Heisenberg has returned. For those of you who know and love the show “Breaking Bad,” you’ve been waiting for last night’s final season premiere like a little...
Heisenberg has returned. For those of you who know and love the show “Breaking Bad,” you’ve been waiting for last night’s final season premiere like a little kid anticipating Santa. Not withstanding its incredible fan following as one of the most thoughtful and compelling TV shows, the “Breaking Bad” brand has been an outstanding marketing and PR power. The usual marketing and press activities surrounding a TV show doesn’t cut it for an epic series of this caliber — so the...
Heisenberg has returned. For those of you who know and love the show “Breaking Bad,” you’ve been waiting for last night’s final season premiere like a little kid anticipating Santa. Not withstanding...
In our white paper, “Calm the Chaos of Content Marketing,” we recommend 10 things every business should do to achieve success in this increasingly important...
In our white paper, “Calm the Chaos of Content Marketing,” we recommend 10 things every business should do to achieve success in this increasingly important marketing category. No. 1 on the list? Hire a chief content officer. Sure, that’s a lofty title. But the title doesn’t really matter as much as ensuring that someone has strategic oversight and accountability for your program and results. The question is: What type of background should this person have? After all,...
In our white paper, “Calm the Chaos of Content Marketing,” we recommend 10 things every business should do to achieve success in this increasingly important marketing category. No. 1 on the list?...
I still hear a lot of marketers talking about Content Marketing Strategy as if it's still 2008. I hear folks talking about "Thought Leadership" and theories...
I still hear a lot of marketers talking about Content Marketing Strategy as if it's still 2008. I hear folks talking about "Thought Leadership" and theories about companies becoming publishers and hiring journalists..."Branded Content". All well and good, but not nearly good enough. This chart looks at the total number of indexed pages in Google for the year 2008. Doesn't seem like that long ago. Back then having a blog was still kind of a novelty. Usually you...
I still hear a lot of marketers talking about Content Marketing Strategy as if it's still 2008. I hear folks talking about "Thought Leadership" and theories about companies becoming publishers and...
"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now...
"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now determined by your visual content as well as your copy. So how do you stand out? Including visuals in your blog is not that hard. Here are a few places to start picking up images to make an impact and get attention. Your smartphone. Buy a smartphone today, and it comes with a camera. A really good camera. Probably 8...
"A picture is worth a thousand words.” It’s never been truer than today. We live in a visual world. Attention spans are short, and even search rankings are now determined by your visual content...
I wanted to briefly share another great Compendium customer update this morning. Bizo has officially launched their Content Hub and is really leading their...
I wanted to briefly share another great Compendium customer update this morning. Bizo has officially launched their Content Hub and is really leading their space in a full-fledged content marketing program. Nice work! Also, if you're looking for a more comprehensive write up, check out this post on their new hub - 4 Signs Your B2B Blog Needs a Redesign http://bit.ly/11HIuT5 ...
I wanted to briefly share another great Compendium customer update this morning. Bizo has officially launched their Content Hub and is really leading their space in a full-fledged content marketing...
My first week has been a little different than I expected... I knew I was going to be working with and learning from an amazing team of people. I knew the...
My first week has been a little different than I expected... I knew I was going to be working with and learning from an amazing team of people. I knew the company had the best Content Marketing Software in an industry that was poised to explode. I knew the office was really cool, located on Monument Circle, and ultimately, I knew that I would be overwhelmed with information given this is my first job out of college. That's all the obvious stuff, but I want to tell you...
My first week has been a little different than I expected... I knew I was going to be working with and learning from an amazing team of people. I knew the company had the best Content...
There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips...
There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central Texas gardening. There is a popular technique here called xeriscaping. This is a simple idea – landscape in ways that use less water and are suitable to our hot, dry summers. Your options if you choose not to xeriscape in Texas are: Dead, brown plants. Rocks. An enormous water...
There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central...
As a content marketing director, you need to know how your program is doing and report results to your clients and/or superiors. With analytics packages these...
As a content marketing director, you need to know how your program is doing and report results to your clients and/or superiors. With analytics packages these days, you can measure just about anything you can imagine. But can is not the same as should. Here are seven must-have metrics: Reach: This metric measures the total of a company’s email database, social media following, blog subscribers and anyone else touching your content or marketing messages. The key: It measures...
As a content marketing director, you need to know how your program is doing and report results to your clients and/or superiors. With analytics packages these days, you can measure just about...
It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways, it’s always been...
It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways, it’s always been unfair. (I mean, are shoe salesmen responsible for both getting people in the door and selling shoes to them?) But, it’s a question that will never go away. Applying metrics to social media marketing can be challenging. While content through social channels may be action-oriented and easily measurable, like direct marketing,...
It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways, it’s always been unfair. (I mean, are shoe salesmen responsible...
