Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more...
Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more narrowly you focus your content based on that knowledge, the more effective your strategy will be. You see, most businesses have a broad customer base. And within that broad base are niche groups with distinct wants and needs, and unique motivations. A powerful tool to expand your understanding of those specific needs...
Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more narrowly you focus your content based...
What exactly is "Location Based Marketing"? This really just refers to marketing delivered to a person based on their location. In the very early days of...
What exactly is "Location Based Marketing"? This really just refers to marketing delivered to a person based on their location. In the very early days of online and mobile there was this idea that when a person walked by your store you would text them an offer. A few years later it was Foursquare and the others who allowed you to 'check in' and receive rewards. By showing your friends where you are....in theory this would entice others to patronize...
What exactly is "Location Based Marketing"? This really just refers to marketing delivered to a person based on their location. In the very early days of online and mobile there was this idea that...
It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a...
It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a bit cryptic. But the point is there’s no magic formula for the number of personas that will drive the best results for your content marketing program. As you analyze your audience data to identify customer similarities—demographic profiles, wants and needs, motivations, lifestyle preferences—your personas will emerge....
It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number. OK, so that’s a bit cryptic. But the point is there’s no...
Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars,...
Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. A majority (61%) of marketers surveyed cite webinars as an effective content marketing tactic, according to the CMI and MarketingProfs report B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America....
Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars, in particular, are a great tool to...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. ...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. I'm completely taken aback when I hear a B2C marketer talk about a funnel stage or marketing persona...I'm thrilled: but it's still new enough to recognize that B2B marketer as a visionary. Saying that, there are still several differences that need to be considered in a B2C vs. B2B Content Marketing Strategy: ...
The worlds of B2B and B2C marketing are colliding. As we roll through the year, we are finding more similarities than differences. This is new. I'm completely taken aback when I hear a...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. A vast majority (80%) of business decision-makers prefer to receive information about a company in a series of content versus traditional marketing...
Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based communications and engagement, marketers are...
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute....
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute. All you need is a compelling subject line. Why is that the hardest part to write? Mark Twain may have answered it years ago: The difference between the right word and the almost right word is the difference between lightning and the lightning bug. Your subject line has to be right. To start, you have to understand...
Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute. All you need is a compelling subject...
I wanted to give a public shout-out to our team here at Compendium. We get lots of folks who write and tell us about one incidence or another where our folks...
I wanted to give a public shout-out to our team here at Compendium. We get lots of folks who write and tell us about one incidence or another where our folks have really gone above and beyond for them. Today's note was special because it's from one of our organizations who's been on the Compendium Content Marketing Platform since the beginning! Hi James, (Compendium VP of Product, James Paden pictured) As we begin our new journey with the new (Company X) upgrades,...
I wanted to give a public shout-out to our team here at Compendium. We get lots of folks who write and tell us about one incidence or another where our folks have really gone above and beyond for...
Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. ...
Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. Because of this, a new field within web design has formed called responsive design that makes your web content optimized for viewing regardless of the screen size your content is being viewed on. The benefits of using responsive design include: Easier to view content regardless of screen size Highlight the important...
Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. Because of this, a new field within...
