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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

How to Drive ROI with Top of the Funnel Video Content

Editor’s Note: Today’s post comes courtesy of Mitch Solway, VP Marketing at Vidyard, a video marketing platform provider.   Marketers are ramping up commitments...

Content Marketing

Incentivize Your Employees to Contribute Content

      Successful organizations of all sizes—from one employee to thousands—sit on rich wells of content that never get tapped into. Those wells are called...

Content Marketing

Content Is A Data Attribute!

  I was talking to a young man the other day who was looking to hire an entry level marketing person. The goal (he's got a recruiting business) is to build a...

Content Marketing

Function Over Form: Smart Design Online

  When visitors choose your website—whether from a search, a recommendation or an embedded link—they are looking for something. They have a need, and they are...

Content Marketing

Crafting Your Content Strategy: The All-Important First Step in the Planning Process

  What is job No. 1 in a content marketing initiative? Content, of course! You and your team need to decide what you want to cover and the people you want to...

Content Marketing

How to Build Customer Personas

      A persona is defined as “a written representation of your website’s intended users.” This fictional person can help you identify major user groups of your...

Content Marketing

Beyond Likes and Follows: Measuring the Effectiveness of Social Media Campaigns

  Let’s face it—we all want to be liked. People. Corporations. Nonprofits. Startups. But in social media, there’s much more than just being liked, linked or...

Content Marketing

Beyond Likes and Follows: Measuring the Effectiveness of Social Media Campaigns

  Let’s face it—we all want to be liked. People. Corporations. Nonprofits. Startups. But in social media, there’s much more than just being liked, linked or...

Content Marketing

9 B2B Content Marketing Ideas

Here is a guest post from Sharon Ernst of WeKnowWords....        So you’re ready to ramp up your B2B content marketing… The next question is, what to do? What...