A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’...
A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.” Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. Looking like everyone else is a reliable way to make sure you go unnoticed....
A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang...
Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the most important tools...
Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the most important tools in an online marketing campaign. There are all kinds of landing pages. But the best way to optimize your landing page is to think like your audience. To do that, you’ll need to ask yourself some hard questions. Here we provide 11 questions you need to ask about your landing pages. Answer these now and you’ll drive...
Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the most important tools in an online marketing campaign....
About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of...
About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. For this week’s chart, we decided to drill into the impact that content being shared on Twitter can have on the bottom line. It’s obvious that having social media mentions can widen the audience of your content. But, how many additional views does that cause? Are those views just...
About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. For this...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like "Open Me, I know you are a CEO!" Dynamic Content, on the other hand, allows you to substitute pieces of content relevant not only to a person's contact data, but more powerfully to a person's exhibited buying behaviour. For...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of...
In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt...
In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that in mind, we asked nine experts across a wide range of disciplines – from journalism and advertising to video marketing and content marketing – to answer that simple question. The result is solid advice you can use when thinking about getting maximum reach for your online video. ...
In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that...
This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog; I’ve commented on it on Focus; and I will address it in my...
This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog; I’ve commented on it on Focus; and I will address it in my presentation at Content Marketing World (“How to create attention, interest and sales with infographics”). In many ways, I have an attraction/revulsion relationship with infographics. When they are well executed (data rich, beautifully visualized, reflect an unbiased perspective), I believe it’s one of the most valuable...
This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog; I’ve commented on it on Focus; and I will address it in my presentation at Content Marketing World (“How...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content marketers are using this year. This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. I asked Joe Pulizzi, Executive Director of the Content Marketing Institute, about the playbook and what it says about content marketing today. Why order the categories based on...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content marketers are using this year. This...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation. But if your teams aren’t in constant communication, you can end up crushing your customers with...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few...
