By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the funnel, a blog post that casts a wide net can introduce a large audience to your company. If you’re really lucky, a post may go viral on the Internet. At the bottom of the funnel, blog posts can, for instance, focus on specific products and push prospects to become leads or even to buy. But, for the most part, blog posts...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the funnel, a blog post that casts a wide net can...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it or not, the company doesn’t have any issue driving brand advocacy for copiers. They did, however, need to focus on creating believable perceptions about other parts of the business. With the primary goals of providing knowledge, expertise, and trust to build belief and value — not sell — the Xerox marketing team make...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it or not, the company doesn’t have...
Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting...
Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. Your prospects are people, who enjoy laughing, feeling a correlation to their own personal lives and families, and connecting with information in a way that’s valuable to them. For this week’s chart, we...
Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy. But there is a...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, information design, and using video to boost the success of marketing campaigns. Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video...
Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences....
Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences. Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Check out our Q&A with Pulizzi for the scoop on his...
Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences. Joe Pulizzi, longtime content...
Your content is the way you get your message to your customers. But what is the best way to organize your content for maximum reach? There are books...
Your content is the way you get your message to your customers. But what is the best way to organize your content for maximum reach? There are books written on this subject, so we won’t get too deep into it here, but there are some basic principles of organization that are helpful to know. One key element of organizing your content is to understand is that the more content you have near the top, the better. A Prioritizing Web Usability (Loranger & Nielsen) study...
Your content is the way you get your message to your customers. But what is the best way to organize your content for maximum reach? There are books written on this subject, so we won’t get too...
So you might be asking: "What's this got to do with my Content Marketing Strategy?" Well perhaps nothing. Except... So many of us are still doing...
So you might be asking: "What's this got to do with my Content Marketing Strategy?" Well perhaps nothing. Except... So many of us are still doing Content Marketing like it's 2008. Those quaint old days when Google only indexed a Trillion pages on the web. The golden era of Linking and Keyword data that was completely transparent. Where content volume really didn't matter that much. Well today is different. That ocean is significantly the bigger. Goggle now...
So you might be asking: "What's this got to do with my Content Marketing Strategy?" Well perhaps nothing. Except... So many of us are still doing Content Marketing like it's 2008. Those...
One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill...
One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren't clearly defined content strategies. In fact, only 44% of B2B marketers claim to have a documented content strategy. What many marketers need to realize is that content marketing is a marathon and not a sprint. You need to...
One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes,...
A/B testing is just what it sounds like ... you randomly deliver one of two options of your online content to your audience to see which option performs...
A/B testing is just what it sounds like ... you randomly deliver one of two options of your online content to your audience to see which option performs better. At its core, A/B testing is actionable data: It gives you metrics by which to create better content. A/B testing is not just something for large companies either; small business should be A/B testing, as well. All content marketing strategies should be testing their approach constantly. One of the benefits of...
A/B testing is just what it sounds like ... you randomly deliver one of two options of your online content to your audience to see which option performs better. At its core, A/B testing is...
