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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Best of the Web: Advice with Content Marketing Metrics

It’s a conundrum faced by marketers everywhere: How can we prove the impact of our messaging on our company’s bottom line? In some ways, it’s always been...

Content Marketing

Floyd, Compendium's High Flying Frog

Compendium has a new employee.  Meet Floyd, the high flying frog.  This high flyer may look a little green, but that's just because he is envious of your...

Content Marketing

Part Two

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Content Marketing

Customer Persona Essentials: How to Make Your Content Connect

“C’mon, you know Allison. She’s a financial analyst, married to that guy who owns his own landscape design firm. They have three children and live in that...

Content Marketing

Recruiting Talent for Content Marketing Success

So you’re ready to jump into content marketing. You’ve got the go-ahead and the budget from upstairs. Now all you need to do is hire the right people and put...

Content Marketing

Client Highlight: Thank You, Gymboree Play & Music!

Upon walking into the office today, our team was pleasantly surprised to find an Edible Arrangement sent by our wonderful customer Gymboree!  Gymboree recently...

Content Marketing

5 Important Statistics for Mobile Content Marketing

Here are five of the most important statistics surrounding content marketing and mobile usage, and two critical action points based on the statistics. The...

Content Marketing

Typography and the Web

With thousands of typefaces at the ready, anyone can design a webpage. But not just anyone can design a good webpage. Web design is a tricky business, and when...

Content Marketing

How to Drive ROI with Top of the Funnel Video Content

Editor’s Note: Today’s post comes courtesy of Mitch Solway, VP Marketing at Vidyard, a video marketing platform provider.   Marketers are ramping up commitments...