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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Are You Crushing Your Customers with Content?

If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their...

Content Marketing

Marketers: How To Get Noticed by “Influencers”

The noisier the particular market, the more the influencers matter. After all, the person drowning in information clings to trusted sources – and influencers...

Content Marketing

A History of Dreamforce [Infographic] #DF11

There are few skills I value more than speed. If I were a gambler, I'd put my money on the "fast and good enough" tandem over team "slow and perfect" every...

Content Marketing

4 Keys To Content Marketing Completion

What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court....

Content Marketing

Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!

“Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at...

Content Marketing

The Reviews Are In!: A Social Media ProBook Roundup

When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social...

Content Marketing

20 Experts, 1 Awesome Resource: The Social Media ProBook

You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of...

Content Marketing

Content Marketing in a Blink: The Content Grid v2 [Infographic]

Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the...

Content Marketing

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and...