It wasn’t that long ago that blogs were little diaries of someone’s unique experiences and observations. While tons of that type of blog still exist, blogs...
It wasn’t that long ago that blogs were little diaries of someone’s unique experiences and observations. While tons of that type of blog still exist, blogs are now recognized more as legitimate business communications tools. When you have something to say—particularly to one or more targeted audience segments—your blog becomes your voice. Your sounding board. Your platform. Your soapbox. Reader retention depends on some simple, yet critical factors. Here are eight to...
It wasn’t that long ago that blogs were little diaries of someone’s unique experiences and observations. While tons of that type of blog still exist, blogs are now recognized more as legitimate...
As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies....
As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy. Content marketing maturation appears to be steadily increasing, as more than half (59%) of ‘leader’ respondents to the Aberdeen Group Content Marketing and...
As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies. To cultivate a greater role...
Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more...
Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more narrowly you focus your content based on that knowledge, the more effective your strategy will be. You see, most businesses have a broad customer base. And within that broad base are niche groups with distinct wants and needs, and unique motivations. A powerful tool to expand your understanding of those specific needs...
Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more narrowly you focus your content based...
What exactly is "Location Based Marketing"? This really just refers to marketing delivered to a person based on their location. In the very early days of...
What exactly is "Location Based Marketing"? This really just refers to marketing delivered to a person based on their location. In the very early days of online and mobile there was this idea that when a person walked by your store you would text them an offer. A few years later it was Foursquare and the others who allowed you to 'check in' and receive rewards. By showing your friends where you are....in theory this would entice others to patronize...
What exactly is "Location Based Marketing"? This really just refers to marketing delivered to a person based on their location. In the very early days of online and mobile there was this idea that...
It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a...
It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a bit cryptic. But the point is there’s no magic formula for the number of personas that will drive the best results for your content marketing program. As you analyze your audience data to identify customer similarities—demographic profiles, wants and needs, motivations, lifestyle preferences—your personas will emerge....
It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a bit cryptic. But the point is there’s no...
Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars,...
Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. A majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America....
Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars, in particular, are a great tool to...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. ...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. I'm completely taken aback when I hear a B2C marketer talk about a funnel stage or marketing persona...I'm thrilled: but it's still new enough to recognize that B2B marketer as a visionary. Saying that, there are still several differences that need to be considered in a B2C vs. B2B Content Marketing Strategy: ...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. I'm completely taken aback when I hear a...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. A vast majority (80%) of business decision-makers prefer to receive information about a company in a series of content versus traditional marketing...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based communications and engagement, marketers are...
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute....
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute. All you need is a compelling subject line. Why is that the hardest part to write? Mark Twain may have answered it years ago: The difference between the right word and the almost right word is the difference between lightning and the lightning bug. Your subject line has to be right. To start, you have to understand...
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute. All you need is a compelling subject...
