The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Content Marketing
Content Marketing
How to Drive ROI with Top of the Funnel Video Content
Editor’s Note: Today’s post comes courtesy of Mitch Solway, VP Marketing at Vidyard, a video marketing platform provider. Marketers are ramping up commitments...
Content Marketing
Incentivize Your Employees to Contribute Content
Successful organizations of all sizes—from one employee to thousands—sit on rich wells of content that never get tapped into. Those wells are called...
Content Marketing
Content Is A Data Attribute!
I was talking to a young man the other day who was looking to hire an entry level marketing person. The goal (he's got a recruiting business) is to build a...
Content Marketing
Function Over Form: Smart Design Online
When visitors choose your website—whether from a search, a recommendation or an embedded link—they are looking for something. They have a need, and they are...
Content Marketing
Crafting Your Content Strategy: The All-Important First Step in the Planning Process
What is job No. 1 in a content marketing initiative? Content, of course! You and your team need to decide what you want to cover and the people you want to...
Content Marketing
How to Build Customer Personas
A persona is defined as “a written representation of your website’s intended users.” This fictional person can help you identify major user groups of your...
Content Marketing
Beyond Likes and Follows: Measuring the Effectiveness of Social Media Campaigns
Let’s face it—we all want to be liked. People. Corporations. Nonprofits. Startups. But in social media, there’s much more than just being liked, linked or...
Content Marketing
Beyond Likes and Follows: Measuring the Effectiveness of Social Media Campaigns
Let’s face it—we all want to be liked. People. Corporations. Nonprofits. Startups. But in social media, there’s much more than just being liked, linked or...
Content Marketing
9 B2B Content Marketing Ideas
Here is a guest post from Sharon Ernst of WeKnowWords.... So you’re ready to ramp up your B2B content marketing… The next question is, what to do? What...