Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate. In addition, far too often marketers have to sacrifice deep...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile,...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. 1. Identify and rally your front line brand ambassadors. These resources are primarily your internal brand personnel, but do not relegate your collection strategy to marketing or PR. The most influential brand ambassadors may sometimes...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Relevance is key to winning the attention of prospects and customers. The challenge many B2B marketers face, however, is how to efficiently serve up the most compelling content on a case by case basis. Behavioral data can show trends and reveal insights...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web,...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Content is king, and everyone is chasing the crown. It’s not enough to just create content anymore. To really stand out, content needs to be dynamic, interactive, and timely. First you engage, then convince, and finally you can drive leads. Here are three...
There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is...
There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing people in and bringing back, again and again. But what if you’re developing a content campaign – something you want to see have enduring success? Then you’ll need more than style and substance; you’ll need a cohesive strategy. We’ve launched our share of content campaigns and found four common...
There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing people in and...
Marketers love web analytics. What's not to love? Thanks to analytics we know how are sites and content are performing now - not just a month or quarter from...
Marketers love web analytics. What's not to love? Thanks to analytics we know how are sites and content are performing now - not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. They can't tell you how leads or customers are interacting with your website, your landing pages, etc. With that in mind, I've drawn up a sampling of analytics we have today and where they fall short. Page Depth Page depth is a...
Marketers love web analytics. What's not to love? Thanks to analytics we know how are sites and content are performing now - not just a month or quarter from now. But as valuable as these analytics...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle's Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. In talking with customers over the past few...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired...
