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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Compendium People are Difference-Makers

I wanted to give a  public shout-out to our team here at Compendium.  We get lots of folks who write and tell us about one incidence or another where our folks...

Content Marketing

Different Screen Sizes? Not a Problem with Responsive Design.

Cell phones, tablets, and other types of mobile devices have become wildly popular for people wanting access to social media, the web, and email on the go. ...

Content Marketing

Best of the Web: Resources for Free (or Super Cheap) Content

  Sometimes, the page is blank. No water in the well. No gas in the tank. Your team is clamoring for inspiration, and you have none to offer. You need...

Content Marketing

Twitter Content Marketing Tips

We all know that content marketing as a whole encompasses all aspects of online content development.  Twitter, Facebook, blogging, case studies, infographics...

Content Marketing

5 Tips for Creating Effective B2B Marketing Videos

Today’s blog post comes courtesy of Phil Donaldson, Director of Marketing at PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. He provides...

Content Marketing

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop. The acronym, rather, is a content marketing must: To collect, leverage,...

Content Marketing

3 Tips For Aligning Demand & Content to Advance the Buyer's Journey

Spaghetti and meatballs; macaroni and cheese; peanut butter and jelly — some classic couples simply deliver and delight. For modern marketing engagement, the...

Content Marketing

The Payoffs Of Real Customer Centric Marketing

Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp, a marketing platform used by companies to create interactive content to generate leads and...

Content Marketing

Valuable Shock: Impacting With Infographics

The most powerful marketing makes an impression because it tells a story. storytelling helps convey a message by astonishing with aesthetic. Inspired by a...