You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. Lead scoring is a powerful tool for aligning sales and marketing, predictably driving prospects through your sales funnel and generating revenue. But it’s also a practice that requires study and revision. Below...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind....
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. I think a great infographic is an imbalanced equation: the amount of information conveyed is...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we've ever seen. The RSA’s Drive - The Surprising...
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue...
An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just...
An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you? In that case, isn’t writing what you know likely to be redundant? Perhaps in those cases it’s best to identify what you don’t know, and let that need steer your content creation. Perhaps it’s time for an amended adage to: “Write what you know; commission what you don’t.” That’s exactly what we did with our...
An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you? In that case, isn’t writing...
You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant's trunk is certain that the elephant...
You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant's trunk is certain that the elephant is like a snake. The one who feels the animal's leg knows for sure that an elephant is like a tree. To get the full idea of an elephant you'd have to combine all of the blind descriptions into one, big, woolly whole. If content is the elephant, then we marketers are the blind men trying to describe it. To some, content...
You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant's trunk is certain that the elephant is like a snake. The one who feels...
Phew! Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in...
Phew! Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. We learned a lot and figured we should provide a few highlights here. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang, Sarah Evans, Leslie Bradshaw and Jennifer Van Grove.[youtube]http://www.youtube.com/watch?v=UY8oQyYcllk[/youtube] Software Advice...
Phew! Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the...
On top of our everyday reality sits a game layer dictating why we do what we do, says Seth Priebatsch. The “Chief Ninja” at mobile game company SCVNGR,...
On top of our everyday reality sits a game layer dictating why we do what we do, says Seth Priebatsch. The “Chief Ninja” at mobile game company SCVNGR, Priebatsch delivered a keynote on this mystical level yesterday at South By Southwest Interactive. The past decade was dedicated architecting the social layer of our world and Facebook owns the framework, he said. The next decade will be spent building out the game layer, which “has the opportunity to be 10x larger in terms of...
On top of our everyday reality sits a game layer dictating why we do what we do, says Seth Priebatsch. The “Chief Ninja” at mobile game company SCVNGR, Priebatsch delivered a keynote on this mystical...
You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like...
You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like bewilderment by their third day in town. Yes, SXSW and SXSWi is a blast with all the music, movies and technology. But if you don’t take the necessary precautions you can end up like my sister did one year: tossing up breakfast tacos at the airport. With that mental image in mind, we present the SXSW &SXSWi Survival...
You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like bewilderment by their third day in town....
Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content...
Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model for change. The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized. The History of SXSW, which commemorates the 25th anniversary of the South by Southwest festival, is a celebration of change. “Change” is also the lead character in...
Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model...
