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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Drive Leads, Qualify, Nurture with Personality Tests

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate...

Content Marketing

3 Types of Content that Can Bring In More Leads

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to easily create interactive content to generate...

Content Marketing

4 Essential Ingredients of a Tasty Content Marketing Campaign

There are those elements that make content great: valuable data, a conversational tone, an engaging story, perhaps some eye-catching design. Each is...

Content Marketing

What Web Analytics Don't Tell You

Marketers love web analytics. What's not to love? Thanks to analytics we know how are sites and content are performing now - not just a month or quarter from...

Content Marketing

8 Content Marketing Ideas You Haven't Tried

Today’s guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda...

Content Marketing

Eloqua, Oracle and Why Modern Marketing Needs Open Systems

The following article was co-written by Eloqua's CEO, Joe Payne, and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into...

Content Marketing

The Top 25 Posts of 2012

It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we...

Content Marketing

5 Stats You Need to Know About Online Video Marketing [Infographic]

Today's infographic comes courtesy of Brainshark, Inc., the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and...

Content Marketing

4 Ways of Measuring Marketing ROI

Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn't me saying that. That's according to an IBM survey revealing  63%...