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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Simplifying Video Marketing: 5 Ideas To Get Started

I don’t think anyone would dispute me when I say that content is a key piece of any successful marketing strategy. What is interesting though, is when we slice...

Content Marketing

3 Quick Tips For Increasing Response Rates With Gated Content

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...

Content Marketing

3 Tests Every Marketing Dashboard Must Pass

Today’s guest post comes courtesy of Laura Patterson, president and co-founder of VisionEdge Marketing, Inc., a firm that helps clients leverage data and...

Content Marketing

How Do You Define and Mine Modern Marketing?

Benchmark data, use case knowledge sharing, case study success examples, and hard numbers always highlight which Modern Marketers have got the right stuff....

Content Marketing

The ABCs of Social Selling: Always Be Connected

I have a confession. I'm a 40-year old, married mother of four... social networking addict. I have more than 4,900 connections on LinkedIn, 4,900 followers on...

Content Marketing

Why Reddit Is Relevant To Marketers [CHART]

Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35.  In the...

Content Marketing

3 Ways Interactive Content Can Boost Email Performance

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...

Content Marketing

3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line

You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the...

Content Marketing

Oracle and Eloqua: Driving the Modern Marketing Era

By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle As of last Friday, February 8, 2013, Oracle completed the...