In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go...
In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. So first impressions definitely count. Still here? Good. I want to keep your attention so here’s a chart that shows just how steep the drop off is. This research comes from the website of Jakob Nielsen, a prominent and respected web usability expert. What it shows is just how fast people abandon web...
In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go in first 10 seconds. So first impressions...
Growing a vibrant online community isn't an easy. That's why its so rewarding when it takes on a life of its own. Eighteen months ago we began the process of...
Growing a vibrant online community isn't an easy. That's why its so rewarding when it takes on a life of its own. Eighteen months ago we began the process of building an online community at Eloqua. As the community manager, my mandate was to grow the community from scratch, keep members engaged, and make sure that the content was up-to-date. I had help from Jive Software and inspiring ideas from The Community Manager. But mostly, I found that trial and error were two good...
Growing a vibrant online community isn't an easy. That's why its so rewarding when it takes on a life of its own. Eighteen months ago we began the process of building an online community at Eloqua. As ...
The terms “inbound marketing” and “content marketing” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of...
The terms “inbound marketing” and “content marketing” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately. While the differences between the practices may be nuanced, the surge in use of these terms is anything but subtle. The question is, Why? For one, there is a “modern marketing” element to the terms. The marketing automation category has existed for several years, and newer...
The terms “inbound marketing” and “content marketing” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of every marketing automation company lately....
It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate:...
It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication… How do you sort the viable, long-term disruptions from the buzzwords? The marketers joining the SiriusDecisions Summit today want more than tools. They want to discuss the emerging trends and strategies that can drive demand. Last year, we spoke to Jonathan Block, Sirius’s VP and...
It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication… How...
I love The Office episode “Business School,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. (Yes, I...
I love The Office episode “Business School,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. (Yes, I still watch The Office. Yes, I still think it’s funny.) Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. They should be treated as such. So how do you know if you’re successfully upselling? When it doesn’t feel, look or sound like...
I love The Office episode “Business School,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. (Yes, I still watch The Office. Yes, I still think...
Who should be responsible for "influencer relations"? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently,...
Who should be responsible for "influencer relations"? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently, there were the questions that came up. Social media has changed the game for nearly every profession. PR and AR are no exceptions. The landscape of journalists and analysts, which used to be fairly easy to define, is now more crowded with bloggers, consultants, and many more “experts” and “gurus” on Twitter. They may ...
Who should be responsible for "influencer relations"? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently, there were the questions that came up....
Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site...
Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Pinterest is all about getting others to “pin” your content to their “boards.” To...
Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site in the world is highly addictive....
In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with...
In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here. Recently, Pinterest has seen its growth skyrocket. There is no shortage of stats showing that it is not just one of the fastest growing Social Networks, but one of the fastest growing sites on the internet. There is also analyses showing that the majority...
In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I...
Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make...
Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? According to David Meerman Scott, author of Real-Time Marketing & PR and Newsjacking, it's because many marketers are not taking advantage of the second paragraph. The press is constantly looking for a unique angle to insert into breaking news coverage. With the right amount of quick...
Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that?...
