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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. It was a well-attended session and the group shared several...

Content Marketing

5 Must-Read B2B Marketing & Social Media Books

Rule #5: Reimagine; Don’t Recycle (via Content Rules). Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day....

Content Marketing

Lists Are Dead. Long Live the Blog Tree.

Many content marketers are like slow-handed magicians: even a reasonably keen eye can discern their tricks.  CEO demanding to see more tweets?  Cobble together...

Content Marketing

New Content Marketing Infographic: "The Content Grid"

Eloqua recently created a new role: director of content marketing.  The title could easily be changed to director of irritation, because that's essentially the...