A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and communicate under one strategic voice. Whether you are selling to consumers or other businesses, your audience and prospective buyers should instantly recognize you on your social media channels— including Twitter. Ready to speak up on Twitter? Here are three quick tips to make your B2B Twitter brand voice loud and...
A unified brand voice isn’t just important for the Apples, Nikes and Oreos of the marketing world. Business-to-business organizations also need to find and communicate under one strategic voice....
Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this...
Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this Halloween (October 31st from 12-1 pm ET). Costumes are optional, but sharing a photo of your Halloween attire with the hashtag #scarycontent could win you a sweet prize package. Register for the content marketing webinar now! ...
Join Jay Baer and I as we dive into the 9 most horrifying misunderstandings about content marketing. Learn how to avoid being in a similar scary situation this Halloween (October 31st from 12-1 pm...
More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content,...
More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and networking. From the discussion with Breaking Bad creator Vince Gilligan to the 2013 Markie Awards and closing performance by Robin Thicke, there was a ton of excitement captured via social media. The event was special thanks to you, our community. We are grateful to have the opportunity to...
More than 2,000 modern marketers gathered at Eloqua Experience last week at the Hilton Union Square in San Francisco. We shared three days of memorable content, information exchange, and...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the funnel, a blog post that casts a wide net can introduce a large audience to your company. If you’re really lucky, a post may go viral on the Internet. At the bottom of the funnel, blog posts can, for instance, focus on specific products and push prospects to become leads or even to buy. But, for the most part, blog posts...
By Sean Callahan, Editor, Digital Marketing Remix/Marketing Director, Bizo Corporate blog posts can work at all levels of the funnel. At the top of the funnel, a blog post that casts a wide net can...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it or not, the company doesn’t have any issue driving brand advocacy for copiers. They did, however, need to focus on creating believable perceptions about other parts of the business. With the primary goals of providing knowledge, expertise, and trust to build belief and value — not sell — the Xerox marketing team make...
How do you build believability for something that nobody knows you do? That was a big question the team at Xerox asked themselves this past February. Believe it or not, the company doesn’t have...
Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting...
Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy. But there is a centralizing component; a must have in your marketing: Humanizing your messaging. Your prospects are people, who enjoy laughing, feeling a correlation to their own personal lives and families, and connecting with information in a way that’s valuable to them. For this week’s chart, we...
Finding your “sweet spot” in your marketing and advertising messaging can be challenging — particularly if you don’t have target personas and supporting segmentation strategy. But there is a...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video production, information design, and using video to boost the success of marketing campaigns. Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual...
Editor’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manager at Vidyard. Managing the Vidyard Blog and content assets, she loves all aspects of video...
Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences....
Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences. Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Check out our Q&A with Pulizzi for the scoop on his...
Content Marketing isn’t just an important component of your modern marketing strategy. It’s a must-have mindset that dictates how we engage with our audiences. Joe Pulizzi, longtime content...
Your content is the way you get your message to your customers. But what is the best way to organize your content for maximum reach? There are books...
Your content is the way you get your message to your customers. But what is the best way to organize your content for maximum reach? There are books written on this subject, so we won’t get too deep into it here, but there are some basic principles of organization that are helpful to know. One key element of organizing your content is to understand is that the more content you have near the top, the better. A Prioritizing Web Usability (Loranger & Nielsen) study...
Your content is the way you get your message to your customers. But what is the best way to organize your content for maximum reach? There are books written on this subject, so we won’t get too...
