If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible...
If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days! And here is the other astounding...
If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible Measures’s chart above has shown that Kony...
When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other...
When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other for her mother’s crossword puzzle idiosyncrasies. The prominent role the Times played in her home makes the story of Abramson’s rise to become the paper’s first female executive editor all the more fabled. I knew embarrassingly little about Abramson when she took the stage for a casual conversation with Evan Smith, CEO...
When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other for her mother’s crossword...
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers....
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the norm. That’s why I made my way to Lean Startup panel on the Product Lifecycle today. Hosted by Lean Startup guru, Eric Ries, it was an opportunity to dig out some agile marketing tips from the unexpected source of three software geeks: author Mary Poppendieck, Etsy CEO Chad Dickerson, and...
A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers. Cross-functional learning is the...
Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand...
Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism has garnered a lot of attention, but not much clarity. The problem is the philosophy behind it came before the practice. But now that brand journalism is taking root at places like Facebook and Tumblr (and, yes, at Eloqua), it’s clear it’s not just some fad. It does remain plagued by myths, which lead to...
Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism has garnered a lot of attention,...
It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills....
It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When the CMO is unimpressed – skills. B2B marketing is changing. And lots of modern marketing departments lack the fundamental skills they need to keep and drive real demand. And many of these skills may not be top of mind. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation...
It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills. When the CMO is unimpressed – skills. B2B...
Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering...
Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the path smoother. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. These six technologies can make delivering, optimizing and measuring your content easier. 1. Content Management...
Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the...
South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and...
South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go and what to do. Now you need to prune your list of panels and sessions. We’re here to help. We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. Add these to your schedule (we did our best to avoid conflicting...
South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and have the inside scoop on where to go...
Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B...
Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius. The substance was co-developed in concert with my colleague, Elle Woulfe, who moves the levers in our demand engine, and it’s in this duality – from “pre-funnel” creative content to “in funnel” functional content – that this...
Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B content marketing and demand generation....
You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for...
You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Turns out, however, illumination can be a very good feeling. You see, today’s report, published by Rebecca Lieb, is filled with practical tips and heady observations for those just...
You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for Eloqua’s content marketing efforts,...
