Editor's Note: Today’s blog post comes courtesy of Candyce Edelen, CEO of PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She works...
Editor's Note: Today’s blog post comes courtesy of Candyce Edelen, CEO of PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. For most marketers,...
Editor's Note: Today’s blog post comes courtesy of Candyce Edelen, CEO of PropelGrowth, a B2B financial services marketing firm in Princeton, NJ. She works primarily with financial technology firms to...
Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the facebook.com URL (2005). It has...
Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the facebook.com URL (2005). It has been around so long, in fact, that sometimes podcasting is ignored as a content marketing tool in favor of newer products. As one of the early Web 2.0 mediums, podcasting has seen the rise and growth of sites like Twitter, YouTube, Pinterest, Google+, Facebook and more, and is still a viable option for content...
Podcasting have been around for a long time – iTunes began distributing podcasts the same year that Facebook registered the facebook.com URL (2005). It has been around so long, in fact,...
It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for...
It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for your brand is creating exciting, timely and relative content. The problem is the step that comes after “Let’s create content!” Understanding what your brand needs to talk about and who to talk to can feel like a daunting problem to have to solve. Creating personae for your brand can help to solve that problem, but way...
It’s an easy decision to arrive at to start creating content. All the research is there for you to see that one of the smartest things you can be doing for your brand is creating exciting, timely...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a particular (and sometimes niche) need and have longevity. One of the best tools in your arsenal, for several reasons, is LinkedIn. Here are just a few ways B2B companies are using LinkedIn in their marketing efforts: LinkedIn company pages allow brands to engage directly with customers and prospects through blog...
As a B2B marketer, the tactics you employ to distribute your message to prospects and customers on social channels has to come from a credible source, serve a particular (and sometimes niche) need...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing strategy measures the successes and failures of all the moving pieces through content analytics. Content analytics, as a whole, is not a new concept. What is new, however, is the level of detail a content analytics report provides savvy marketers -- targeted personas, segmentation, personalization and product...
A content marketing strategy has many moving pieces including blogs, social content, email, graphics, paid syndication, etc. An effective content marketing strategy measures the successes and...
These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent...
These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent Cisco study projecting more mobile devices on earth than people by the end of 2013. I couldn't quite believe that statistic however I later took a second and counted all the phones I've ever owned - FOURTEEN! The old Nokia Brick with Snake on it still seems to be my favorite! Everyone seems to understand and agree...
These days you can't put together a marketing strategy without having mobile in mind. Global mobile usage continues to grow year over year, with a recent Cisco study projecting more mobile...
At the beginning of the year, Wordpress joined the world of responsive design. With your website being viewed on multiple devices (be it your phone, computer or...
At the beginning of the year, Wordpress joined the world of responsive design. With your website being viewed on multiple devices (be it your phone, computer or tablet), it needs to have a different layout depending on the device. This is something that Compendium has implemented as well because, we'll be honest, social sites and blogs are being viewed more on a phone than on a computer. This blog about time spent on phones vs computers proves it. We are using a layout based...
At the beginning of the year, Wordpress joined the world of responsive design. With your website being viewed on multiple devices (be it your phone, computer or tablet), it needs to have a different...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person at the right time through the right channel. Prospects and customers expect nothing less. That’s because they understand what's possible in a world where you know your prospects from every angle and touch point through the marketing personas you create. Plus, you can tap into marketing automation systems to deliver...
We’ve all heard the call: as a marketer, you need to deliver on the promise of one-to-one communications by delivering the right information to the right person at the right time through the...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most out of their video marketing investment. When a prospective buyer starts searching for a solution and lands on your website, there’s nothing more engaging to present them with than a quality video. According to a Zappos customer study, 60% of customers prefer to watch video over reading text, and visitors typically spend...
Editor's Note: Today's post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. He's passionate about helping companies get the most out of their video marketing investment....
