Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage,...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage, and share Other People’s Content (OPC). This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage, and share Other People’s Content...
Spaghetti and meatballs; macaroni and cheese; peanut butter and jelly — some classic couples simply deliver and delight. For modern marketing engagement, the...
Spaghetti and meatballs; macaroni and cheese; peanut butter and jelly — some classic couples simply deliver and delight. For modern marketing engagement, the perfect pairing is demand and content. Content is a multi-faceted strategic approach, and a critical offering in engaging your key audiences. Pairing content with product promotions helps drive evangelism. Content also drives event attendance and builds community. By positioning content with demand generation efforts,...
Spaghetti and meatballs; macaroni and cheese; peanut butter and jelly — some classic couples simply deliver and delight. For modern marketing engagement, the perfect pairing is demand and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social, and email. B2B marketers live and die by how effectively they generate quality leads that fill the funnel. Good marketers can drive steady, dependable flows of traffic from a variety of sources, but great marketers always look to shift the curve, not just eek out gains. For...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile,...
The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic. Inspired by a...
The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic. Inspired by a recent Huffington Post article about the alarming number of sharks killed each year, Joe Chernov, VP Marketing at Kinvey, and former VP Content Marketing at Eloqua, collaborated with Robin Richards (www.ripetungi.com) on the infographic below. It’s a powerful exploration of shark killings in actual proportion — a real...
The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic. Inspired by a recent Huffington Post article about the...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two. Yet while nearly 52% of marketers cite video as the second highest ROI generator, 49.8% of them also say video is "difficult to create," according to this recent article from...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk. Used correctly, lead gen forms can seamlessly capture valuable information. Used incorrectly, they can turn people away at the gate – so to speak. Gating content behind lead...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. At two recent conferences we asked attendees whether they had a marketing dashboard. Almost everyone in the rooms raised their hands. A few more questions and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff....
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report titled: “Defining the Modern Marketer: From Real to Ideal,” which reveals insight into the evolution of the marketer’s role. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report...
I have a confession. I'm a 40-year old, married mother of four... social networking addict. I have more than 4,900 connections on LinkedIn, 4,900 followers on...
I have a confession. I'm a 40-year old, married mother of four... social networking addict. I have more than 4,900 connections on LinkedIn, 4,900 followers on Twitter, almost 1,000 friends on Facebook, dozens of followers on SlideShare, Quora, and Pinterest. I consume information online and am constantly sharing it with my social networks. Some addicts need cigarettes, caffeine, alcohol, food, needles; I need Likes, Shares, Favorites, and Retweets. I need them because it...
I have a confession. I'm a 40-year old, married mother of four... social networking addict. I have more than 4,900 connections on LinkedIn, 4,900 followers on Twitter, almost 1,000 friends...
