Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers. From this vantage point...
Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers. From this vantage point we have a great opportunity to measure success of a large number of companies who are executing well on their B2B Content Strategy and compare that to their B2C counterparts. You might be surprised to find that the differences are narrowing. Historically, B2B was all about the relationship at an individual level and...
Here @Compenidum our customer base is almost an even split between Business-to-Business marketers and Business-to-Consumer Marketers. From this vantage point we have a great opportunity to measure...
“Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift your...
“Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift your attention to that person, evaluating whether or not more attention is required. Is someone asking for your attention, talking about you or merely discussing someone else with the same name?” Incorporating effective personalization is an excellent way to increase engagement. But it’s more than just including a name....
“Have you ever been in a conversation at a party when someone across the room brings up your name?” writes Justin Williams at ClickZ . “You suddenly shift your attention to that person, evaluating...
Measuring your content analytics is a crucial part of content marketing. If you’re not measuring how your content performs then you will never know if you are...
Measuring your content analytics is a crucial part of content marketing. If you’re not measuring how your content performs then you will never know if you are generating content that your audience wants to see. This is a basic principle of content marketing and one that most brands -- and even consumers -- can understand inherently. I posted a photo on Facebook ... how many people liked it? I shared a link on Twitter, did I get any retweets? Humans’ social nature makes...
Measuring your content analytics is a crucial part of content marketing. If you’re not measuring how your content performs then you will never know if you are generating content that your audience...
Every company has one, a Chief Nag Officer (CNO). You know them. They are the person desperately trying to ensure the company content marketing strategy is...
Every company has one, a Chief Nag Officer (CNO). You know them. They are the person desperately trying to ensure the company content marketing strategy is executed. They juggle an unwieldy editorial calendar constantly sending reminder emails when deadlines are approaching. And when content is finally submitted the review process is painfully slow and cumbersome. Without an automated content workflow more nagging follows! Five Signs You Are The Chief Nag Officer The Chief...
Every company has one, a Chief Nag Officer (CNO). You know them. They are the person desperately trying to ensure the company content marketing strategy is executed. They juggle an unwieldy editorial...
For most marketers, content marketing is the next big challenge. Like SEO and social media in the past, developing a solid content marketing strategy and...
For most marketers, content marketing is the next big challenge. Like SEO and social media in the past, developing a solid content marketing strategy and determining the right content analytics are top on most strategists' minds. Many wonder how all of their existing marketing efforts, such as social media, will tie into this new content marketing beast. Simply put, a solid content marketing strategy and effective execution can be the best ingredient for your social media...
For most marketers, content marketing is the next big challenge. Like SEO and social media in the past, developing a solid content marketing strategy and determining the right content analytics...
I just read some new research by an organization called PageFair that discusses the rapid adoption of Ad blocking software and it's effect on retail sales...
I just read some new research by an organization called PageFair that discusses the rapid adoption of Ad blocking software and it's effect on retail sales driven from those Ads. The opening quote really highlights the problem: "We have found that website publishers tend to significantly underestimate the effect of adblocking on their businesses. Most frequently, they assume that only a small, single-digit percentage of their visitors block ads. Our results show that in...
I just read some new research by an organization called PageFair that discusses the rapid adoption of Ad blocking software and it's effect on retail sales driven from those Ads. The opening quote...
This post will help you understand the basics of Content Marketing. It isn't rocket science. Here are some quick stats to kick us off. Quick Stats 70% of...
This post will help you understand the basics of Content Marketing. It isn't rocket science. Here are some quick stats to kick us off. Quick Stats 70% of consumers prefer getting to know a company via articles over ads (Content+) 86% of people skip TV commercials; 44% of direct mail is never opened; 91% of email users have unsubscribed from a company email they previously opted into (Infographic from Hubspot) Content Marketing has become a major point of focus for...
This post will help you understand the basics of Content Marketing. It isn't rocket science. Here are some quick stats to kick us off. Quick Stats 70% of consumers prefer getting to know a company...
In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of...
In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of low-demand, niche products can be greater than sales of popular, high-demand products, and that having a “long tail” of online inventory can lead to enormous profits. Sounds great, right? The challenge, though, is crafting a search engine strategy with well-chosen keywords that allows customers to find these products...
In his groundbreaking book The Long Tail, author Chris Anderson took a long-held marketing concept and stood it on its head. He argued that online sales of low-demand, niche products can be greater...
When is segmentation a smart approach for marketers? When is it not the best way to go? Like Hamlet debating his fate, marketing chiefs have to decide whether...
When is segmentation a smart approach for marketers? When is it not the best way to go? Like Hamlet debating his fate, marketing chiefs have to decide whether to segment or not to segment. There are pros and cons to segmentation: PROS • Helps focus your marketing efforts • Lets you set more specific and measurable goals • Creates different, more suitable content for each segment • Crafts more specific calls to action for each segment • Can move prospects through the sales...
When is segmentation a smart approach for marketers? When is it not the best way to go? Like Hamlet debating his fate, marketing chiefs have to decide whether to segment or not to segment. There are...
