There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips...
There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central Texas gardening. There is a popular technique here called xeriscaping. This is a simple idea – landscape in ways that use less water and are suitable to our hot, dry summers. Your options if you choose not to xeriscape in Texas are: Dead, brown plants. Rocks. An enormous water...
There are plenty of great tips for content creation. This is a collection of three tips on the easiest ways to curate and create content. These three tips come straight from observations of central...
As a content marketing director, you need to know how your program is doing and report results to your clients and/or superiors. With analytics packages these...
As a content marketing director, you need to know how your program is doing and report results to your clients and/or superiors. With analytics packages these days, you can measure just about anything you can imagine. But can is not the same as should. Here are seven must-have metrics: Reach: This metric measures the total of a company’s email database, social media following, blog subscribers and anyone else touching your content or marketing messages. The key: It measures...
As a content marketing director, you need to know how your program is doing and report results to your clients and/or superiors. With analytics packages these days, you can measure just about...
It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways, it’s always been...
It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways, it’s always been unfair. (I mean, are shoe salesmen responsible for both getting people in the door and selling shoes to them?) But, it’s a question that will never go away. Applying metrics to social media marketing can be challenging. While content through social channels may be action-oriented and easily measurable, like direct marketing,...
It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways, it’s always been unfair. (I mean, are shoe salesmen responsible...
Compendium has a new employee. Meet Floyd, the high flying frog. This high flyer may look a little green, but that's just because he is envious of your...
Compendium has a new employee. Meet Floyd, the high flying frog. This high flyer may look a little green, but that's just because he is envious of your Content Marketing potential. Floyd wants to help you: Leap your business to new levels. Take your Web Presence from Tadpole to Toad. Glide your marketing team into a content creation machine. And slide your content onto the Social Scene. Twitter, Facebook, LinkedIn and More. So Hop onto our website today...
Compendium has a new employee. Meet Floyd, the high flying frog. This high flyer may look a little green, but that's just because he is envious of your Content Marketing potential. Floyd wants to...
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“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and live in that...
“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and live in that neighborhood near the new high school.” Whatever you can do to visualize someone within a demographic—even give him or her a name—makes communicating infinitely easier. That’s a persona. In short, personas put faces on data. And everyone on your content creation team will come to rely on them for more effective...
“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and live in that neighborhood near the new high school.” ...
So you’re ready to jump into content marketing. You’ve got the go-ahead and the budget from upstairs. Now all you need to do is hire the right people and put...
So you’re ready to jump into content marketing. You’ve got the go-ahead and the budget from upstairs. Now all you need to do is hire the right people and put them in the right positions to ensure success. The trouble is, you have no idea who these people are or where to find them. Who Do You Need On the Team? Let’s start with the “who.” Of course, every group is different, and if your operation is on the larger side, you may need individuals in other positions. But here are...
So you’re ready to jump into content marketing. You’ve got the go-ahead and the budget from upstairs. Now all you need to do is hire the right people and put them in the right positions to...
Upon walking into the office today, our team was pleasantly surprised to find an Edible Arrangement sent by our wonderful customer Gymboree! Gymboree recently...
Upon walking into the office today, our team was pleasantly surprised to find an Edible Arrangement sent by our wonderful customer Gymboree! Gymboree recently ran a TV campaign and the Compendium Support and Engineering teams went above and beyond to make sure everything went smoothly on the content marketing side of things. Thank you Support, Engineering and the great team at...
Upon walking into the office today, our team was pleasantly surprised to find an Edible Arrangement sent by our wonderful customer Gymboree! Gymboree recently ran a TV campaign and the Compendium...
Here are five of the most important statistics surrounding content marketing and mobile usage, and two critical action points based on the statistics. The...
Here are five of the most important statistics surrounding content marketing and mobile usage, and two critical action points based on the statistics. The following statistics are gathered from Compendium's 300 clients and represents a snapshot of content marketing across a wide variety of industries and organization sizes. 1. 43% of our traffic comes from a mobile device (including tablets) 2. 14% of our traffic comes from a tablet device (Calculate Tablet Traffic with...
Here are five of the most important statistics surrounding content marketing and mobile usage, and two critical action points based on the statistics. The following statistics are gathered...
