White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition: A white paper is a persuasive, authoritative, in-depth report on a specific...
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs. While it can be challenging to come up with your next big content theme or idea, consider mining the gold from the agenda highlights of an upcoming (or recent) event. Your event planning teams put a great deal of effort and energy into producing relevant, quality content to...
Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs....
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many...
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year. To kick off this year, Randy Frisch and I have an inspirational lineup of content marketers to help you with your 2017 content marketing strategy. Through our conversations with Travis Wright, Nick Steeves, Claire Suellentrop, Jess Ostroff, and Pamela Muldoon, you will learn the best...
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year....
With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we...
With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a break! Kick back, relax, grab a drink as you tune in for these Content Pros guests: Robyn Itule, Dan Hanrahan, Jennifer Goforth Gregory, and Marcus Sheridan. How to Find Content in Your Data With a seemingly never-ending cascade of new information, new technology, and new trends to...
With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a...
The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some...
The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. To get you back in the swing of things, Randy Frisch and I invited Joanna Wiebe, Mark Masters, Ruth Carter, and Amanda Nelson to share their marketing experience. Put your Christmas music on pause, grab a steaming mug of cocoa, and start listening to these Content Pros guests. The Problem with...
The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime. To get you back in the...
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a...
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital. Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales. At a high level, the buyer’s journey consists of three different stages: Awareness stage Consideration stage...
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that...
Have you been wondering who to follow in content marketing? With so many so-called experts and influencers in this industry, it can be a daunting task to find...
Have you been wondering who to follow in content marketing? With so many so-called experts and influencers in this industry, it can be a daunting task to find the best advice from people with real experience. Randy Frisch and I have gathered the best of the best in one place, just for you. They have real stories, lessons learned, and advice to help other marketers like you. This month, we’ve had the pleasure of adding Matthew Grant, David Fortino, Rick Wion, and Dan Levy to...
Have you been wondering who to follow in content marketing? With so many so-called experts and influencers in this industry, it can be a daunting task to find the best advice from people with...
Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us...
Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Choose a Content Pros podcast and press play. Don't miss out on the chance to hear Justin Levy, Mike Stiles, Allen Gannett, David B. Thomas, and Jay Baer share their content marketing expertise. Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers...
Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Choose a Content...
The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. There are...
The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. There are entire tracks on storytelling, demand generation, native advertising and a whole lot more. With over 150 sessions, content marketers can find lots of options for delving into the nuances of this world. Every year the Content Marketing Institute collects data to benchmark how we are doing, and there is always a preview...
The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. There are entire tracks on storytelling,...
