X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Why Email is Essential for Your Content Marketing Strategy

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand...

Content Marketing

How Organizations are Leveraging Content Across the Buyer Journey

When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around...

Content Marketing

Here’s a Story: Why Storytelling is Vital to Content Marketing

Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video...

Content Marketing

Doug Kessler Discusses The State of Content Marketing

Doug Kessler is the creative director and co-founder of Velocity, a B2B marketing agency based in London. Doug writes and speaks about content marketing and his...

Content Marketing

5 Ways Video will Transform Digital Marketing in 2016

2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts...

Content Marketing

Content: Not Another Channel

Content this, content that. Content marketing, content strategy. Everyone's talking content, all the time. The question being most frequently asked is: who's...

Content Marketing

Top 10 Modern Marketing Posts in 2015 Published Before This Year

We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year. In a content...

Content Marketing

Top 10 Modern Marketing Posts of 2015

One of the best ways to understand your audience is to see what content resonates with them. And if you have a blog with analytics installed, which seems to be...

Content Marketing

76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year

No matter what area of modern marketing you look at when reviewing the year that was 2015, you will find growth, relevance and efficiency. Content marketing is...