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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News

Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five...

Content Marketing

How to Generate Sales Leads Using Personality Quizzes

Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is...

Content Marketing

Convert Prospects to Customers with the Right Content at the Right Time

Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the...

Content Marketing

How to Get the Right Content to Your Internal Teams

If people within your organization don’t know where to find your marketing content, they’re not going to use it. This sounds like an obvious statement, but...

Content Marketing

How Marketers Can Avoid the Dark Side of Content Marketing This Halloween (and beyond)

I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that...

Content Marketing

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.  We use demographic data, but...

Content Marketing

20 Content Marketing Dos and Don'ts

Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands...

Content Marketing

5 Trends from New Blogger Survey That Probably Won't Surprise You

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The...

Content Marketing

This Carmaker Uses Data To Steer Its Way To Cross Channel Marketing Gold

The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles...