Celebrities are setting a trend with text marketing. However, marketers cannot ignore the power and usefulness of text messaging and how it can play into a...
Celebrities are setting a trend with text marketing. However, marketers cannot ignore the power and usefulness of text messaging and how it can play into a mobile-centric strategy.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk...
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start.
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a...
Every customer success is a story to be told, one that can be brought to life by content marketing.
Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content...
Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content becoming formal and dull? How might you lighten it up?
Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru, who has a rather unusual question: “Does your marketing smile?” Is your content becoming formal and dull? How might...
To make the most of your content marketing, you need to set goals and get more strategic. Learn what five objectives you should have in mind when creating...
To make the most of your content marketing, you need to set goals and get more strategic. Learn what five objectives you should have in mind when creating content that drives results.
Content marketing can still be art, but you have to put the work in. You have to revise and edit and work to certain specifications. Take these words of wisdom...
Content marketing can still be art, but you have to put the work in. You have to revise and edit and work to certain specifications. Take these words of wisdom to heart.
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different...
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups. But today’s automation personalization tools go far beyond this level of resolution, mapping out unique and adaptive individualized journeys for every one of your customers. In this new world of predictive individualized modeling, customer personas are showing their age. They’re...
Back when segmentation was the best we could do, personas helped us group our audiences by age, career, taste, and other attributes — then target different campaigns toward each of those groups....
Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management....
Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management. This space has continually evolved to include a much broader reach for content including creation, site management features, complex API’s, personalization and digital asset management. Throughout that evolution Oracle has remained committed to listening to our customers and the market to ensure OCE would stay ahead...
Oracle Content and Experience is excited and proud to announce another year, our 10th year as a leader in the Gartner Magic Quadrant for Web Content Management. This space has continually evolved to...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the ability to initiate and monitor the translation process of any content right from within the native OCE system. Once submitted, there are customizable, easy-to-use workflows that govern the flow of content to achieve the desired outcomes of quality, timeline and cost. Lingotek,...
Oracle Content & Experience product leaders are pleased to announce another exciting strategic partnership with translation technology experts, Lingotek. This partnership provides OCE customers the...
