Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63%...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. The problem is one of definition and communication. What...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the...
Today's guest post comes from Steve Farnsworth (who you might know as Steveology). He's a Forbes Top 50 Social Media Influencer and an advisor to the...
Today's guest post comes from Steve Farnsworth (who you might know as Steveology). He's a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations? Last year I was asked to join the senior executive team...
Today's guest post comes from Steve Farnsworth (who you might know as Steveology). He's a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. We need...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on...
Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was...
Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was generating more sales-ready leads. Only 20% of Marketers were confident in their B2B demand gen program’s effectiveness. The other 80% said that the main problem was that the content wasn’t engaging/provocative. So I decided to find out if polls make demand generation programs more engaging and effective. I talked to Mani Iyer,...
Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was generating more sales-ready leads. Only 20% of...
This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B...
This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B Content Marketing: 2013 Benchmarks, Budget and Trends – North America”, which was sponsored by Brightcove, not surprisingly are spending more on content marketing. B2B organizations are allocating 33% of marketing budgets on content, which is up over the 26% reported last year. What is surprising is that fewer know whether...
This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B Content Marketing: 2013 Benchmarks, Budget...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing, which offers some sage advice. But it’s not the end of the world. Modern marketing is about behaviours, not just tactics. Here are five behaviours of that can help marketers be successful. 1....
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and...
Today's post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He's a director of social media at Provo...
Today's post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He's a director of social media at Provo Craft, and a contributor to the Grande Guide to Community Management. Maintaining a happy community takes time, effort and investment. Most often the biggest challenge as a community manager is not the community itself, but convincing the executive team that there is value in fostering and promoting engagement. In...
Today's post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He's a director of social media at Provo Craft, and a contributor to the Grande...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis, and featuring heavy hitters from Salesforce.com, Newsweek, comScore, and Questus. The discussion largely turned to the forces altering the media landscape (social, search, etc.), and the future trends that will shape it. Content marketing is turning brands into publishers,...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. He's also a contributor to the Grande Guide to B2B Blogging. Today, he offers tips for getting a guest post on influential blogs. Guest blogging is gets your brand, thought leaders and voice in front of new communities and prospects. From a B2B perspective, it’s one of the most valuable outcomes...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. He's also a...
