This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B...
This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B Content Marketing: 2013 Benchmarks, Budget and Trends – North America”, which was sponsored by Brightcove, not surprisingly are spending more on content marketing. B2B organizations are allocating 33% of marketing budgets on content, which is up over the 26% reported last year. What is surprising is that fewer know whether...
This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B Content Marketing: 2013 Benchmarks, Budget...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be...
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing, which offers some sage advice. But it’s not the end of the world. Modern marketing is about behaviours, not just tactics. Here are five behaviours of that can help marketers be successful. 1....
It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and...
Today's post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He's a director of social media at Provo...
Today's post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He's a director of social media at Provo Craft, and a contributor to the Grande Guide to Community Management. Maintaining a happy community takes time, effort and investment. Most often the biggest challenge as a community manager is not the community itself, but convincing the executive team that there is value in fostering and promoting engagement. In...
Today's post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He's a director of social media at Provo Craft, and a contributor to the Grande...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis, and featuring heavy hitters from Salesforce.com, Newsweek, comScore, and Questus. The discussion largely turned to the forces altering the media landscape (social, search, etc.), and the future trends that will shape it. Content marketing is turning brands into publishers,...
Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a panel led by media prognosticator, Jeff...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. He's also a contributor to the Grande Guide to B2B Blogging. Today, he offers tips for getting a guest post on influential blogs. Guest blogging is gets your brand, thought leaders and voice in front of new communities and prospects. From a B2B perspective, it’s one of the most valuable outcomes...
Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the Editor-In-Chief of B2B Bloggers. He's also a...
When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still...
When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still crashed the site despite Reddit adding 30 (and then 60) dedicated servers in preparation for a comment thread which surpassed pageviews as of this morning. Now, I know from previous chart of the week research that Reddit is a surprising juggernaut, but when I first caught wind of this, I thought “Really? Reddit?”. ...
When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still crashed the site despite Reddit adding 30...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute. Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. They struggle with how to write a good post, one that will get read. As a result, the world gets another abandoned blog. It...
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content Marketing Institute. Blogging may be a...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own Topliners community in response to a member’s comment that you could tell it was a Friday based on all the activity happening on the community. Our 2012 data showed us that mid-week is the busiest time on our own community, with a peak on Wednesday. Sorry, Jennifer, Friday’s...
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did a bit of data crunching on our own ...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Seeing is learning. With that in mind, we...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That...
