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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

4 Ways to Make Your Website More Personal

We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing? Plenty, according to the The...

Content Marketing

What is Newsjacking?

Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to...

Content Marketing

You Need Better Content, Not More

There are more than 150 million blogs. Last year, over 100 trillion emails were sent out. The number of websites in the world is well over 250 million. 48 hours...

Content Marketing

Live Blogging the Eloqua Experience 2011 Keynote

Eloqua Experience 2011 is a big event. Does of track sessions, graduations, best practices. But don't forget the keynotes. A lot of people have been buzzing...

Content Marketing

5 Reasons Thought Leadership Marketing Matters

The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies....

Content Marketing

23 Design, Data Visualization and Presentation Quotes from Edward Tufte

Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing...

Content Marketing

3 Ways to Win at Online Marketing By Becoming a Better Writer

Today's article comes from Brian Clark, the founder of highly read and respected Copyblogger and the CEO of Copyblogger Media. He invites you find him on...

Content Marketing

Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing

Content marketing is the tendon that connects social media muscle to the lead generation bone. Without healthy diet of fresh content, a company’s entire...

Content Marketing

How to Write B2B Blogs: Your Story is Your Service

I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging...