Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Seeing is learning. With that in mind, we...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If you want proof, just look at the who’s who of brands that have added community managers assembled by Jeremiah Owyang.) Despite the number of community manager positions popping up on LinkedIn though, many organizations still struggle to...
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying. With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. 1. The State...
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason:...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events. But there’s one tactic marketers at every stage of funnel find valuable: content marketing. Below is a chart from the Content Marketing Institute’s 2012 B2B Content Marketing...
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of...
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism ...
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism (PEJ) issued their research on the popularity of news on the video-sharing site. When an earthquake and subsequent tsunami devastated Japan last year, the 20 most watched videos on YouTube for a week were related to the disaster, earning a total of 96 million views. What’s interesting is that ordinary citizens,...
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism (PEJ) issued their research on...
In a prior job, I was responsible for both product marketing and content marketing. So when I tell you the two can co-exist, it's because I've seen it...
In a prior job, I was responsible for both product marketing and content marketing. So when I tell you the two can co-exist, it's because I've seen it firsthand. But let's be real. We're living in an increasingly content-driven world, where potential buyers are lured in with promises of infographics, ebooks and blogs. How do product marketers stay relevant? I have four keys I follow. Be the Expert on the Market Sometimes content marketing feels like it's about everything but...
In a prior job, I was responsible for both product marketing and content marketing. So when I tell you the two can co-exist, it's because I've seen it firsthand. But let's be real. We're living in an...
Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights...
Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. But he knew if he wanted to stand out from the crowd, he needed to build a name for himself – a personal brand. So Dave set out on a personal branding campaign, using online and offline tactics to network, demonstrate his expertise and show the value his...
Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights on starting a new chapter in his career –...
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower Marketers have long been used to...
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower Marketers have long been used to drawing up plans. Plans make us feel prepared and safe. But as social media has gone from the beta test to a part of everyday life, sticking to a detailed marketing plan has become virtually impossible. It’s a bit like arranging your home while driving the moving van: you can try to put all the pieces in place, but you...
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower Marketers have long been used to drawing up plans. Plans make us feel...
Content marketing is all the rage lately. (Whether you call it content or inbound marketing.) But few marketers know how to measure the actual ROI of their...
Content marketing is all the rage lately. (Whether you call it content or inbound marketing.) But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap. “Content Marketing ROI”, which was published by our partner Kapost and us, actually pins some numbers to the return on content marketing investments. We started out by looking at some of the upfront costs of putting in an ongoing content marketing process in place...
Content marketing is all the rage lately. (Whether you call it content or inbound marketing.) But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has...
