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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Is Pinterest a Good Social Media Marketing Investment?

In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with...

Content Marketing

David Meerman Scott: How to Break Into the News Cycle

Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make...

Content Marketing

Introducing “The Blog Tree: UK Edition” [Infographic]

At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and...

Content Marketing

Social Business Q&A: 10 Questions with Augie Ray

One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article,...

Content Marketing

Why Your Competitor’s High Google Ranking May be a Good Thing

It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. But a recent study on sponsored search suggests the...

Content Marketing

How Do You Appeal to the Distracted Buyer?

Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of...

Content Marketing

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

These are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?”, the latest video from Eloqua and JESS3. To be...

Content Marketing

How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. Visible...

Content Marketing

Scary and Hopeful: The Future of The New York Times

When Jill Abramson was growing up on Manhattan's upper West Side, her family maintained two subscriptions to The New York Times. One was for reading; the other...