One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be...
One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be standard with all blogging software, you can look at the top posts of the year. Another thing to keep in mind is that the most successful blogs get significant traffic from older posts. When an older post starts getting lots of search traffic, it becomes a gift that keeps on giving. So rather than just look at our top...
One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be standard with all blogging software, you...
No matter what area of modern marketing you look at when reviewing the year that was 2015, you will find growth, relevance and efficiency. Content marketing is...
No matter what area of modern marketing you look at when reviewing the year that was 2015, you will find growth, relevance and efficiency. Content marketing is no different. More Content Several of the global experts we talked to focused on the same statistic from the Content Marketing Institute. 70% of B2B marketers plan on producing more content over the next 12 months. And since these interviews were done in the late summer, this statistic was looking at content marketing...
No matter what area of modern marketing you look at when reviewing the year that was 2015, you will find growth, relevance and efficiency. Content marketing is no different. More Content Several of...
Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five...
Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five articles that we think have relevance to you, the modern marketer. The articles will cover any one of the following topics: - Mobile marketing - Social media marketing - Cross-channel marketing - Content marketing - Marketing automation - Data This Week's Friday Five: Content Marketing 8 Ways To Boost Your Internal...
Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five articles that we think have relevance to...
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is...
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at how to do it for your brand. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. Step 1: Identify a popular quiz related to...
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at...
Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the...
Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and 88% of B2B marketers claim to be using content marketing. The problem is that many of them are just not doing it right. Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain...
Content marketing has continued to be the marketing tactic du jour, with companies creating whole initiatives and teams around this idea. According to the latest studies 76% of B2C marketers and...
If people within your organization don’t know where to find your marketing content, they’re not going to use it. This sounds like an obvious statement, but...
If people within your organization don’t know where to find your marketing content, they’re not going to use it. This sounds like an obvious statement, but content "findability" is a major challenge stifling B2B marketing strategies. Marketing has always been responsible for supporting internal stakeholders – such as sales, customer success, and functions within marketing – with relevant, informative content. But demand has grown faster than organizations can establish...
If people within your organization don’t know where to find your marketing content, they’re not going to use it. This sounds like an obvious statement, but content "findability" is a major...
I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that...
I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Now I realize that eeriness doesn't quite feel so, well eery as we get older but, there is still something undeniably different that happens on Halloween when the darkness takes over. Tell me I am not the only one who thinks and feels this. Anyone? Bueller? Ok, I digress. Just as there is a dark side to...
I don't know what it is but every year on Halloween the entire mood and feel of the day completely changes when the sun goes down. There is an eeriness that sets in, right? Now I realize that eeriness...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. According to Avinash Kaushik, Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. He presented his business framework that provides an approach that aligns your...
Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects'...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands of marketers who cut their teeth on direct mail and printing were trying to get up to speed on the latest approaches to digital marketing. Content marketing is part of that. One session was titled “Content Dos and Don’ts,” and it featured a very well-mixed panel that was moderated by someone from an analyst firm. The...
Content marketing is on everyone’s mind and on every conference speaker’s lips. I recently attended the Direct Marketers Association conference, where thousands of marketers who cut their teeth on...
