Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content...
Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model for change. The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized. The History of SXSW, which commemorates the 25th anniversary of the South by Southwest festival, is a celebration of change. “Change” is also the lead character in...
Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several ideas, providing a great opportunity to learn from my peers. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. The final day, the attendees regrouped to share with each other the big takeaways from the three days. Some of the key takeaways included:...
Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several ideas, providing a great opportunity to...
Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day....
Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. (Why do I feel the urge to insert a Henny Youngman reference here?) Periodically we review a must-read B2B marketing or social media book on this blog. But it doesn’t take long for those reviews to get buried beneath our avalanche of fresh content. So we though we’d reimagine the...
Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. (Why do...
Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks. CEO demanding to see more tweets? Cobble together...
Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks. CEO demanding to see more tweets? Cobble together an obvious list of Twitter tips. CMO clamoring for more inbound links? Have an intern create list of “must-read” bloggers. In other words, their need becomes your content. But the world is catching on. People are beginning to distinguish self-serving techniques designed to induce a behavior (link, tweet,...
Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks. CEO demanding to see more tweets? Cobble together an obvious list of Twitter tips. CMO...
Eloqua recently created a new role: director of content marketing. The title could easily be changed to director of irritation, because that's essentially the...
Eloqua recently created a new role: director of content marketing. The title could easily be changed to director of irritation, because that's essentially the function. You see, the director of content marketing (a.k.a., me) is responsible for extracting the expertise that's nestled comfortably inside colleagues' minds and desktops, twisting it into a new shape (tweets, slideshows, ebooks, videos, images, blogs), and setting it loose on the social Web. My boss, CMO Brian...
Eloqua recently created a new role: director of content marketing. The title could easily be changed to director of irritation, because that's essentially the function. You see, the director of...
