As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a particular (and sometimes niche) need and have longevity. One of the best tools in your arsenal, for several reasons, is LinkedIn. Here are just a few ways B2B companies are using LinkedIn in their marketing efforts: LinkedIn company pages allow brands to engage directly with customers and prospects through blog...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a particular (and sometimes niche) need...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing strategy measures the successes and failures of all the moving pieces through content analytics. Content analytics, as a whole, is not a new concept. What is new, however, is the level of detail a content analytics report provides savvy marketers -- targeted personas, segmentation, personalization and product...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing strategy measures the successes and...
These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent...
These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent Cisco study projecting more mobile devices on earth than people by the end of 2013. I couldn't quite believe that statistic however I later took a second and counted all the phones I've ever owned - FOURTEEN! The old Nokia Brick with Snake on it still seems to be my favorite! Everyone seems to understand and agree...
These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent Cisco study projecting more mobile...
At the beginning of the year, Wordpress joined the world of responsive design. With your website being viewed on multiple devices (be it your phone, computer or...
At the beginning of the year, Wordpress joined the world of responsive design. With your website being viewed on multiple devices (be it your phone, computer or tablet), it needs to have a different layout depending on the device. This is something that Compendium has implemented as well because, we'll be honest, social sites and blogs are being viewed more on a phone than on a computer. This blog about time spent on phones vs computers proves it. We are using a layout based...
At the beginning of the year, Wordpress joined the world of responsive design. With your website being viewed on multiple devices (be it your phone, computer or tablet), it needs to have a different...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person at the right time through the right channel. Prospects and customers expect nothing less. That’s because they understand what's possible in a world where you know your prospects from every angle and touch point through the marketing personas you create. Plus, you can tap into marketing automation systems to deliver...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person at the right time through the...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most out of their video marketing investment. When a prospective buyer starts searching for a solution and lands on your website, there’s nothing more engaging to present them with than a quality video. According to a Zappos customer study, 60% of customers prefer to watch video over reading text, and visitors typically spend...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most out of their video marketing investment....
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality...
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality product when it comes to earning our trust. We demand interaction and personality. Retail is where we saw early and groundbreaking adoption of content marketing. Brands such as Zappos and Patagonia have created massive and fiercely loyal customers bases by simply giving their customers what they want: content. ...
Content marketing is the latest buzz in our industry, and for good reason. Times have changed. Consumers have changed. We demand more from brands than a quality product when it comes to earning...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing the blog posts themselves. After all, the body of a blog can be written in a manner similar to the format of print stories found in newspapers and magazines; blog titles, however, rarely benefit from mimicking the snappy headlines and playfully punny heds found in those same publications. By following these tips,...
Blogging is an essential part of most content marketing plans. For blogging beginners, writing titles of blog posts can sometimes be more difficult than writing the blog posts themselves. After...
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being...
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being said, there is a general approach to measuring content marketing that is applicable no matter what your situation is. In the video above, I walk through what you need to know and why you need to know it. Enjoy the video, and be sure to check out our webinar replay on content marketing metrics for a deeper dive....
Measuring content marketing is a huge task, and how you approach content measurement will vary based on your goals and the marketing tools you use. That being said, there is a general approach to...
