Eloqua recently created a new role: director of content marketing. The title could easily be changed to director of irritation, because that's essentially the...
Eloqua recently created a new role: director of content marketing. The title could easily be changed to director of irritation, because that's essentially the function. You see, the director of content marketing (a.k.a., me) is responsible for extracting the expertise that's nestled comfortably inside colleagues' minds and desktops, twisting it into a new shape (tweets, slideshows, ebooks, videos, images, blogs), and setting it loose on the social Web. My boss, CMO Brian...
Eloqua recently created a new role: director of content marketing. The title could easily be changed to director of irritation, because that's essentially the function. You see, the director of...
