I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two. Yet while nearly 52% of marketers cite video as the second highest ROI generator, 49.8% of them also say video is "difficult to create," according to this recent article from...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk. Used correctly, lead gen forms can seamlessly capture valuable information. Used incorrectly, they can turn people away at the gate – so to speak. Gating content behind lead...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile,...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. At two recent conferences we asked attendees whether they had a marketing dashboard. Almost everyone in the rooms raised their hands. A few more questions and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff....
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report titled: “Defining the Modern Marketer: From Real to Ideal,” which reveals insight into the evolution of the marketer’s role. The report underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to...
Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff. Today Eloqua released a report...
I have a confession. I'm a 40-year old, married mother of four... social networking addict. I have more than 4,900 connections on LinkedIn, 4,900 followers on...
I have a confession. I'm a 40-year old, married mother of four... social networking addict. I have more than 4,900 connections on LinkedIn, 4,900 followers on Twitter, almost 1,000 friends on Facebook, dozens of followers on SlideShare, Quora, and Pinterest. I consume information online and am constantly sharing it with my social networks. Some addicts need cigarettes, caffeine, alcohol, food, needles; I need Likes, Shares, Favorites, and Retweets. I need them because it...
I have a confession. I'm a 40-year old, married mother of four... social networking addict. I have more than 4,900 connections on LinkedIn, 4,900 followers on Twitter, almost 1,000 friends...
Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35. In the...
Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35. In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and Twitter, conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000...
Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35. In the last few weeks he has posted a...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate. In addition, far too often marketers have to sacrifice deep...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. 1. Identify and rally your front line brand ambassadors. These resources are primarily your internal brand personnel, but do not relegate your collection strategy to marketing or PR. The most influential brand ambassadors may sometimes...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences. Read the whole press release announcing...
By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s...
