“You don’t need more content marketing”, says Gini Dietrich, our expert On the Fly this week. Gini is the founder and author of Spin Sucks.
Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an...
Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making it easier, more enjoyable, or more fulfilling. How can you properly use them in your marketing? Read on to find out.
Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on to find out.
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on...
What would William Shakespeare say to a modern-day marketer? His works give us an idea. Look at these 7 quotes for content creation inspiration.
Companies must find a way to manage huge amounts of data due to how proper data management impacts the results of everything from email marketing campaigns to...
Companies must find a way to manage huge amounts of data due to how proper data management impacts the results of everything from email marketing campaigns to content marketing programs. Here’s how.
In this age of personalization, it’s become even more important for a brand to acknowledge that they are speaking to a specific audience with their own unique...
In this age of personalization, it’s become even more important for a brand to acknowledge that they are speaking to a specific audience with their own unique set of needs, challenges, and interests. Nowhere is this more apparent than in looking at a B2B audience versus a B2C audience. Here’s what should be different about the content approach for each audience and what it matters.
In this age of personalization, it’s become even more important for a brand to acknowledge that they are speaking to a specific audience with their own unique set of needs, challenges, and interests....
To produce content in a timely manner, you need a content calendar. Using one excellent way to stay organized and plan engaging content. It helps you produce...
To produce content in a timely manner, you need a content calendar. Using one excellent way to stay organized and plan engaging content. It helps you produce content and share regular, relevant information with your teammate during the content creation process. It also serves as a benchmark for analysis and changes. Read on for some tips on how to create a content calendar without the drudgery and frustration most would expect to go along with it.
To produce content in a timely manner, you need a content calendar. Using one excellent way to stay organized and plan engaging content. It helps you produce content and share regular,...
In episode 7 of On the Fly, Brian Fanzo dispels the myth of the shrinking human attention span and talks about how this affects content marketing. Find out how...
In episode 7 of On the Fly, Brian Fanzo dispels the myth of the shrinking human attention span and talks about how this affects content marketing. Find out how you can capture someone's attention in this day and age.
In episode 7 of On the Fly, Brian Fanzo dispels the myth of the shrinking human attention span and talks about how this affects content marketing. Find out how you can capture someone's attention in...
While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result,...
While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result, marketers are theoretically able to reverse-engineer the process of creating engaging, high-quality content. In short, simply study what has been successful recently – and then re-create similar types of content. You might say that this digital content has the right DNA to go viral. With that in mind, here are three key...
While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result, marketers are theoretically able...
