Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B...
Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius. The substance was co-developed in concert with my colleague, Elle Woulfe, who moves the levers in our demand engine, and it’s in this duality – from “pre-funnel” creative content to “in funnel” functional content – that this...
Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B content marketing and demand generation....
You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for...
You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for Eloqua’s content marketing efforts, that’s how I felt when reading Altimeter Group’s latest research: Content: The New Marketing Equation. Turns out, however, illumination can be a very good feeling. You see, today’s report, published by Rebecca Lieb, is filled with practical tips and heady observations for those just...
You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for Eloqua’s content marketing efforts,...
Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. (Well,...
Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. (Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. 1. Don’t Over Think It “…I learned not to think about anything I was writing from the time I stopped writing until I started again...
Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. (Well, maybe books.) Still, Hemingway’s...
We're already a through the first month of 2012. What better time to take a moment to ask, "What were the biggest B2B marketing disruptions of last year?" It...
We're already a through the first month of 2012. What better time to take a moment to ask, "What were the biggest B2B marketing disruptions of last year?" It was a crazy year, full of ups and down, and big changes. We recently highlighted the history of the biggest B2B marketing disruptions. But we wanted to narrow down the field. So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Do you agree with their picks? What would...
We're already a through the first month of 2012. What better time to take a moment to ask, "What were the biggest B2B marketing disruptions of last year?" It was a crazy year, full of ups and down,...
We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online...
We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. (Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Now we can actually see inside their minds. Don’t ask us how. That’s a secret of the...
We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. (Heck, our co-founder Steve Woods...
Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is...
Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. Throughout the year we learned many lessons that could be applied to any number of B2B blogs. Today, we thought we’d share a year’s worth of tips for publishing a top-notch B2B marketing blog – even if you’re writing a new post every day. January: Think Far Out Don’t be afraid to think ahead, especially...
Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. Throughout the year we...
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only...
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world. After all, it’s a tall order. This infographic, A History of Disruptive Innovations in B2B Marketing, looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of...
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is...
David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and...
David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years. Interviews play an important role in many organizations' content marketing strategy. But many marketers don't feel trained to pursue a high-profile interview. Scott shares his tips and why you don’t need a journalism degree to have a conversation with a head of state or rock...
David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers’ minds are already on next year. So what would be on the B2B marketer’s wish list for 2012? I venture some thoughts below. 1. A happy and healthy relationship with the sales team A good dynamic between marketing and sales can be the gift that keeps on giving. More high value leads, smoother transitions from...
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B marketers’ minds are already on next year....
