It’s no secret that marketers are attention seekers, at least when it comes to content. We see it all the time; a company produces an interesting piece of...
It’s no secret that marketers are attention seekers, at least when it comes to content. We see it all the time; a company produces an interesting piece of content, and then it just sits there waiting for some love before getting lost in a sea of sameness as other content marketers produce similar material. According to the Content Marketing Institute, 72% of marketers list creating engaging content as their top priority for 2016. However, many are falling short. In fact, 60%...
It’s no secret that marketers are attention seekers, at least when it comes to content. We see it all the time; a company produces an interesting piece of content, and then it just sits there...
It’s already the last Thursday of the month, can you believe it? In the past four weeks we have heard from Katrina Munsell, Group Manager, Content Marketing at...
It’s already the last Thursday of the month, can you believe it? In the past four weeks we have heard from Katrina Munsell, Group Manager, Content Marketing at Microsoft; Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins; Jesse Noyes, Senior Marketing Leader at Kahuna; and Michael Brenner, CEO of Marketing Insider Group. If you haven’t listened in, you still have a chance to catch up on this month’s Content Pros guests. Hitting Subscriber Gold with Paid...
It’s already the last Thursday of the month, can you believe it? In the past four weeks we have heard from Katrina Munsell, Group Manager, Content Marketing at Microsoft; Lauren Goldstein, VP...
Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau, there are...
Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau, there are approximately 75.4 million Millennials, or citizens 18-34 years of age, in the United States as of 2015. With the Boomer generation in decline, Millennials are expected to remain the dominant generation for decades to come. As a marketer, why should you care? The market potential for the Millennial generation is staggering....
Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau, there are approximately 75.4 million Millennials, or citizens...
Wouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down...
Wouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down with them? You’re in luck! Randy Frisch, COO at Uberflip, and I prepare the questions and reveal the strategies and secrets of these content marketers every Thursday at ContentProsPodcast.com. All you need is a pair of headphones, and you get access to the learn the pros’ successful approaches to strategy, operations,...
Wouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down with them? You’re in luck! Randy...
In recent years there has been a lot of buzz about content curation, given its power to help fuel content marketing and better engage an audience. In fact in...
In recent years there has been a lot of buzz about content curation, given its power to help fuel content marketing and better engage an audience. In fact in 2014, CNBC listed at as the #1 most overused word of the year. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party...
In recent years there has been a lot of buzz about content curation, given its power to help fuel content marketing and better engage an audience. In fact in 2014, CNBC listed at as the #1...
In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners....
In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. One of the biggest imperatives they noted is the importance of data as it relates to content. Whether you are using it to create content, distribute content, or analyze the success of your content, data plays a larger and larger role. Our friend Doug Kessler of Velocity Partners notes: “More and more people are thinking...
In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. One of the biggest imperatives they noted...
We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. A recent TrackMaven...
We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. A recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. As Americans become increasingly glued to more and more devices, spending 5.6 hours per day on Internet-enabled devices and 88% of their...
We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. A recent TrackMaven study found that the amount of...
When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of...
When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit. Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer...
When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams...
Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations...
Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. Many of the areas where we make mistakes center around the experiences that we’re delivering to our audiences. For years, we’ve all been focused on creation, distribution, and insights into what we’re doing, but without giving the...
Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable,...
