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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

How to Define The Content Marketing Metrics that Matter

Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing...

Content Marketing

53 Questions to Help You Choose the Right Interactive Content Creation Platform

You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form...

Content Marketing

10 Ways You Know You Are a Content Marketer Returning from #CMWorld

1. No matter how many times people tell you it's quality over quantity, you start to quiver if you haven't published a wrap up post after an event. 2. Every...

Content Marketing

The Good, The Bad and The Ugly of eCommerce

Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester.  The Good: ...

Content Marketing

Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar

In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....

Content Marketing

Top 3 Ways to Measure Content Marketing Success

Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts. Jesse Noyes, VP...

Content Marketing

3 Compelling Stats that Make the Case for Social Selling for B2B

Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or...

Content Marketing

PetRelocation Uses Automation and Emotion on Content Pros Podcast

PetRelocation.com is a door-to-door pet moving service. Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach...

Content Marketing

5 Ways to Bring Your Writing to Life on Stage

Most content marketing begins its life in written form, whether that is its final form or not. If your job is to write blog posts or ebooks, your work appears...