Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make...
Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? According to David Meerman Scott, author of Real-Time Marketing & PR and Newsjacking, it's because many marketers are not taking advantage of the second paragraph. The press is constantly looking for a unique angle to insert into breaking news coverage. With the right amount of quick...
Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that?...
At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and...
At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece should contribute to a larger content “franchise,” a brand with its own attributes, voice, versions and even shelf-life). The Blog Tree series of infographics embodies both of our philosophies. It helps our audience discover new bloggers that relate directly to an area of their...
At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece...
One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article,...
One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it. And that’s one of the ways change happens. For me, Augie Ray, the executive director of...
One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a...
It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. But a recent study on sponsored search suggests the...
It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. But a recent study on sponsored search suggests the opposite might be true; that competing high-ranking organic search results may actually boost the performance of your paid search ads. The results are found in the paper “Sponsored Search: How Organic Results Impact Sponsored Search Advertising Performance,” written by business professors at the University of Texas, the...
It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. But a recent study on sponsored search suggests the opposite might be true; that competing...
Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of...
Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up. According to recent eMarketer data, adults in the US consume an average of 11 hours of media in a day, with the largest shares going to TV, video and online. Marketers should be happy that consumers are so content hungry. But the...
Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of time we spend in front of the TV,...
These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be...
These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be honest, we never came up with a clear answer. I suppose it tastes great and is less filling. When we published The Future of Revenue, the precursor to today’s video, our objective was clear: help create a new category (Revenue Performance Management) by putting our vision in historic context. Worry less about the...
These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be honest, we never came up with a clear...
If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible...
If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days! And here is the other astounding...
If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible Measures’s chart above has shown that Kony...
When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other...
When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other for her mother’s crossword puzzle idiosyncrasies. The prominent role the Times played in her home makes the story of Abramson’s rise to become the paper’s first female executive editor all the more fabled. I knew embarrassingly little about Abramson when she took the stage for a casual conversation with Evan Smith, CEO...
When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other for her mother’s crossword...
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers....
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the norm. That’s why I made my way to Lean Startup panel on the Product Lifecycle today. Hosted by Lean Startup guru, Eric Ries, it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck, Etsy CEO Chad Dickerson, and...
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the...
