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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Best of the Web: User Experience Advice and Blogs

  It wasn’t that long ago that blogs were little diaries of someone’s unique experiences and observations. While tons of that type of blog still exist, blogs...

Content Marketing

Top Content Marketing Challenges, Benchmarks, and KPIs

As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies....

Content Marketing

5 Key Questions to Ask Before Developing Customer Personas

Let’s be very clear about one thing: The only way to ensure that an investment in content marketing will pay off is to know your target audience. And the more...

Content Marketing

Use Content to Fuel Location Based Marketing

What exactly is "Location Based Marketing"?   This really just refers to marketing delivered to a person based on their location.   In the very early days of...

Content Marketing

Customer Personas: How Many Do You Need?

  It’s a common question: How many personas should a business develop as part of an effective content strategy? Our answer: the right number.   OK, so that’s a...

Content Marketing

6 Ways To Maximize Your Webinars With Automation Technology

Marketers tap a variety of communication and engagement tactics across all channels to build relationships and interact with prospects and customers. Webinars,...

Content Marketing

What Are Some Key Differences Between B2B and B2C Content Marketing?

The worlds of B2B and B2C marketing are colliding.   As we roll through the year, we are finding more similarities than differences.             This is new.  ...

Content Marketing

Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]

Buyers are in control, and that’s a shift marketers have been challenged to roll with across all their initiatives. To fulfill the need for value-based...

Content Marketing

The Secret of Successful Email Subject Lines

  Your email is finished—drafted, crafted, done. The design looks great. The message is on target for your audience. It’s in the queue and ready to distribute....