What six trends will drive marketing toward crafting a better customer experience, once that is effortless? Read on to find out.
Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers...
Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers and consumers) that really set them off and guide them on their own strategies of “things not to do” when creating content?
Are your content marketing strategies companies creating value or distaste among consumers? What are content marketers' biggest pet peeves (as both marketers and consumers) that really set them...
Show the right tender love and care for your blog to keep contributors sending in content and readers coming back for more material.
Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company...
Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Brand storytelling is crucial to sharing authentic brand narratives, demonstrating key differentiators in memorable ways, and ultimately capturing market share.
Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Brand storytelling is crucial...
Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Even marketers who personalize their content can’t...
Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Even marketers who personalize their content can’t expect success if they don’t offer something better than what audiences can find elsewhere. Gated content may not make sense for every business or use case, but rewarding visitors for submitting their contact information remains an effective tactic for building an email list and vetting prospects. If you aren’t sure...
Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Even marketers who personalize their content can’t expect success if they don’t...
Celebrities are setting a trend with text marketing. However, marketers cannot ignore the power and usefulness of text messaging and how it can play into a...
Celebrities are setting a trend with text marketing. However, marketers cannot ignore the power and usefulness of text messaging and how it can play into a mobile-centric strategy.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk...
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a...
Every customer success is a story to be told, one that can be brought to life by content marketing.
Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content...
Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content becoming formal and dull? How might you lighten it up?
Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content becoming formal and dull? How might...
