David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and...
David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years. Interviews play an important role in many organizations' content marketing strategy. But many marketers don't feel trained to pursue a high-profile interview. Scott shares his tips and why you don’t need a journalism degree to have a conversation with a head of state or rock...
David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers’ minds are already on next year. So what would be on the B2B marketer’s wish list for 2012? I venture some thoughts below. 1. A happy and healthy relationship with the sales team A good dynamic between marketing and sales can be the gift that keeps on giving. More high value leads, smoother transitions from...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers’ minds are already on next year....
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With the proliferation of the Web, brands started pushing contests online. And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. If you’re thinking about pursuing a contest of your own, we provide four examples of online contests you can derive...
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness. With...
Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog. The survey found...
Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy. Videos also saw a 27% bump in usage, with 52% of respondents using video for b2b. The findings are included in the report “B2B Content...
Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog. The survey found that blogs saw an 27% increase as b2b...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is as quiet as the dining room. For B2B marketing professionals, Facebook can be just as bleak. Fan pages so empty the only conversation is between colleagues. But it doesn’t have to be that way. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook...
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s pretty grim when the kitchen is...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with you, or did you, by some stroke of luck, just happen upon it? Finding good content online occurs much the same way – search engines are the direct lines to what you’re looking for, social channels are your friendly recommendations, but what about the chance discovery? Well… for that, there’s StumbleUpon. Having content on...
Think of your favorite restaurant and how you found it for the first time. Did you research venues in your area, did a friend or family member share it with you, or did you, by some stroke of luck,...
We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Plenty, according to the The...
We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy. And it...
We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Plenty, according to the The 2011 National Website Demand Generation...
Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to...
Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). The book not only lives up to its promise (that is, it creates a compelling case for a new PR concept called “newsjacking”), but it may have also redefined what a book is in the process. First the stated topic: Newsjacking. The...
Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking...
There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours...
There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours of video are uploaded to YouTube every minute. In a world drowning in content, the secret to success is not more content marketing - it's better content marketing. That's what Wendy Clark, VP of Integrated Marketing and Communications at Coca-Cola, told a crowd of digital marketing enthusiasts at ad:tech 2011. "The...
There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours of video are uploaded to YouTube...
