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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Content Marketing

Content Marketing

Content Marketing 101: B2C vs B2B Personae

Creating a buyer persona is a key stage in developing your content marketing strategy. If you ask the right questions and have the right answers, a good persona...

Content Marketing

The Two Most Forgotten Steps To Building A Persona

      There are three steps to building a persona. Too bad most people stop at the first one.      Over the years I’ve seen marketing professionals in...

Content Marketing

Who’s in Charge? Why Every Company Creating Customer Content Needs a Content Chief

“Bring in an intern and let them run it.”  Remember that? It wasn’t long ago. The perception then was that the development of social media and content marketing...

Content Marketing

Why you should treat content marketing like parenting

Today as we're celebrating my son's 2nd birthday, it struck me how similar content marketing is to parenting. Tom Webster wrote a great post this morning about...

Content Marketing

6 Ways To Find Relevant Twitter Content

So you’ve created a company Twitter account to reach your marketing personas, but are now struggling with what to tweet about and wondering about best...

Content Marketing

Is Compendium right for me?

Question: Is Compendium right for me? I am the social media person of a small business. We have 2 content creators (myself and my assistant). We use...

Content Marketing

How to Produce 269 (or more) Content Assets From a Single eBook

Editor’s Note: Today’s post comes courtesy of Anne Murphy, Managing Editor at Kapost, creators of content marketing software. She oversees the production,...

Content Marketing

Best of the Web: Workflow Management and Processes for Content Marketers

  Multiple blogs, a handful of e-newsletters, a robust social media presence, content coming from all directions, a plethora of stakeholders to please—face it,...

Content Marketing

Spin A Story That Stands Above The Noise: Content Marketing Tips From Ardath Albee

Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy. By spinning...