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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

4 Common Lead Scoring Snags - How To Fix Them!

You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads...

Content Marketing

16 Experts Answer, “What makes a great infographic?”

Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind....

Content Marketing

6 Brilliant Uses of Video

If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch...

Content Marketing

10 Years in the Making: Eloqua's Grande Guide to Wikipedia

An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just...

Content Marketing

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

You know the story. A number of blind men each have the opportunity to inspect an elephant. The one touching the elephant's trunk is certain that the elephant...

Content Marketing

SXSWi: And That's A Wrap...

Phew! Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in...

Content Marketing

Live From SXSW: The Game Layer On Top Of The World

On top of our everyday reality sits a game layer dictating why we do what we do, says Seth Priebatsch. The “Chief Ninja” at mobile game company SCVNGR,...

Content Marketing

Leave The Flip-Flops: How to Survive SXSW

You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like...

Content Marketing

“The Message is the Messenger” [Infographic]

Last week Jeremiah Owyang asked me what theme unites all of our infographics.  The answer is “change.”  The Content Grid provides marketers with content...