The sharing and re-mixing mentality of social media has made it socially acceptable to use someone else’s work without permission. Or has it?
Here are three steps marketers can take to connect with their audience in a credible and interesting way.
Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies,...
Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. Content marketing has become the new marketing paradigm, pushing aside former marketing favorites such as search engine optimization (SEO). Understanding paradigm shifts in the marketing world In many ways, the success of content marketing was based on it being able to prove that...
Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious...
With B2B marketers continuing to produce more content each year, how long will we continue to get away without measuring the effectiveness (or ineffectiveness)...
With B2B marketers continuing to produce more content each year, how long will we continue to get away without measuring the effectiveness (or ineffectiveness) of our content?
Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully...
Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without. After reading recommendations on a blog, 61% of U.S. online consumers made a purchase. Content marketing rakes in conversion rates six times higher than other methods. Content marketing is...
Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore:...
Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You...
Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it - and want another. Despite this, content marketing is still an important part of any marketing plan - so how can we overcome this problem? One strategy is to write your content so that it is targeted to a specific type of individual. This isn't a new concept in...
Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested...
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the...
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Here are four ways I see content marketing evolving in 2018: 1. More effort will be placed on promoting high-quality content assets They say less is...
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts...
Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and...
Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”. What is Personalized Marketing? Most of us have already had some sort of experience with personalized marketing. There are...
Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Not only does user behavior on social platforms differ from that on search...
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation...
