Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands of marketers who cut their teeth on direct mail and printing were trying to get up to speed on the latest approaches to digital marketing. Content marketing is part of that. One session was titled “Content Dos and Don’ts,” and it featured a very well-mixed panel that was moderated by someone from an analyst firm. The...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands of marketers who cut their teeth on...
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The...
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The survey included some of the most common questions asked by marketers beginning new blogs, like how often to blog and how long posts need to be. This is great data to benchmark your progress as you get started. There are a few more questions on the original post, as well as expert analysis on each one of the questions. How...
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The survey included some of the most...
The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles...
The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles by using the right data management platform. That's the secret to one luxury carmaker as laid out in a new Adweek piece entitled Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior Driving loyalty. The carmaker is Lexus and like many other companies and brands across the world, they had a lot of information...
The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles by using the right data...
Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing...
Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. These are the common refrains heard at every marketing conference and around the table in any marketing department that has adopted a content strategy. No matter whose voice is the loudest, when it comes down to it, you need to measure what really matters to determine your success. Paul Roetzer of PR...
Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. These are the...
You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form...
You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. You may already have some great ideas for weaving interactive content into your marketing campaigns and are ready to get started. Your next challenge is figuring out how you are...
You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40%...
1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. 2. Every...
1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. 2. Every meal you eat out is evaluated for its Instagrammability. 3. You hear Ann Handley's voice echoing in your head every time you write a headline. 4. You dream of Joe Pulizzi's orange suits. 5. You're really happy that Jay Baer shared his Mom Test filter, but it makes you want to call your mom. 6. You listen to every...
1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. 2. Every meal you eat out is evaluated for its...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: ...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online regularly. The Bad: More than 40% of retailers said that their marketing cost per order increased in the past year, while another 46% said their new customer acquisition costs increased. The Ugly: Customers continue to receive messaging and advertising that is not relevant to them...
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: Nearly 70% of consumers purchase online...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday. And finally, overall for the 2014 holiday shopping season, online sales amounted to $26.7 billion, up 16% from the previous year. Clearly, when it comes to holiday shoppers all retailers need to concern themselves with is online, right? I mean,...
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP of Product Marketing, Content and Communications, at Kapost, says that there are three things content marketers should be measuring to ensure success and relevancy to their business. Production We all produce lots of content, but do you know what it really takes to get it done? Are you keeping track of how long it...
Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP of Product Marketing, Content and...
