We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person at the right time through the right channel. Prospects and customers expect nothing less. That’s because they understand what's possible in a world where you know your prospects from every angle and touch point through the marketing personas you create. Plus, you can tap into marketing automation systems to deliver...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person at the right time through the...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most out of their video marketing investment. When a prospective buyer starts searching for a solution and lands on your website, there’s nothing more engaging to present them with than a quality video. According to a Zappos customer study, 60% of customers prefer to watch video over reading text, and visitors typically spend...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most out of their video marketing investment....
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality...
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality product when it comes to earning our trust. We demand interaction and personality. Retail is where we saw early and groundbreaking adoption of content marketing. Brands such as Zappos and Patagonia have created massive and fiercely loyal customers bases by simply giving their customers what they want: content. ...
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality product when it comes to earning...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing the blog posts themselves. After all, the body of a blog can be written in a manner similar to the format of print stories found in newspapers and magazines; blog titles, however, rarely benefit from mimicking the snappy headlines and playfully punny heds found in those same publications. By following these tips,...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing the blog posts themselves. After...
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being...
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being said, there is a general approach to measuring content marketing that is applicable no matter what your situation is. In the video above, I walk through what you need to know and why you need to know it. Enjoy the video, and be sure to check out our webinar replay on content marketing metrics for a deeper dive....
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being said, there is a general approach to...
Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid...
Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid information that is logically organized, pleasing to the eye and easy to navigate. Unfortunately, that’s not always the case. We all have our own pet peeves, but here are 9 surefire ways to turn any user off: 1. Load slow. We live in a “want it now” culture. When people visit your site, they want to see it. Now. Load...
Time. Effort. Financial resources. You pour them all into your website so that when someone visits, the experience will be everything you want it to be—solid information that is logically organized,...
Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer, Content Marketing Manager, at Brainshark, a leading sales enablement platform provider. For...
Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer, Content Marketing Manager, at Brainshark, a leading sales enablement platform provider. For more insights from Brendan, visit the Brainshark Ideas Blog. Sales enablement is certainly a hot topic right now for B2B organizations. It seems everyone is looking for new ways to increase sales productivity and effectiveness. The question is: How? As Jim Ninivaggi of SiriusDecisions points out, the concept of sales...
Editor’s Note: Today’s post comes courtesy of Brendan Cournoyer, Content Marketing Manager, at Brainshark, a leading sales enablement platform provider. For more insights from Brendan, visit the...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. ...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. According to Nielsen’s 2012 Global Trust in Advertising report, 36 percent of those polled trust online video ads and ads on social networks, while 92 percent trust recommendations from people they know. That 36 percent is a frightening number for marketing and advertising professionals, but what if there was a way to...
What do you trust more -- a brand’s online marketing campaign or a friend’s opinion about a brand? If you said your friend’s opinion, you wouldn’t be alone. According to Nielsen’s 2012 Global...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content marketing. Before joining Compendium, Chris Moody worked at Red Hat - a rapidly growing technology company. As most companies are aware, content is always in demand. Multiply the number of business units by the number of business topics by the number of stages in your funnel and you'll see that you need a massive...
Now that Chris Moody has been at Compendium for a little over a month, we should probably officially introduce him! Chris understands the challenges of content marketing. Before joining Compendium,...
