This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content marketers are using this year. This year, the playbook (Eloqua sponsored it) ordered the various methods of content marketing by popularity. I asked Joe Pulizzi, Executive Director of the Content Marketing Institute, about the playbook and what it says about content marketing today. Why order the categories based on...
This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content marketers are using this year. This...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation. But if your teams aren’t in constant communication, you can end up crushing your customers with...
If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few who truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. It’s a persistent discomfort. This is why Leslie Bradshaw and I tacked...
The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers trade in trust. Because there are few...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every time. But once in a while you need both speed and accuracy. For example, when you create content that relates directly to a brand other than your own. It's with this balance in mind that I introduce A History of Dreamforce, an infographic that was in the works for more than three months before being published today. (click...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every time. But once in a while you need...
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court....
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Having seen first-hand the importance of achieving an inter-relationship between content, context, distribution and connection, I’ve outlined four key points below to help you...
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more vogue. On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. It’s strong and stable, but not exactly posh. It would make for a boring infographic – but it makes...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more...
When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social...
When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices. But even we were surprised by the amount of praise the ProBook garnered. Today, we’re bringing you a roundup of what people are saying about the Social Media ProBook from around the...
When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Specifics around the who and what of the avatar project were purposefully lacking. Together we were having a little fun teasing a project cooked up...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of "how do you ____" calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. The original infographic is already dated. Why? Because thanks to books like Content Rules by Ann Handley and CC Chapman,...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked...
