We all know that content marketing as a whole encompasses all aspects of online content development. Twitter, Facebook, blogging, case studies, infographics...
We all know that content marketing as a whole encompasses all aspects of online content development. Twitter, Facebook, blogging, case studies, infographics etc. are all important parts of a well-tuned marketing plan across the various divisions of your organization. In this post, however, let's consider some best practices for Twitter and the all too important 140 characters. Promote Relevant Content -- As a brand, it's incredibly easy to ask questions of your audience...
We all know that content marketing as a whole encompasses all aspects of online content development. Twitter, Facebook, blogging, case studies, infographics etc. are all important parts of a...
Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. He provides...
Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics that drive content marketing programs for companies seeking to provide value to their customers. Phil is also a composer and musician who will use any opportunity he can to create music. Video presents another unique challenge in content marketing, and B2B marketers are discussing and...
Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. He provides marketing strategy and tactics...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage,...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage, and share Other People’s Content (OPC). This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies...
Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage, and share Other People’s Content...
Spaghetti and meatballs; macaroni and cheese; peanut butter and jelly — some classic couples simply deliver and delight. For modern marketing engagement, the...
Spaghetti and meatballs; macaroni and cheese; peanut butter and jelly — some classic couples simply deliver and delight. For modern marketing engagement, the perfect pairing is demand and content. Content is a multi-faceted strategic approach, and a critical offering in engaging your key audiences. Pairing content with product promotions helps drive evangelism. Content also drives event attendance and builds community. By positioning content with demand generation efforts,...
Spaghetti and meatballs; macaroni and cheese; peanut butter and jelly — some classic couples simply deliver and delight. For modern marketing engagement, the perfect pairing is demand and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social, and email. B2B marketers live and die by how effectively they generate quality leads that fill the funnel. Good marketers can drive steady, dependable flows of traffic from a variety of sources, but great marketers always look to shift the curve, not just eek out gains. For...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile,...
The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic. Inspired by a...
The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic. Inspired by a recent Huffington Post article about the alarming number of sharks killed each year, Joe Chernov, VP Marketing at Kinvey, and former VP Content Marketing at Eloqua, collaborated with Robin Richards (www.ripetungi.com) on the infographic below. It’s a powerful exploration of shark killings in actual proportion — a real...
The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic. Inspired by a recent Huffington Post article about the...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content that are generating the highest ROI, featured articles are number one and video is number two. Yet while nearly 52% of marketers cite video as the second highest ROI generator, 49.8% of them also say video is "difficult to create," according to this recent article from...
I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice the data to look at the types of content...
Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. When it comes to lead generation forms, savvy marketers know there’s a fine line to walk. Used correctly, lead gen forms can seamlessly capture valuable information. Used incorrectly, they can turn people away at the gate – so to speak. Gating content behind lead...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing accountability and operations, measure and improve marketing performance, develop dashboards, enhance alignment, and drive revenue. At two recent conferences we asked attendees whether they had a marketing dashboard. Almost everyone in the rooms raised their hands. A few more questions and...
Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and analytics to facilitate marketing...
