There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every time. But once in a while you need both speed and accuracy. For example, when you create content that relates directly to a brand other than your own. It's with this balance in mind that I introduce A History of Dreamforce, an infographic that was in the works for more than three months before being published today. (click...
There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every time. But once in a while you need...
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court....
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts in context, a powerful distribution plan to put concepts into action and connection with the people. Having seen first-hand the importance of achieving an inter-relationship between content, context, distribution and connection, I’ve outlined four key points below to help you...
What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Great content still needs its counterparts...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more vogue. On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. It’s strong and stable, but not exactly posh. It would make for a boring infographic – but it makes...
“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. Content has never been more...
When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social...
When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices. But even we were surprised by the amount of praise the ProBook garnered. Today, we’re bringing you a roundup of what people are saying about the Social Media ProBook from around the...
When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Specifics around the who and what of the avatar project were purposefully lacking. Together we were having a little fun teasing a project cooked up...
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so far...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of "how do you ____" calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. The original infographic is already dated. Why? Because thanks to books like Content Rules by Ann Handley and CC Chapman,...
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked...
We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and...
We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. Simply put, do these six things, get more viewers. Here goes: Host original content. Your blog needs to be the hub of your content wheel. What does that mean? It means if you engage in content...
We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Maybe it’s a combination. Relax. We’re here to help. Lead scoring is a powerful tool for aligning sales and marketing, predictably driving prospects through your sales funnel and generating revenue. But it’s also a practice that requires study and revision. Below...
You have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is receiving too many “tire-kickers.” Or maybe Marketing Qualified Leads (MQLs) aren’t converting to...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind....
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds. A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. I think a great infographic is an imbalanced equation: the amount of information conveyed is...
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of...
