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“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and live in that...
“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and live in that neighborhood near the new high school.” Whatever you can do to visualize someone within a demographic—even give him or her a name—makes communicating infinitely easier. That’s a persona. In short, personas put faces on data. And everyone on your content creation team will come to rely on them for more effective...
“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and live in that neighborhood near the new high school.” ...
So you’re ready to jump into content marketing. You’ve got the go-ahead and the budget from upstairs. Now all you need to do is hire the right people and put...
So you’re ready to jump into content marketing. You’ve got the go-ahead and the budget from upstairs. Now all you need to do is hire the right people and put them in the right positions to ensure success. The trouble is, you have no idea who these people are or where to find them. Who Do You Need On the Team? Let’s start with the “who.” Of course, every group is different, and if your operation is on the larger side, you may need individuals in other positions. But here are...
So you’re ready to jump into content marketing. You’ve got the go-ahead and the budget from upstairs. Now all you need to do is hire the right people and put them in the right positions to...
Upon walking into the office today, our team was pleasantly surprised to find an Edible Arrangement sent by our wonderful customer Gymboree! Gymboree recently...
Upon walking into the office today, our team was pleasantly surprised to find an Edible Arrangement sent by our wonderful customer Gymboree! Gymboree recently ran a TV campaign and the Compendium Support and Engineering teams went above and beyond to make sure everything went smoothly on the content marketing side of things. Thank you Support, Engineering and the great team at...
Upon walking into the office today, our team was pleasantly surprised to find an Edible Arrangement sent by our wonderful customer Gymboree! Gymboree recently ran a TV campaign and the Compendium...
Here are five of the most important statistics surrounding content marketing and mobile usage, and two critical action points based on the statistics. The...
Here are five of the most important statistics surrounding content marketing and mobile usage, and two critical action points based on the statistics. The following statistics are gathered from Compendium's 300 clients and represents a snapshot of content marketing across a wide variety of industries and organization sizes. 1. 43% of our traffic comes from a mobile device (including tablets) 2. 14% of our traffic comes from a tablet device (Calculate Tablet Traffic with...
Here are five of the most important statistics surrounding content marketing and mobile usage, and two critical action points based on the statistics. The following statistics are gathered...
With thousands of typefaces at the ready, anyone can design a webpage. But not just anyone can design a good webpage. Web design is a tricky business, and when...
With thousands of typefaces at the ready, anyone can design a webpage. But not just anyone can design a good webpage. Web design is a tricky business, and when it comes to typefaces, there’s often a fine line between beautiful and illegible. With that in mind, here are a few tips for fledgling Web designers to consider when choosing typography. 1. Keep it simple. Just because you have thousands of typefaces doesn’t mean you should use them all. The use of too many fonts...
With thousands of typefaces at the ready, anyone can design a webpage. But not just anyone can design a good webpage. Web design is a tricky business, and when it comes to typefaces, there’s often a...
Editor’s Note: Today’s post comes courtesy of Mitch Solway, VP Marketing at Vidyard, a video marketing platform provider. Marketers are ramping up commitments...
Editor’s Note: Today’s post comes courtesy of Mitch Solway, VP Marketing at Vidyard, a video marketing platform provider. Marketers are ramping up commitments and investments in video content, excited by its possibilities but also riddled with questions around how to drive the highest return from these assets. This is especially true for video content at the top of the funnel. The top of the funnel, by definition, is where you’re going to drive the most traffic and it’s...
Editor’s Note: Today’s post comes courtesy of Mitch Solway, VP Marketing at Vidyard, a video marketing platform provider. Marketers are ramping up commitments and investments in video content,...
Successful organizations of all sizes—from one employee to thousands—sit on rich wells of content that never get tapped into. Those wells are called...
Successful organizations of all sizes—from one employee to thousands—sit on rich wells of content that never get tapped into. Those wells are called employees. Peter Drucker nailed it: “The most valuable assets of a 20th-century company were its production equipment. The most valuable asset of a 21st-century institution, whether business or nonbusiness, will be its knowledge workers and their productivity.” Read more at Knowledge Worker Performance. So how do you...
Successful organizations of all sizes—from one employee to thousands—sit on rich wells of content that never get tapped into. Those wells are called employees. Peter Drucker nailed it: “The...
I was talking to a young man the other day who was looking to hire an entry level marketing person. The goal (he's got a recruiting business) is to build a...
I was talking to a young man the other day who was looking to hire an entry level marketing person. The goal (he's got a recruiting business) is to build a database: The conversation went something like this: Me: A Database? Him: Yes, we want to build a database of email addresses, names, titles, college, age.....that sort of thing. Me: What for? Him: Our goal is to use email marketing to recruit people who went to college in our state, left the state after...
I was talking to a young man the other day who was looking to hire an entry level marketing person. The goal (he's got a recruiting business) is to build a database: The conversation went...
