What, however, goes into crafting a marketing persona? As with almost everything that is marketing related, it comes down to data.
While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base in 2019.
Soft selling comes to the fore with inbound marketing, whereas hard selling was more something you would do with outbound marketing. Learn how to nurture, educate, and guide our leads down the sales funnel.
What captivates your audience and drives them on through the content marketing funnel? How can the story you tell captivate them? When crafting content, remember that you are always in storytelling mode, and storytelling requires you to always put yourself in your customer’s shoes