The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Content Marketing
Content Marketing
How to Write the Perfect B2B Blog Post
By now, blogging is far from a fringe marketing activity. 65% of B2B marketers used blogging last year, the third most popular tactic, according to the Content...
Content Marketing
What's the Best Day to Engage Your Online Customer Community? [CHART]
If your company has an online community that you’re encouraged to participate in, on what day will you get the most bang for your activity buck? We recently did...
Content Marketing
5 B2B Brands That “Get” Storytelling
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands...
Content Marketing
What You Must Know About Community Management
The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part...
Content Marketing
11 Infographics Marketers Should Keep Near Their Desks
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual...
Content Marketing
Proof Content Is Marketing’s Most Versatile Tactic
Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might...
Content Marketing
The Hidden Marketing Lesson in the Citizen Journalism Movement
YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism ...
Content Marketing
How Product Marketing Can Thrive in a Content Marketing World
In a prior job, I was responsible for both product marketing and content marketing. So when I tell you the two can co-exist, it's because I've seen it...
Content Marketing
How to Build a Successful Personal Brand
Not long ago, Dave Cutler faced a nerve-wracking experience too many others can relate to: he got laid off. Rather than get spooked, though, he set his sights...