You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Specifics around the who and what of the avatar project were purposefully lacking. Together we were having a little fun teasing a project cooked up...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of "how do you ____" calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. The original infographic is already dated. Why? Because thanks to books like Content Rules by Ann Handley and CC Chapman,...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked...
We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and...
We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. Here goes: Host original content. Your blog needs to be the hub of your content wheel. What does that mean? It means if you engage in content...
We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. Lead scoring is a powerful tool for aligning sales and marketing, predictably driving prospects through your sales funnel and generating revenue. But it’s also a practice that requires study and revision. Below...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind....
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. I think a great infographic is an imbalanced equation: the amount of information conveyed is...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we've ever seen. The RSA’s Drive - The Surprising...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue...
An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just...
An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you? In that case, isn’t writing what you know likely to be redundant? Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Perhaps it’s time for an amended adage to: “Write what you know; commission what you don’t.” That’s exactly what we did with our...
An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you? In that case, isn’t writing...
You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant's trunk is certain that the elephant...
You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant's trunk is certain that the elephant is like a snake. The one who feels the animal's leg knows for sure that an elephant is like a tree. To get the full idea of an elephant you'd have to combine all of the blind descriptions into one, big, woolly whole. If content is the elephant, then we marketers are the blind men trying to describe it. To some, content...
You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant's trunk is certain that the elephant is like a snake. The one who feels...
Phew! Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in...
Phew! Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. We learned a lot and figured we should provide a few highlights here. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang, Sarah Evans, Leslie Bradshaw and Jennifer Van Grove.[youtube]http://www.youtube.com/watch?v=UY8oQyYcllk[/youtube] Software Advice...
Phew! Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the...
