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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

6 Marketing Lessons I Learned from Lean Software Geeks

A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take notes from web developers....

Content Marketing

4 Pervasive Myths About Brand Journalism

Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand...

Content Marketing

The 5 New Must-Have B2B Marketing Skills

It always comes down to skills. When marketers talk about what’s holding them back – skills. When the demand generation engine is stuck in neutral – skills....

Content Marketing

6 Tools for Turning Content Consumers into Customers

Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering...

Content Marketing

14 SXSWi Sessions for B2B Marketers

South By Southwest Interactive is so close you can almost taste the tacos, beer and geeky goodness. By now you know what you need to bring to survive SXSWi and...

Content Marketing

How to: Mapping Content to the Buyer's Journey

Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “From Content to Customer” and it focuses on the nexus of B2B...

Content Marketing

How to Balance the Content Marketing Equation

You know the feeling: Just when you think you have something (almost) all figured out, someone goes and blows up your self-image. As the person responsible for...

Content Marketing

The Hemingway Guide to Content Marketing

Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. (Well,...

Content Marketing

What Were the Biggest B2B Marketing Disruptions of 2011?

We're already a through the first month of 2012. What better time to take a moment to ask, "What were the biggest B2B marketing disruptions of last year?" It...