By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute. Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. They struggle with how to write a good post, one that will get read. As a result, the world gets another abandoned blog. It...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute. Blogging may be a...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own Topliners community in response to a member’s comment that you could tell it was a Friday based on all the activity happening on the community. Our 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday. Sorry, Jennifer, Friday’s...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Seeing is learning. With that in mind, we...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If you want proof, just look at the who’s who of brands that have added community managers assembled by Jeremiah Owyang.) Despite the number of community manager positions popping up on LinkedIn though, many organizations still struggle to...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason:...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events. But there’s one tactic marketers at every stage of funnel find valuable: content marketing. Below is a chart from the Content Marketing Institute’s 2012 B2B Content Marketing...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of...
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism ...
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism (PEJ) issued their research on the popularity of news on the video-sharing site. When an earthquake and subsequent tsunami devastated Japan last year, the 20 most watched videos on YouTube for a week were related to the disaster, earning a total of 96 million views. What’s interesting is that ordinary citizens,...
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism (PEJ) issued their research on...
In a prior job, I was responsible for both product marketing and content marketing. So when I tell you the two can co-exist, it's because I've seen it...
In a prior job, I was responsible for both product marketing and content marketing. So when I tell you the two can co-exist, it's because I've seen it firsthand. But let's be real. We're living in an increasingly content-driven world, where potential buyers are lured in with promises of infographics, ebooks and blogs. How do product marketers stay relevant? I have four keys I follow. Be the Expert on the Market Sometimes content marketing feels like it's about everything but...
In a prior job, I was responsible for both product marketing and content marketing. So when I tell you the two can co-exist, it's because I've seen it firsthand. But let's be real. We're living in an...
Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights...
Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. But he knew if he wanted to stand out from the crowd, he needed to build a name for himself – a personal brand. So Dave set out on a personal branding campaign, using online and offline tactics to network, demonstrate his expertise and show the value his...
Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career –...
