To make the most of your content marketing, you need to set goals and get more strategic. Learn what five objectives you should have in mind when creating...
To make the most of your content marketing, you need to set goals and get more strategic. Learn what five objectives you should have in mind when creating content that drives results.
Content marketing can still be art, but you have to put the work in. You have to revise and edit and work to certain specifications. Take these words of wisdom...
Content marketing can still be art, but you have to put the work in. You have to revise and edit and work to certain specifications. Take these words of wisdom to heart.
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different...
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups. But today’s automation personalization tools go far beyond this level of resolution, mapping out unique and adaptive individualized journeys for every one of your customers. In this new world of predictive individualized modeling, customer personas are showing their age. They’re...
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups....
Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management....
Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management. This space has continually evolved to include a much broader reach for content including creation, site management features, complex API’s, personalization and digital asset management. Throughout that evolution Oracle has remained committed to listening to our customers and the market to ensure OCE would stay ahead...
Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management. This space has continually evolved to...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the ability to initiate and monitor the translation process of any content right from within the native OCE system. Once submitted, there are customizable, easy-to-use workflows that govern the flow of content to achieve the desired outcomes of quality, timeline and cost. Lingotek,...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the...
Writers like Edgar Allan Poe made us all want to become writers and artists in the first place. Find out what four takeaways content marketers have from Poe.
“You don’t need more content marketing”, says Gini Dietrich, our expert On the Fly this week. Gini is the founder and author of Spin Sucks.
Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an...
Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making it easier, more enjoyable, or more fulfilling. How can you properly use them in your marketing? Read on to find out.
Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their...
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on to find out.
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on...
