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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

5 Actionable Content Marketing Insights from Latest Report

In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners....

Content Marketing

4 Ways to Battle the Content Marketing Paradox

We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. A recent TrackMaven...

Content Marketing

Content Marketing Strategy: How to Create Cross-Team Alignment

When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of...

Content Marketing

8 Common Ways Most Content Marketers Fail

Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations...

Content Marketing

3 Features Content Marketing Technology Needs to Provide

By now you probably have heard the phrase "it's not big data, it's the right data." Of course that simply means that while there is a wealth of data out there...

Content Marketing

Video Interactivity and Personalization for Effective Content Engagement

For marketers looking to create the digital 1:1 conversations that accelerate prospects and customers through the customer journey, video is a must-have...

Content Marketing

Interactive + Content + Partner = Great Marketing Example

As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it...

Content Marketing

Sunglasses Draw Attention to Mobile-Friendly Content

This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it...

Content Marketing

Why Email is Essential for Your Content Marketing Strategy

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand...