When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of...
When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit. Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer...
When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams...
Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations...
Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. Many of the areas where we make mistakes center around the experiences that we’re delivering to our audiences. For years, we’ve all been focused on creation, distribution, and insights into what we’re doing, but without giving the...
Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable,...
By now you probably have heard the phrase "it's not big data, it's the right data." Of course that simply means that while there is a wealth of data out there...
By now you probably have heard the phrase "it's not big data, it's the right data." Of course that simply means that while there is a wealth of data out there for marketers to use, it's knowing which data to use AKA the right data to achieve optimal efficiencies and ultimate success. The same principle is applicable to content marketing. In fact the same principle applies two-fold when it comes to content marketing. First off you can't just create and blast out content just...
By now you probably have heard the phrase "it's not big data, it's the right data." Of course that simply means that while there is a wealth of data out there for marketers to use, it's knowing...
For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have...
For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. The next step is serving up the...
For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have strategy component. In our last post...
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it...
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. Over the last five years, we’ve built the Oracle Marketing AppCloud where we partner with some of the best marketing technologies available today. We want to give our customers the best experience possible, which is why we are constantly on the...
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies...
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it...
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. Maybe even the story of this post speaks to current nature of marketing, and if you are doing it right, then you just can't unbundle all the parts from each other like we hope to do one day with our cable tv packages. Like I said, it all started with an email. I am a huge fan of Warby...
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. Maybe even...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Why? Because it...
Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity (and regular marketing lexicon) in the past 6-7 years. And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic. The undeniable popularity and...
When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video consumption continues to grow among consumers, especially on mobile devices, telling stories through video is one of the best ways to connect with those consumers. Using video for storytelling is very different from showcasing your products in a video. It’s also different from customer testimonial videos. Real storytelling...
Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video consumption continues to grow...
