Today's article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on...
Today's article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing. Watch an episode of Mad Men, and you’ll see that the people who make the magic are the unsung writers in the back. The account execs have the boozy lunches and the lecherous evening liaisons, but it’s the writers who deliver the words that sell. These days, the writers are leading...
Today's article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on Twitter. It’s always been about the writing....
Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire...
Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at its best. Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing, a resource we hope will be delicious and nutritious. Pulizzi, who founded The Content Marketing...
Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire marketing program will never perform at...
I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging...
I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging to tell a story or are you blogging to sell a service?” Points and counter points emphasized either the story or the service. I listened closely and, having yet to find my full confidence as a marketer, held my tongue. As time for the session slipped away, I could no longer contain myself. I volunteered my point of view...
I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging to tell a story or are you blogging...
You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has...
You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. And for young marketers just entering the job market – or even those of us who have been here a long time – applying what you learned can be difficult when the day-to-day is topsy-turvy. That’s why we created the “Real World Marketing Syllabus,” a new hybrid of original...
You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as...
“If your value proposition isn’t rolling off your lips, you already have a problem.” That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs,...
“If your value proposition isn’t rolling off your lips, you already have a problem.” That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs, kicked off the MarketingSherpa B2B Summit 2011 today – and appropriately so. B2B marketing lives or dies based on your value proposition. Nevertheless, it’s often neglected. Fortunately, Dr. McGlaughlin, in his fiery style, provided many value proposition examples as he outlined 6 steps to identifying your value...
“If your value proposition isn’t rolling off your lips, you already have a problem.” That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs, kicked off the MarketingSherpa B2B Summit...
A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’...
A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.” Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. Looking like everyone else is a reliable way to make sure you go unnoticed....
A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang...
Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the most important tools...
Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the most important tools in an online marketing campaign. There are all kinds of landing pages. But the best way to optimize your landing page is to think like your audience. To do that, you’ll need to ask yourself some hard questions. Here we provide 11 questions you need to ask about your landing pages. Answer these now and you’ll drive...
Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the most important tools in an online marketing campaign....
About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of...
About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. For this week’s chart, we decided to drill into the impact that content being shared on Twitter can have on the bottom line. It’s obvious that having social media mentions can widen the audience of your content. But, how many additional views does that cause? Are those views just...
About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of any complete marketing strategy. For this...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like "Open Me, I know you are a CEO!" Dynamic Content, on the other hand, allows you to substitute pieces of content relevant not only to a person's contact data, but more powerfully to a person's exhibited buying behaviour. For...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of...
