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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

6 Steps to Defining Your Value Proposition from MarketingSherpa

“If your value proposition isn’t rolling off your lips, you already have a problem.” That’s how Dr. Flint McGlaughlin, Managing Director and CEO of MECLabs,...

Content Marketing

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

A couple weeks ago, I attended Content Marketing World, where I presented on the business value of infographics.  Although the conference was chock full o’...

Content Marketing

11 Questions You Need to Ask about Your Landing Pages

Landing page optimization is not the sexiest topic. But for those in demand generation and lead management, the landing page is one of the most important tools...

Content Marketing

[Chart] Does Klout Impact Conversions?

About 5 years ago, “Social Media” seemed like the hula hoop scene from the Hudsucker Proxy. “You know, for kids”. Today, it’s considered an essential part of...

Content Marketing

[Chart] How Dynamic Content Drives More Visits

A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means...

Content Marketing

9 Experts Answer "What Makes an Online Video Worth Sharing?"

In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt...

Content Marketing

Have Infographics Jumped the Shark?

This is a question I’ve been thinking a lot about lately. I’ve explored it on my personal blog; I’ve commented on it on Focus; and I will address it in my...

Content Marketing

Interview: Joe Pulizzi On the State of Content Marketing

This week, the Content Marketing Institute released the second edition of the Content Marketing Playbook, an intensive guide to the tools and techniques content...

Content Marketing

Are You Crushing Your Customers with Content?

If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their...