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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

What is Social Demand Generation?

“In preparing for battle I have always found that plans are useless, but planning is indispensable.” – Dwight D. Eisenhower Marketers have long been used to...

Content Marketing

What’s the Real ROI of Content Marketing?

Content marketing is all the rage lately. (Whether you call it content or inbound marketing.) But few marketers know how to measure the actual ROI of their...

Content Marketing

Your Website Only Has 10 Seconds

In marketing it’s hard to get attention. Turns out, it may be even harder to sustain it. Research shows that people visiting your website choose to stay or go...

Content Marketing

How to Take Your Online Community from Zero to Awesome

Growing a vibrant online community isn't an easy. That's why its so rewarding when it takes on a life of its own. Eighteen months ago we began the process of...

Content Marketing

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

The terms “inbound marketing” and “content marketing” have been popping up in the blog posts, press releases, eBooks, infographics and social media feeds of...

Content Marketing

4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit

It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate:...

Content Marketing

How to Treat Your Customers Like Prospects

I love The Office episode “Business School,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. (Yes, I...

Content Marketing

The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise

Who should be responsible for "influencer relations"? Is this a role for PR? For analyst relations? Sitting in a room full of analyst relations pros recently,...

Content Marketing

6 Boards to Consider for Your Pinterest Brand Page

Pinterest is one of those sites where you log on for five minutes and end up staying for 45. A visual smorgasbord, the now third most popular social media site...