The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Content Marketing
Content Marketing
What Were the Biggest B2B Marketing Disruptions of 2011?
We're already a through the first month of 2012. What better time to take a moment to ask, "What were the biggest B2B marketing disruptions of last year?" It...
Content Marketing
The Phrenology of the Modern B2B Marketer
We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online...
Content Marketing
Blogging Lessons from 317 Posts
Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is...
Content Marketing
Infographic: A History of Disruptions in B2B Marketing
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only...
Content Marketing
David Meerman Scott's Tips for Scoring Big Interviews
David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and...
Content Marketing
A B2B Marketer’s Wish List for 2012
Another year is quickly passing, and with it annual marketing plans are coming to a close. With the holidays drawing close and New Year’s on the horizon, B2B...
Content Marketing
4 Online Contests Worth Looking Over
Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and...
Content Marketing
B2B Blogging and Video Takes Off
Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog. The survey found...
Content Marketing
B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
Have you ever been the only one dining in a restaurant? If you have, and if you are anything like me, I’m sure it took a while to shake off the depression. It’s...