Marketing is a conversation, and conversations almost always include storytelling. Look at it strategically. What emotions are you looking to stir with your content? Are you looking to educate your audience? Inspire or energize them? Emotions and empathy are the keys to making your storytelling and content marketing great.
If done right, podcasting can be more than a corporate vanity project – it can be a way to reach new customers; develop your overall brand personality, bring in new advertising revenue; and super-serve your best customers by going very deep in content areas that matter the most to them.
A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience. This means looking at what worked before, what didn’t, and the lessons you learned from it.
Many areas of digital media can overlap and create synergies between each other, such as content marketing and social media. Two seemingly disparate areas, these efforts both involve using stories and personality to engage consumers and get them invested in a brand. Using them in tandem — and building one off the other — can result in big wins in terms of both cost savings and audience impact.
Content marketing is all about providing the audience with the most relevant, valuable content for them. It enhances your brand, builds creditability, educates your audience, generates interest, and drive your new SEO strategy.
The ultimate goal of demand generation is building trust by continuing to drive your target buyers through the funnel, with content as a driving force. The question is, how do we deliver a content experience that propels prospects to self-nurture? It involves a series of moves to convert and nurture prospects, then continue to support them through the buyer journey.
Marketing persona allows you to create content that is both relevant and useful to that segment. What, however, goes into crafting a marketing persona? As with almost everything that is marketing related, it comes down to data.