The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. ...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. I'm completely taken aback when I hear a B2C marketer talk about a funnel stage or marketing persona...I'm thrilled: but it's still new enough to recognize that B2B marketer as a visionary. Saying that, there are still several differences that need to be considered in a B2C vs. B2B Content Marketing Strategy: ...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. I'm completely taken aback when I hear a...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. A vast majority (80%) of business decision-makers prefer to receive information about a company in a series of content versus traditional marketing...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based communications and engagement, marketers are...
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute....
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute. All you need is a compelling subject line. Why is that the hardest part to write? Mark Twain may have answered it years ago: The difference between the right word and the almost right word is the difference between lightning and the lightning bug. Your subject line has to be right. To start, you have to understand...
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute. All you need is a compelling subject...
I wanted to give a public shout-out to our team here at Compendium. We get lots of folks who write and tell us about one incidence or another where our folks...
I wanted to give a public shout-out to our team here at Compendium. We get lots of folks who write and tell us about one incidence or another where our folks have really gone above and beyond for them. Today's note was special because it's from one of our organizations who's been on the Compendium Content Marketing Platform since the beginning! Hi James, (Compendium VP of Product, James Paden pictured) As we begin our new journey with the new (Company X) upgrades,...
I wanted to give a public shout-out to our team here at Compendium. We get lots of folks who write and tell us about one incidence or another where our folks have really gone above and beyond for...
Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. ...
Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. Because of this, a new field within web design has formed called responsive design that makes your web content optimized for viewing regardless of the screen size your content is being viewed on. The benefits of using responsive design include: Easier to view content regardless of screen size Highlight the important...
Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. Because of this, a new field within...
Sometimes, the page is blank. No water in the well. No gas in the tank. Your team is clamoring for inspiration, and you have none to offer. You need...
Sometimes, the page is blank. No water in the well. No gas in the tank. Your team is clamoring for inspiration, and you have none to offer. You need resources: ideas, concepts or maybe even factual support. Here are seven of our favorite places to rev your creative engine at little or no cost: Google: When a noun becomes a verb, everything changes. Google may be the 600-pound gorilla, but it still offers the easiest and most comprehensive set of search tools across the...
Sometimes, the page is blank. No water in the well. No gas in the tank. Your team is clamoring for inspiration, and you have none to offer. You need resources: ideas, concepts or maybe even factual...
We all know that content marketing as a whole encompasses all aspects of online content development. Twitter, Facebook, blogging, case studies, infographics...
We all know that content marketing as a whole encompasses all aspects of online content development. Twitter, Facebook, blogging, case studies, infographics etc. are all important parts of a well-tuned marketing plan across the various divisions of your organization. In this post, however, let's consider some best practices for Twitter and the all too important 140 characters. Promote Relevant Content -- As a brand, it's incredibly easy to ask questions of your audience...
We all know that content marketing as a whole encompasses all aspects of online content development. Twitter, Facebook, blogging, case studies, infographics etc. are all important parts of a...
Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. He provides...
Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers. Phil is also a composer and musician who will use any opportunity he can to create music. Video presents another unique challenge in content marketing, and B2B marketers are discussing and...
Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage,...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage, and share Other People’s Content (OPC). This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage, and share Other People’s Content...
