X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

How to Make Your Presentations Wow Like a TED Talk

Today's guest post comes from Steve Farnsworth (who you might know as Steveology). He's a Forbes Top 50 Social Media Influencer and an advisor to the...

Content Marketing

Here Are 40 Charts Marketers Can’t Live Without

Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware...

Content Marketing

Can Polls Make Your Demand Generation More Engaging? [CHART]

Corporate Visions conducted a recent survey of more than 440 marketing and sales professionals. The survey results indicated Marketers’ #1 problem was...

Content Marketing

More Marketers Spend On Content, Fewer Know If it’s Working

This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. The report, “B2B...

Content Marketing

5 Behaviors of Successful Modern Marketers

It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be...

Content Marketing

How to Convince Executives to Pay for Community Management

Today's post was written by Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. He's a director of social media at Provo...

Content Marketing

5 Media Lessons Every Marketer Should Learn

Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Yesterday, I caught a...

Content Marketing

How to Score a Guest Blog Post

Jeremy Victor knows a thing or two about guest posting. He's the founder of Make Good Media, is well-known source of knowledge on B2B blogging as the...

Content Marketing

The President & Reddit: Does the Channel Matter More than the Message? [CHART]

When President Obama launched the first ever presidential AMA (ask me anything) on Reddit this Wednesday, he did not make any big policy splashes but it still...