A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like "Open Me, I know you are a CEO!" Dynamic Content, on the other hand, allows you to substitute pieces of content relevant not only to a person's contact data, but more powerfully to a person's exhibited buying behaviour. For...
A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of...
In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt...
In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that in mind, we asked nine experts across a wide range of disciplines – from journalism and advertising to video marketing and content marketing – to answer that simple question. The result is solid advice you can use when thinking about getting maximum reach for your online video. ...
In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that...
This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog; I’ve commented on it on Focus; and I will address it in my...
This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog; I’ve commented on it on Focus; and I will address it in my presentation at Content Marketing World (“How to create attention, interest and sales with infographics”). In many ways, I have an attraction/revulsion relationship with infographics. When they are well executed (data rich, beautifully visualized, reflect an unbiased perspective), I believe it’s one of the most valuable...
This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog; I’ve commented on it on Focus; and I will address it in my presentation at Content Marketing World (“How...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content marketers are using this year. This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. I asked Joe Pulizzi, Executive Director of the Content Marketing Institute, about the playbook and what it says about content marketing today. Why order the categories based on...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content marketers are using this year. This...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation. But if your teams aren’t in constant communication, you can end up crushing your customers with...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every time. But once in a while you need both speed and accuracy. For example, when you create content that relates directly to a brand other than your own. It's with this balance in mind that I introduce A History of Dreamforce, an infographic that was in the works for more than three months before being published today. (click...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every time. But once in a while you need...
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court....
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Having seen first-hand the importance of achieving an inter-relationship between content, context, distribution and connection, I’ve outlined four key points below to help you...
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more vogue. On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. It’s strong and stable, but not exactly posh. It would make for a boring infographic – but it makes...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more...
