Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis, and featuring heavy hitters from Salesforce.com, Newsweek, comScore, and Questus. The discussion largely turned to the forces altering the media landscape (social, search, etc.), and the future trends that will shape it. Content marketing is turning brands into publishers,...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. He's also a contributor to the Grande Guide to B2B Blogging. Today, he offers tips for getting a guest post on influential blogs. Guest blogging is gets your brand, thought leaders and voice in front of new communities and prospects. From a B2B perspective, it’s one of the most valuable outcomes...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. He's also a...
When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still...
When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still crashed the site despite Reddit adding 30 (and then 60) dedicated servers in preparation for a comment thread which surpassed pageviews as of this morning. Now, I know from previous chart of the week research that Reddit is a surprising juggernaut, but when I first caught wind of this, I thought “Really? Reddit?”. ...
When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still crashed the site despite Reddit adding 30...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute. Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. They struggle with how to write a good post, one that will get read. As a result, the world gets another abandoned blog. It...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute. Blogging may be a...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own Topliners community in response to a member’s comment that you could tell it was a Friday based on all the activity happening on the community. Our 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday. Sorry, Jennifer, Friday’s...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Seeing is learning. With that in mind, we...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If you want proof, just look at the who’s who of brands that have added community managers assembled by Jeremiah Owyang.) Despite the number of community manager positions popping up on LinkedIn though, many organizations still struggle to...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason:...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events. But there’s one tactic marketers at every stage of funnel find valuable: content marketing. Below is a chart from the Content Marketing Institute’s 2012 B2B Content Marketing...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of...
