Editor’s Note: Today’s post comes courtesy of Anne Murphy, Managing Editor at Kapost, creators of content marketing software. She oversees the production,...
Editor’s Note: Today’s post comes courtesy of Anne Murphy, Managing Editor at Kapost, creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. This year, research reported that creating enough content was the number one challenge for B2B content marketers. Let that sink in. According to the Content Marketing Institute, 64% of B2B...
Editor’s Note: Today’s post comes courtesy of Anne Murphy, Managing Editor at Kapost, creators of content marketing software. She oversees the production, distribution and analysis of content that...
Multiple blogs, a handful of e-newsletters, a robust social media presence, content coming from all directions, a plethora of stakeholders to please—face it,...
Multiple blogs, a handful of e-newsletters, a robust social media presence, content coming from all directions, a plethora of stakeholders to please—face it, managing content marketing is hard work. There are lots of balls to keep in the air, and without smart and efficient workflow management, those balls can quickly crash to the ground. How can you keep the work flowing and your company happy? The Content Marketing Institute (CMI) has these suggestions: Create a mission...
Multiple blogs, a handful of e-newsletters, a robust social media presence, content coming from all directions, a plethora of stakeholders to please—face it, managing content marketing is hard work....
Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. By spinning...
Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. By spinning the distinct value of what your company offers into a story that entices buyers to engage, the opportunity exists to build more-profitable customer relationships. Join Ardath Albee, author of eMarketing Strategies for the Complex Sale, and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union...
Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. By spinning the distinct value of what your company...
The Internet is getting bigger and the computer is getting smaller. Now all of your content on the web can be viewed on screens ranging in size from a 70" flat...
The Internet is getting bigger and the computer is getting smaller. Now all of your content on the web can be viewed on screens ranging in size from a 70" flat screen to a 3" smart phone. Ideally the viewer will be able to receive the same message clearly no matter which device they are woking on. In a nut shell. A responsive design is a design that responds, using css, to the size of the screen which the web page is being viewed on. Most smart phones and tablets have no...
The Internet is getting bigger and the computer is getting smaller. Now all of your content on the web can be viewed on screens ranging in size from a 70" flat screen to a 3" smart phone. Ideally...
“I’ve searched all the parks in all of the cities and found no statues of committees.” (G.K. Chesterton) Almost every business has them. And we all have to...
“I’ve searched all the parks in all of the cities and found no statues of committees.” (G.K. Chesterton) Almost every business has them. And we all have to work through them. Committees. If you don’t have a strategy for getting your content through them, you will forever be at a loss. Here are 10 tips that will help you set your content free! Have a detailed plan. People would generally rather be involved in something big than pour energy into something small. Show...
“I’ve searched all the parks in all of the cities and found no statues of committees.” (G.K. Chesterton) Almost every business has them. And we all have to work through them. Committees. If you...
Heisenberg has returned. For those of you who know and love the show “Breaking Bad,” you’ve been waiting for last night’s final season premiere like a little...
Heisenberg has returned. For those of you who know and love the show “Breaking Bad,” you’ve been waiting for last night’s final season premiere like a little kid anticipating Santa. Not withstanding its incredible fan following as one of the most thoughtful and compelling TV shows, the “Breaking Bad” brand has been an outstanding marketing and PR power. The usual marketing and press activities surrounding a TV show doesn’t cut it for an epic series of this caliber — so the...
Heisenberg has returned. For those of you who know and love the show “Breaking Bad,” you’ve been waiting for last night’s final season premiere like a little kid anticipating Santa. Not withstanding...
In our white paper, “Calm the Chaos of Content Marketing,” we recommend 10 things every business should do to achieve success in this increasingly important...
In our white paper, “Calm the Chaos of Content Marketing,” we recommend 10 things every business should do to achieve success in this increasingly important marketing category. No. 1 on the list? Hire a chief content officer. Sure, that’s a lofty title. But the title doesn’t really matter as much as ensuring that someone has strategic oversight and accountability for your program and results. The question is: What type of background should this person have? After all,...
In our white paper, “Calm the Chaos of Content Marketing,” we recommend 10 things every business should do to achieve success in this increasingly important marketing category. No. 1 on the list?...
I still hear a lot of marketers talking about Content Marketing Strategy as if it's still 2008. I hear folks talking about "Thought Leadership" and theories...
I still hear a lot of marketers talking about Content Marketing Strategy as if it's still 2008. I hear folks talking about "Thought Leadership" and theories about companies becoming publishers and hiring journalists..."Branded Content". All well and good, but not nearly good enough. This chart looks at the total number of indexed pages in Google for the year 2008. Doesn't seem like that long ago. Back then having a blog was still kind of a novelty. Usually you...
I still hear a lot of marketers talking about Content Marketing Strategy as if it's still 2008. I hear folks talking about "Thought Leadership" and theories about companies becoming publishers and...
"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now...
"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now determined by your visual content as well as your copy. So how do you stand out? Including visuals in your blog is not that hard. Here are a few places to start picking up images to make an impact and get attention. Your smartphone. Buy a smartphone today, and it comes with a camera. A really good camera. Probably 8...
"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now determined by your visual content...
