There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is...
There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing people in and bringing back, again and again. But what if you’re developing a content campaign – something you want to see have enduring success? Then you’ll need more than style and substance; you’ll need a cohesive strategy. We’ve launched our share of content campaigns and found four common...
There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is indispensable for bringing people in and...
Marketers love web analytics. What's not to love? Thanks to analytics we know how are sites and content are performing now - not just a month or quarter from...
Marketers love web analytics. What's not to love? Thanks to analytics we know how are sites and content are performing now - not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. They can't tell you how leads or customers are interacting with your website, your landing pages, etc. With that in mind, I've drawn up a sampling of analytics we have today and where they fall short. Page Depth Page depth is a...
Marketers love web analytics. What's not to love? Thanks to analytics we know how are sites and content are performing now - not just a month or quarter from now. But as valuable as these analytics...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Have you flawlessly planned and executed white paper campaigns? Maybe even driven real results by garnering click-throughs and page views...
Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle's Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. In talking with customers over the past few...
The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. We decided to revisit the 25 most popular posts of the year. Enjoy! 1. 11 Infographics Marketers Should Keep Near Their Desks Everyone - really, everyone - loves infographics. When done right, infographics are an...
It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh...
Today's infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and...
Today's infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan Cournoyer, Brainshark's content marketing manager, for the post below. It’s no secret that online video has become one of the hottest trends in content marketing. But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media...
Today's infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. You can thank Brendan...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63%...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. The problem is one of definition and communication. What...
Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the...
Today's guest post comes from Steve Farnsworth (who you might know as Steveology). He's a Forbes Top 50 Social Media Influencer and an advisor to the...
Today's guest post comes from Steve Farnsworth (who you might know as Steveology). He's a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations? Last year I was asked to join the senior executive team...
Today's guest post comes from Steve Farnsworth (who you might know as Steveology). He's a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Earlier this week, I wrote how marketers have more access to data and analytics than ever, but Big Data can be as perplexing as it is enabling. For those in the marketing game, data isn’t enough. We need...
Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on...
